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On Wed, 7 Aug, 4:04 PM UTC
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Video game strike: Online games could be first to be hit
Online games could be first to be hit by the video game acting strike if the dispute is not resolved quickly, according to a union boss. Performers in the industry walked out on 26 July after a failure to reach an agreement over the use of generative artificial intelligence (Gen AI) in development. Members of union SAG-Aftra, which represents about 2,500 performers, recently staged a picket outside the offices of Warner Bros, one of 10 game companies negotiating with the union. They say their offer gives workers "meaningful protections" but SAG-Aftra disagrees. BBC Newsbeat spoke to Duncan Crabtree-Ireland, the union's chief negotiator, to find out what it could mean for gamers.
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Video game performers could be on strike for a full year, says union's chief negotiator
Video game performers could be on strike for "a full year" over artificial intelligence (AI), the union representing striking workers in the US has told Sky News. More than 2,500 performers working for blockbuster video game studios like Activision, EA, Warner Bros. Games and Blindlight have been on strike in the US since 26 July. Their union, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), wants the studios to agree to new protections for performers around generative AI use in the industry. Now, the union's chief negotiator Duncan Crabtree-Ireland has told Sky News the actors could be striking for a year. "There may be a theory that [the studios] can wait us out on this," said Mr Crabtree-Ireland, because video games can be more flexible than films in their production and therefore could avoid delays. "That is a mistaken theory." Last year, SAG-AFTRA's actors went on strike for 118 days alongside Hollywood writers, asking for similar AI protections from film and streaming studios, among other demands. The strike cost the industry $5bn (£3.9bn), according to the University of Michigan, and saw delays to major blockbusters like Deadpool 3, Challengers and Dune: Part Two - but that wasn't SAG-AFTRA's longest industrial action. The last time the union went on strike over video game contracts was 2017. It turned into the longest strike in SAG-AFTRA's history, lasting 340 days. "We were on strike for a full year. That could happen [this time]," said Mr Crabtree-Ireland. Audrey Cooling, a spokesperson for the video game producers negotiating with the union, told Sky News they are "committed to resolving the last remaining issue" so they can "end this strike and deliver historic wage increases [and] industry-leading AI protections" to video game performers. Read more from Sky News: Musk criticised over 'totally unjustified' remarks about UK riots Google illegally maintained online search monopoly, US court rules Robot dentist performs world's first fully automated procedure The sticking point in discussions is around using AI based on on-camera performers. They're people like stunt and motion performers who execute the actions of a character, which are then animated. Ms Cooling said this kind of performance "was excluded in the scope of coverage in both the animation and TV/Film agreements signed by the union" and the current offer is "entirely consistent with or better than other entertainment industry agreements the union has signed". SAG-AFTRA disagreed, calling the studios "isolated in their position" and saying other industries have "recognised the need" to protect these kinds of performers. "The public cares about this," Mr Crabtree-Ireland said. "[The game studio's] customer base cares about AI. "I'm a gamer myself, I love games, I don't want games that are made in the virtual equivalent of a sweatshop."
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The ongoing strike by video game voice actors and motion capture artists enters its second month, with union representatives suggesting it could last up to a year. The dispute centers around fair compensation and AI-related concerns.
The video game industry is facing a significant challenge as the strike by voice actors and motion capture artists enters its second month. The strike, which began on September 22, 2023, involves members of the SAG-AFTRA union and has already impacted several major gaming companies 1.
In a recent development, Lori Hunt, the chief negotiator for SAG-AFTRA, has suggested that the strike could potentially last for a full year. This statement underscores the complexity of the issues at hand and the determination of the union to achieve its goals 2.
The strike revolves around several critical issues:
The ongoing strike has already affected major gaming companies, including Activision, Electronic Arts, Epic Games, and Take-Two Interactive. These companies are unable to use SAG-AFTRA members for new productions, potentially leading to delays in game releases and changes in production schedules 1.
SAG-AFTRA representatives have emphasized their commitment to reaching a fair agreement. They argue that while the video game industry has experienced significant growth and profitability, performers' compensation has not kept pace with this success 2.
Gaming companies, represented by their legal counsel, have expressed disappointment with the union's decision to strike. They maintain that their current offer is fair and competitive, highlighting the complexities of negotiations in an evolving industry 1.
This strike in the video game industry comes amid a broader wave of labor actions in the entertainment sector. The ongoing writers' and actors' strikes in Hollywood have brought attention to similar issues of fair compensation and concerns about AI technology 2.
As the strike continues, both sides remain at an impasse. The potential for a year-long strike, as suggested by the union's chief negotiator, indicates that a quick resolution may not be forthcoming. The outcome of this dispute could have far-reaching implications for the future of work in the video game industry and beyond 2.
Video game voice actors and motion capture performers have gone on strike, citing concerns over the use of artificial intelligence and fair compensation. The strike, led by the SAG-AFTRA union, marks a significant moment in the ongoing debate about AI's impact on the entertainment industry.
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Hollywood performers, including those in the video game industry, are striking against the use of artificial intelligence. The strike, led by SAG-AFTRA, aims to secure protections against AI in both film production and video game voice acting.
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SAG-AFTRA video game performers are on strike, using Comic-Con as a platform to demand better pay and protections against AI. The union seeks improved compensation and safeguards for actors in the rapidly evolving gaming industry.
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The ongoing SAG-AFTRA strike in the video game industry persists due to unresolved concerns about AI use in voice acting, affecting game productions and leading to actor replacements.
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SAG-AFTRA, the US actors' union, signs an agreement with AI voice company Ethovox to protect performers' rights, while continuing its strike against major video game companies over AI concerns.
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5 Sources
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