Yelp Introduces AI-Generated Videos: A New Era of User-Generated Content

5 Sources

Yelp launches AI-powered video feature that transforms user reviews and photos into short, engaging videos for businesses, raising questions about privacy and content control.

Yelp's Innovative AI Video Feature

Yelp, the popular crowdsourced review platform, has launched a groundbreaking AI-powered video feature that transforms user-generated content into engaging short-form videos about restaurants and other businesses 1. This innovative technology, which began testing last year, is now being rolled out nationwide on the iOS app's vertically scrolling home feed 3.

Source: CNET

Source: CNET

How the AI Videos Work

The AI-stitched videos utilize large language models to extract text from user reviews and convert it into AI-voiced narration, courtesy of ElevenLabs, with captions provided by Amazon Transcribe 1. Yelp then combines this with uploaded photos and video clips from user reviews to create a slideshow-like presentation of the establishment's offerings 2.

The process involves multiple AI tools:

  • OpenAI LLMs for writing text descriptions, narrator's scripts, and proofreading
  • ElevenLabs for generating the narrator's voice
  • Amazon Transcribe for creating synchronized on-screen captions 3

Privacy Concerns and Content Control

The introduction of this feature has raised several privacy and content control issues:

  1. Users cannot opt out of having their reviews or photos used in these AI-generated videos 1.
  2. Businesses have no preview or input options for the AI videos generated about their establishments 2.
  3. There is currently only one active AI-stitched video about a single business at a time 3.

User and Business Impact

Source: The Verge

Source: The Verge

Yelp's Chief Product Officer, Craig Saldanha, stated that the company aims to create "as many videos as possible," but will only do so if a business has sufficient reviews, photos, and videos to tell a compelling story 3. The videos are not personalized but are periodically refreshed as new content becomes available 5.

For businesses, these AI-generated videos could potentially lead to increased visitor traffic 4. Users benefit from a quick and easy way to get an overview of various places, with better-quality uploaded content having a higher chance of appearing in the feed 4.

Content Moderation and Reporting

To address potential issues with the AI-generated content, Yelp has implemented the following measures:

  1. Users can report videos as inaccurate or containing offensive content 1.
  2. Yelp conducts periodic audits of the videos at scale 3.
  3. Users and businesses can report problematic videos by tapping the three dots in the top right corner of the video display 4.

As this new feature continues to roll out, it remains to be seen how users and businesses will adapt to this AI-driven approach to content creation and whether Yelp will address the privacy concerns raised by its implementation.

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