Wix Launches AI Visibility Overview: A New Frontier in Website Optimization

Wix introduces a new tool to optimize sites for AI

Sites can monitor and manage how AI mentions them in responses Generative Artificial Intelligence (GenAI) has flipped the script on virtually all informational and affiliate websites. With AI overviews displayed directly in search engine results, fewer people are clicking links and are just getting their answers directly from AI. It's a seismic shift that's causing headaches throughout the industry, but Wix seems to have a solution. One of the best website builder platforms around just launched AI Visibility Overview, a new AI optimization solution designed to help websites reposition themselves in this new normal. The tool allows users to "understand, monitor, and actively improve" on how their websites and brands appear in AI responses. With AI Visibility Overview, users will be able to track how often their website is cited by AI platforms, and add/remove questions to better reflect their businesses. They will also be able to monitor brand sentiment in LLMs, and benchmark visibility and competitive context. By comparing AI visibility performance to competitors, users can better understand how their visibility stacks up against industry peers, identifying growth opportunities and discovering other sources being cited in similar contexts. Finally, AI Visibility Overview allows users to measure AI-driven traffic and query volume, gaining critical insight into how much traffic is being driven from AI platforms and how frequently people ask AI about certain brands and services. Wix calls it "Generative Engine Optimization" initiative - or GEO. "GEO is SEO for the AI era, providing users an all‑new level of search visibility," said Doreen Weissfelner, Head of Analytics at Wix. "We are empowering users to bring AI search into focus by giving them information on how their sites are being cited, perceived and surfaced by leading AI-platforms. Just as we've supported our users in optimizing for traditional search engines, we're now equipping them to navigate and succeed in an AI-driven landscape. With the AI Visibility Overview, businesses can finally see how they're being represented - and take steps to increase visibility, influence perception, and drive real outcomes" Wix claims to be the first CMS to offer this kind of AI visibility natively, hoping to set a new benchmark for AI search optimization tools within website platforms.

Wix.com Ltd. Launches AI Visibility Overview with Full Generative Engine Optimization Support for AI-Powered Search

Wix.com Ltd. announced the launch of its AI Visibility Overview, a new solution that goes beyond traditional SEO tools, positioning brands for discoverability in the emerging era of large language models (LLM). As part of Wix's broader Generative Engine Optimization (GEO) initiative, this tool empowers users to understand, monitor, and actively improve how their brand appears in LLM-based search engines, such as ChatGPT, Gemini, Perplexity, and Claude, helping brands stay ahead as LLMs redefine the landscape of SEO and online discovery. Wix is the first CMS to offer this kind of AI visibility natively, setting a new benchmark for AI search optimization tools within website platforms. As LLMs become a key gateway for users seeking information and making decisions, visibility in AI-generated responses is quickly becoming essential for online success. GEO offers visibility into how a brand is perceived and surfaced by leading AI models, transforming how businesses approach their presence in the age of generative AI. Fully integrated into Wix's SEO suite and accessible through the Analytics dashboard, GEO reflects Wix's response to the evolving nature of search, providing users with a wide view of how their brand and content are being surfaced and engaged with across AI-powered platforms. Capabilities of the AI Visibility Overview include: Manage AI citations & visibility: Users can track how often their website is cited by AI platforms in response to relevant queries, as well as add, or remove questions to better reflect their business. Monitor brand sentiment across LLMs: GEO empowers users to stay informed on how their brand is perceived by analyzing sentiment, perception, and positioning in AI-generated content. Benchmark visibility and competitive context: Users can compare their AI visibility performance to competitors to gain a better understanding of how their visibility stacks up against industry peers, identify growth opportunities, and discover which other sources are being cited in similar contexts. Measure AI-driven traffic & query volume: Users can see how much traffic is driven to their site from AI platforms, as well as how frequently people ask about their brand or services in these engines.

Wix.com Ltd. Launches AI Visibility Overview with Full Generative Engine Optimization Support for AI-Powered Search

Wix.com Ltd. announced the launch of its AI Visibility Overview, a new solution that goes beyond traditional SEO tools, positioning brands for discoverability in the emerging era of large language models (LLM). As part of Wix's broader Generative Engine Optimization (GEO) initiative, this tool empowers users to understand, monitor, and actively improve how their brand appears in LLM-based search engines, such as ChatGPT, Gemini, Perplexity, and Claude, helping brands stay ahead as LLMs redefine the landscape of SEO and online discovery. Wix is the first CMS to offer this kind of AI visibility natively, setting a new benchmark for AI search optimization tools within website platforms. As LLMs become a key gateway for users seeking information and making decisions, visibility in AI-generated responses is quickly becoming essential for online success. GEO offers visibility into how a brand is perceived and surfaced by leading AI models, transforming how businesses approach their presence in the age of generative AI. Fully integrated into Wix's SEO suite and accessible through the Analytics dashboard, GEO reflects Wix's response to the evolving nature of search, providing users with a wide view of how their brand and content are being surfaced and engaged with across AI-powered platforms. Capabilities of the AI Visibility Overview include: Manage AI citations & visibility: Users can track how often their website is cited by AI platforms in response to relevant queries, as well as add, or remove questions to better reflect their business. Monitor brand sentiment across LLMs: GEO empowers users to stay informed on how their brand is perceived by analyzing sentiment, perception, and positioning in AI-generated content. Benchmark visibility and competitive context: Users can compare their AI visibility performance to competitors to gain a better understanding of how their visibility stacks up against industry peers, identify growth opportunities, and discover which other sources are being cited in similar contexts. Measure AI-driven traffic & query volume: Users can see how much traffic is driven to their site from AI platforms, as well as how frequently people ask about their brand or services in these engines.