Klaviyo unveiled its Marketing Agent and broadly released its Customer Agent. Together they establish Klaviyo as the AI-first B2C CRM; unifying data, marketing, service, and analytics in one platform to give consumer brands a competitive advantage. These agents set the foundation for Klaviyo's vision to become the first autonomous B2C CRM designed for the AI era.
Built on top of Klaviyo's data platform (KDP), Klaviyo's AI-first B2CCRM, now includes: Marketing Agent: Autonomously plans and launches campaigns in minutes, creates on-brand content, personalizes every send, and continuously learns without prompting. Customer Agent: Delivers 24/7 personalized assistance to consumers by resolving common questions, recommending products, and escalating to a human agent with full context when needed. Marketing Agent: Plan, Create, Launch.
Instantly. Quality-tested: Campaigns and strategies are vetted and compared to brand's own tone, style, and historical performance data to ensure quality. Always-on: Provides four fresh campaign ideas each week.
As part of Klaviyo Service, alongside Customer Hub and Helpdesk, Customer Agent acts as a personalized 24/7 AI assistant for consumers. It can resolve issues, answer product questions, recommend products, offer expert on-brand advice, and escalate with full context. Embedded directly within Klaviyo's CRM platform, Customer Agent bridges marketing and service so teams share the same data and full conversation history.
Customer Agent capabilities include: 24/7 availability: Brand-trained assistance across chat, SMS, email, and soon WhatsApp, answering questions about shipping, sizing, order status, returns and more. Personalized recommendations: Consumers can add to cart, apply promotions, and complete purchases. Support across the journey: Handles pre- and post-purchase questions such as order status, returns, and subscriptions.
On-brand responses: Trained on storefronts, policies, help docs, and Klaviyo data; ensuring responses are always on-brand and include customer context. Fast setup: Automatically ingests a brand's storefront and supporting pages so any business can get started on day one. Marketing Agent and Customer Agent are generally available starting today.
