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Harness generative AI for effective marketing and boost your efficiency with customized techstack solutions.

How CopperKey can help you:

Transform your content marketing system to free up time and boost productivity.
Provide immersive training and resources for mastering on-brand generative AI.
Implement data-secure services that prioritize ethical AI and compliance assurance.
Guide you to stay competitive and ahead with AI integration.

Why choose CopperKey: Key features

Customized AI solutions tailored to business needs.
Focus on process efficiency and productivity enhancement.
Commitment to knowledge empowerment and safety.
Expert guidance for future-focused AI integration.

Who should choose CopperKey:

Marketing teams looking to adopt AI for improving ROI.
Businesses aiming for process efficiency in content marketing.
Organizations prioritizing ethical AI and data security.
Any brand seeking to be competitive with on-brand generative AI.

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March 2024

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Culture Council: AI-Powered Marketing: The Key to Standing Out in a Saturated Market

From Stage to Screen to Metaverse: Embracing New Artistic Frontiers As a journalist with years of experience working with big brands and digital campaigns, I have witnessed firsthand how artificial intelligence (AI) is reshaping industries at an unprecedented pace, and marketing is no exception. Throughout my career, I've seen businesses of all sizes develop strategies that use emerging technology to drive engagement and revenue. As someone who's passionate about staying ahead of the curve, I believe AI isn't just a passing trend -- it's a revolution that's here to stay, and entrepreneurs who don't embrace this shift will be left behind. Marketing has always evolved with technology, but AI is a level of disruption like no other. From data analysis to customer engagement, AI gives businesses real-time insights and automation capabilities that were previously unimaginable. I've seen brands analyze huge amounts of consumer data, predict trends, and create personal experiences at scale with minimal human intervention. These AIs can adapt and learn from consumer behavior, which is different from traditional methods. It allows brands to pivot their strategies based on real-time insights so marketing campaigns stay relevant and effective. The power of AI is in its continuous optimization, so it's a valuable asset for businesses that want to stay ahead in a fast-changing market. This means marketing teams can focus on strategy and creativity while AI handles the execution with precision and consistency. According to a Harvard Business Review study from all the way back in 2016, businesses that were first to use AI in sales saw up to 50 percent more leads and appointments, 40 percent to 60 percent cost reduction, and up to 70 percent reduction in call time. AI doesn't replace traditional marketing approaches; it supercharges them. Established strategies like storytelling, brand positioning and market segmentation will get a new dimension with AI's data-driven insights and automation capabilities. Take customer segmentation, for example. Instead of using broad demographic data, AI can analyze behavioral patterns, purchase history and even social media interactions to create hyper-targeted segments. This means businesses can deliver the right message to the right audience at the right time. The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Do I qualify? While doing my due diligence in identifying companies strategically using AI in their marketing, I came across Viribuz Media, a legal marketing agency. The agency helps law firms attract and retain clients more efficiently by integrating AI into their operations. Viribuz Media leverages AI-driven solutions to streamline its client intake process, automating inquiries and follow-ups. I use them as an example because you don't typically think of lawyers using AI, which just goes to show how AI can be used across all industries to supercharge marketing. It's proof that AI isn't just for tech giants; it's for every business looking to work smarter. Firms using AI-powered intake solutions have seen a 30 percent increase in conversion rates which shows the impact AI can have on traditional marketing models. In today's saturated market, it's harder than ever to stand out. Consumers are bombarded with marketing messages from every angle so brands need to adopt innovative strategies to cut through the noise. AI gives brands a competitive edge by allowing them to engage with their audience in a more meaningful and personal way. Chatbots, predictive analytics, and automated content recommendations are just a few examples of how businesses can grab attention and build long-term relationships. Also, as a journalist, I know that personalization is no longer a luxury; it's an expectation. Businesses that use AI to deliver personalization are more likely to retain customers and build brand loyalty. Whether it's recommending products based on browsing history or delivering content that matches user preferences, AI ensures every interaction feels relevant and engaging. Modern online consumers like Gen Zers tend to expect instant gratification, and AI enables brands to respond fast and efficiently across multiple touchpoints. This not only increases customer satisfaction but also helps increase brand credibility and trust. AI in marketing is still in its infancy and we're not even scratching the surface of what's possible. As AI technologies evolve, marketers and journalists like myself will have access to even more advanced tools that will give us deeper insights and more automation. From voice search optimization to AI-generated content that's as good as human creativity, the future is looking exciting for those who are willing to adapt. AI has grown from being a facilitator to becoming a strategic differentiator that can revolutionize the way businesses engage with their target market. Those that are able to utilize the strengths of AI effectively will most likely be the ones to disrupt industry norms and set new benchmarks of achievement in this evolving marketing environment.

