Reduces timeline to create ONDC apps from 12 months to just a few hours
Increasing accessibility by minimizing development and maintenance costs from INR 2-3 crores a year to a few lakhs a year
Unlocking 12-50% annualized growth for enterprises with the ease of technical integration, compliance, and scalability
Adya.ai, a prominent ONDC (Open Network for Digital Commerce) technology solutions provider, has announced a strategic collaboration with Google Cloud to accelerate ONDC adoption by enterprises. At the core of this collaboration is the innovative "ATMA (Aatmanirbhar Technology Marketplace by Adya) AppStudio", a self-serve portal uniquely tailored for rapid ONDC app deployment. ATMA AppStudio allows enterprises to swiftly build and customize apps based on their requirements and deploy them on Google Cloud within a day. This drives ONDC adoption at a 0.002% of the time it takes today and 1.8% of the cost spent as on date.
Shayak Mazumder, Founder and CEO of Adya.ai, expressed his enthusiasm about the collaboration, stating, "Collaborating with Google Cloud to introduce ATMA AppStudio by Adya.ai marks a pivotal step in revolutionizing ONDC app development and deployment for enterprises of all sizes. Our forward-thinking approach enables businesses to accelerate their market entry and empowers their end users through advanced conversational commerce and cutting-edge deep learning models for translation, transliteration, and contextualization. Together, we are shaping the future of digital commerce and driving widespread ONDC adoption."
ONDC has attracted diverse interests, from agriculture to logistics. In July 2024, ONDC recorded 12 million transactions across retail, food delivery, and ride-hailing, showing a 21% month-on-month increase. ONDC is revolutionizing India's digital commerce by addressing the limitations of traditional platform-centric models, allowing businesses to use any compatible application, enhancing digital presence, and facilitating easier cataloging, inventory management, and order fulfillment. With about 100 Network Participants live on the network and more than 15,000 entities currently aspiring to build their apps on ONDC and go live, most are trying to overcome process complexity, longer deployment timelines, and scalability issues.
In this complex landscape, ATMA AppStudio plays a crucial role in overcoming the obstacles related to technical build, integration, and deployment. It addresses the vital question of how to expedite ONDC adoption and app creation and provides a best-in-class solution for enterprises.
Shireesh Joshi, Chief Business Officer and President of ONDC, added, "As ONDC brings equitable opportunity to every business and universal discovery to every customer, we need a platform to make it easy to access the benefits of the network. With every large organization, NGOs, government organizations, etc all striving to make this a reality, ATMA by Adya will make it possible for small businesses to access the protocol while enabling even non-profits to successfully create their own applications and go live. The biggest benefit, in my opinion, is the ability to create applications across domains and categories easily."
Adya.ai, in collaboration with Google Cloud, has simplified these complex integration processes and reduced deployment times with pre-configured frameworks that provide scalable, cloud-based architectures. The launch of ATMA AppStudio, in collaboration with Google Cloud Marketplace, will further facilitate innovation and growth by reducing app deployment timeline from 12 months to just 24 hours. Further, this DIY marketplace will help businesses swiftly build and customize buyer, seller, Issue & Grievance Management (IGM), and Reconciliation & Settlement Framework (RSF) apps across sectors such as retail, financial services, and logistics. Additionally, increased accessibility by reducing time to go live from more than a year to a few hours and minimizing costs from 2-3cr a year to a few lakhs per year is also expected to accelerate growth for enterprises by 12-50% annualized, driving expedited digital transformation within the ONDC ecosystem.
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, said,
"Our collaboration with Adya.ai marks a pivotal moment in the ONDC revolution. Our vision is a dynamic partnership where we jointly market and go-to-market to propel ONDC adoption through the innovative ATMA AppStudio built on Google Cloud. This will help remove barriers and establish Google Cloud as the pre-eminent solution for businesses embracing the ONDC ecosystem."
Recently having raised a pre-seed funding of INR 10.5 crore led by Indian Angel Network and others leaves no doubt that Adya.ai is fortifying its position as an industry leader in the ONDC ecosystem. This strategic collaboration with Google Cloud is a monumental step in Adya's commitment towards making ONDC a success, establishing the course for enterprises as well as consumers on the path towards digital inclusion.
About Adya.ai:
Adya is a leading provider of ONDC solutions, dedicated to simplifying the way enterprises engage with the Open Network for Digital Commerce (ONDC). Adya's suite of ONDC applications, available in standalone or SDK formats and powered by artificial intelligence, is driving ONDC adoption among leading enterprises.
