Wondrlab Acquires AI Firm BigStep Technologies, Boosting Generative AI Capabilities

Wondrlab acquires Gen AI firm BigStep Technologies

Wondrlab has acquired a majority stake in BigStep Technologies. This acquisition will boost Wondrlab's capabilities in Generative AI and custom software solutions. BigStep Technologies, known for providing innovative enterprise solutions, will now have access to Wondrlab's extensive network and European markets. The collaboration aims to drive innovation and expand their combined offerings globally.Wondrlab, India's platform-first martech network, has acquired a majority stake in BigStep Technologies, an expert in Generative AI and Cloud-Native Custom Software Solutions. This is Wondrlab's seventh acquisition to date and its second in the technology domain, which will contribute to the network's capabilities in advanced AI for scalable, high-impact cloud-native custom software and commerce solutions. Incorporated by founders Vidit Paliwal and Niranjan Mangal in 2008, BigStep Technologies has delivered 700+ apps & solutions to over 500 clients worldwide. It has built a reputation for providing innovative enterprise solutions tailored to meet the needs of modern businesses across industries. BigStep Technologies' expertise spans Product Engineering, Data & AI, Cloud & DevOps, and Robotic Process Automation (RPA). Some of their key projects include curating innovative solutions for Media and Entertainment, PropTech, SaaS Products, Healthcare, Gaming, and BFSI, enhancing efficiency, engagement, and customer growth. This partnership brings BigStep access to Wondrlab's extensive network and a gateway to European markets through its Poland hub. BigStep's leadership team, led by Vidit and Niranjan, will continue to lead BigStep into its next phase of growth and innovation, now accelerated by Wondrlab's resources and strategic backing. Commenting on the acquisition, Saurabh Varma, Founder & CEO of Wondrlab, stated, "The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. At Wondrlab, our ambition is to build India's first network with a singular focus on delivering on our proposition of a full-funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of BigStep perfectly aligns with our strategy of expanding our capabilities in digital transformation technologies, products, and services. We are excited to welcome BigStep to the growing Wondrlab family. Their expertise in Generative AI and bespoke application development will significantly enhance our ability to deliver impactful solutions globally." Reflecting on this milestone, Vidit Paliwal, founder & CEO, BigStep Technologies, stated, "Joining Wondrlab marks a new chapter for BigStep. Their network and global reach provide us the perfect platform to expand our capabilities and drive innovation for our clients worldwide. The timing is just right for BigStep as we embark on investing significantly in deepening and expanding our AI-first solutioning capabilities." Adding his insights, Niranjan Mangal, founder & COO, BigStep Technologies, said, "At BigStep over the last few years besides providing business impacting solutions to clients at large, we have assisted global start-ups in the US build digital products from scratch and scale their technology teams through their GCCs (global capability centres). With the partnership with Wondrlab we are looking at significantly scaling up these offerings to a wider base of clients across US, Middle East, and Europe." Adding to this, Rajesh Ghatge, CEO of Wondrlab Technologies, said, "At Wondrlab our single-minded focus is to stitch together the best-in-class contemporary solutions for client success, in the ever-changing digital landscape. BigStep has capabilities in AI, Cloud, Commerce, enterprise-grade digital product engineering, and launching large GCC mandates for tech-first companies. These strengths coupled with our global capabilities in Content, Data, and Media provide a unique ecosystem across both digital transformation and marketing transformation to our collective clients. We welcome Vidit and Niranjan to join the Wondrlab family."

