World (Formerly Worldcoin) Unveils New Iris-Scanning Orb and Expanded Vision for Human Verification

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On Fri, 18 Oct, 12:06 AM UTC

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Sam Altman's crypto startup Worldcoin rebrands as World, introduces next-gen iris-scanning Orb, and outlines plans for global expansion of its human verification services.

Worldcoin Rebrands as World and Unveils New Technology

Sam Altman's controversial "proof of personhood" crypto startup, Worldcoin, has undergone a significant transformation. The company announced its rebranding to "World" and unveiled a new generation of its iris-scanning "Orb" technology at a live event in San Francisco [1][2].

New Identity and Vision

World's CEO, Alex Blania, explained that the company's old name "just doesn't work anymore," signaling a potential expansion beyond its original cryptocurrency mission [1]. The rebranding reflects the company's broader ambitions in human verification services and AI-related infrastructure.

Next-Generation Orb Technology

The centerpiece of World's announcement was the introduction of its next-generation Orb. This new device is:

  • Smaller and pearly white in appearance
  • Easier to mass-produce with fewer parts
  • Operates three times faster than its predecessor
  • Runs on Nvidia's Jetson chipset, providing nearly 5x the AI performance [2]

Expanding Global Reach

World outlined ambitious plans for scaling up its user base, which currently stands at 7 million verified humans [1]. Key initiatives include:

  • Partnership with Rappi, Latin America's leading delivery service, to offer home Orb verification
  • Plans to deploy "thousands more Orbs" globally [2]
  • Beta launch of World ID credential, an alternative to government IDs for online use

AI and Identity Verification

World's mission is closely tied to the advancement of AI technology. The company posits that as AI systems become more sophisticated, it will become increasingly difficult to distinguish between humans and AI online. World's solution involves:

  • "Human verification services" based on blockchain technology
  • Potential redistribution of AI-generated wealth through its cryptocurrency [1]

Sam Altman's Involvement

Despite being the CEO of OpenAI, Sam Altman remains actively involved with World:

  • Spends a "good chunk of his time" working at World
  • Communicates with the team multiple times a week
  • Involved in all major decisions [1]

Challenges and Controversies

World faces several hurdles in its quest for widespread adoption:

  • Ongoing investigations in the EU over privacy, security, and financial concerns
  • Suspension of operations in Kenya and other countries
  • Skepticism about trusting a cryptocurrency company with personal biometric data [1]

Future Applications

World showcased potential future applications of its technology:

  • Deep Face: A tool to combat online deepfakes and impersonation
  • Integration with apps like FaceTime, Zoom, and X (formerly Twitter)
  • Use of World ID for online identity verification without revealing excessive personal information [1][2]

As World continues to evolve and expand its vision, the intersection of cryptocurrency, biometric technology, and AI-driven identity verification remains a contentious and closely watched space in the tech industry.

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