Wondrlab expands tech portfolio with BigStep acquisition | Advertising | Campaign India

The martech's seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions. Wondrlab, a platform-first martech network, has acquired a majority stake in BigStep Technologies, marking its seventh acquisition and the second in the technology domain. This move aims to strengthen the Mumbai-based agency's capabilities in generative AI, cloud-native software, and commerce solutions. Founded in 2020 by Saurabh Varma, Wondrlab has rapidly expanded its operations, backed by $13 million in investments. Its latest acquisition aligns with its broader strategy of integrating digital transformation technologies into its operations. This deal follows its September acquisition of OPA, an influencer marketing platform, which was Wondrlab's sixth overall. Through these acquisitions, the company aims to offer a seamless full-funnel experience, bridging marketing and business transformation. BigStep Technologies, established in 2008 by Vidit Paliwal and Niranjan Mangal, has delivered over 700 projects for more than 500 clients globally. The company specialises in product engineering, AI, cloud solutions, and robotic process automation, with a portfolio spanning sectors like healthcare, SaaS, BFSI, and gaming. Notable projects include a tenant experience platform with 1.5 million users, an AI healthcare assistant, and a redesigned booking platform for Vivanta Hotels. The partnership gives BigStep access to Wondrlab's network and its Poland hub, facilitating expansion into European markets. BigStep's leadership, comprising Paliwal and Mangal, will continue driving innovation and growth. Commenting on the acquisition, Paliwal said, "Joining Wondrlab marks a new chapter for BigStep. Their network and global reach provide us the perfect platform to expand our capabilities and drive innovation for our clients worldwide." Saurabh Varma, founder and CEO of Wondrlab, explained the rationale behind the acquisition, "The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. The acquisition of BigStep perfectly aligns with our strategy of expanding our capabilities in digital transformation technologies, products, and services. Their expertise in generative AI and bespoke application development will significantly enhance our ability to deliver impactful solutions globally." BigStep's COO, Niranjan Mangal, highlighted the company's recent focus on assisting global startups in building digital products and scaling technology teams through Global Capability Centres (GCCs). "With the partnership with Wondrlab, we are looking at significantly scaling up these offerings to a wider base of clients across the US, Middle East, and Europe," he added. Wondrlab has been steadily growing its portfolio of services through acquisitions, including What's Your Problem, Opportune, and WebTalk, a Polish digital marketing agency. These strategic moves reflect the company's ambition to create a world-class martech network from India, encompassing marketing and digital business transformation. Rajesh Ghatge, CEO of Wondrlab Technologies, noted, "BigStep has capabilities in AI, cloud, commerce, enterprise-grade digital product engineering, and launching large GCC mandates for tech-first companies. These strengths, coupled with our global capabilities in content, data, and media, provide a unique ecosystem across both digital and marketing transformation for our collective clients." Wondrlab's recent ventures include expanding its European operations and plans to establish new offices in Vietnam, the US, and West Asia. The company also leverages proprietary technologies like Hector, a platform designed to help brands optimise expenditure on e-commerce platforms. The acquisition signals a growing emphasis on integrating advanced technologies like AI and cloud solutions into marketing and business strategies. With BigStep's expertise, Wondrlab is well-positioned to address evolving client needs in a fragmented marketplace. BigStep's previous projects demonstrate its ability to enhance customer experiences and drive engagement. Its AI healthcare assistant improved patient engagement, while its live video commerce platform helped over 1,000 eCommerce brands achieve higher conversion rates. These capabilities complement Wondrlab's goal of offering holistic, tech-driven solutions. Despite its rapid growth, Wondrlab faces the challenge of effectively integrating its acquisitions and ensuring seamless collaboration across its network. As the company continues to expand, its ability to maintain consistency in service quality and client satisfaction will be critical. Wondrlab's acquisition spree reflects its ambition to establish itself as a global player in the martech and digital transformation space. The integration of BigStep's technology expertise is a step toward achieving this vision, but the success of this partnership will depend on how effectively the two companies align their goals and operations. With plans to raise additional capital and further expand its footprint, Wondrlab is poised to play a significant role in shaping the future of marketing and technology integration. For BigStep, the acquisition opens new opportunities for growth and innovation, backed by Wondrlab's resources and strategic support. As the industry continues to evolve, Wondrlab's approach of combining marketing transformation with digital business transformation could serve as a blueprint for other agencies seeking to stay competitive in an increasingly tech-driven landscape.