Rolling Stone

Tue, 25 Feb, 6:02 PM UTC

How to Create Ads with AI In 15 Minutes (INCLUDES Variations)

Creating ads can feel like an overwhelming task, especially when you're juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you're a small business owner trying to grow your brand or a marketer tasked with running multiple campaigns, the process of designing visuals, crafting compelling copy, and optimizing for various platforms can quickly become a time sink. But what if there was a way to simplify all of that? Imagine having a tool that could take the guesswork out of ad creation, helping you produce professional, high-performing ads in just minutes. Enter AdCreative AI, a powerful AI-driven platform designed to streamline the ad creation process. This AI tool uses artificial intelligence to generate tailored advert visuals and copy that align with your brand's identity and goals. From setting up your brand assets to experimenting with ad variations and deploying them across platforms like Meta, Google, and LinkedIn, Adcreative.ai makes it easier than ever to create ads that deliver results. In this guide, Kevin Stratvert and team walk you through how to use this tool effectively, so you can save time, reduce stress, and focus on what truly matters -- connecting with your audience. To begin, access Adcreative.ai, the platform offers a free trial, activating it requires a credit card. Once inside, the first step is to set up your brand. Upload essential assets such as your logo, brand colors, and product descriptions. If these materials are unavailable, Adcreative.ai can scan your website to extract relevant information. This setup ensures the AI generates ads that align with your brand identity and messaging. A well-prepared brand setup is crucial for achieving consistent and professional ad designs. By providing accurate and detailed inputs, you allow the AI to create visuals and copy that reflect your unique branding. This step not only saves time but also ensures your ads resonate with your target audience. Adcreative.ai simplifies the ad creation process into a series of straightforward steps, making it accessible even for those with minimal design experience: These steps ensure your ad is not only visually appealing but also strategically aligned with your campaign goals and platform requirements. Here are additional guides from our expansive article library that you may find useful on AI-powered ad creation. Adcreative.ai uses AI to generate visuals based on your brand assets and campaign objectives. However, the platform also allows for manual customization, giving you greater control over the final design. There are two levels of customization available: A standout feature of Adcreative.ai is its ability to generate multiple ad variations. Each variation is assigned a conversion score, which predicts its potential performance. This data-driven approach helps you identify the most effective designs, making sure your ads are both visually engaging and results-oriented. By testing and refining these variations, you can optimize your campaigns for maximum impact. Writing persuasive ad copy can be a time-consuming challenge, but Adcreative.ai simplifies this task with its AI-driven frameworks. These frameworks are designed to create compelling messages that connect with your audience. Popular options include: The platform generates multiple variations of ad copy, allowing you to select the version that best fits your campaign. You can also edit or delete suggestions and request additional options if needed. This flexibility ensures the final copy aligns with your brand voice and effectively communicates your message. Once your ad is finalized, Adcreative.ai offers seamless deployment options. You can download the creative files or connect directly to advertising platforms like Meta, Google, and LinkedIn. For campaigns spanning multiple platforms, the tool allows you to resize creatives to meet the specific requirements of each channel. This feature ensures your ads maintain their quality and effectiveness, regardless of where they are displayed. Adcreative.ai also supports ongoing optimization. By analyzing performance metrics and conversion scores, you can refine your ads over time. This iterative process helps you maximize ROI and adapt to changing audience preferences. Adcreative.ai includes several additional features designed to enhance your advertising efforts and streamline campaign management: These features provide added flexibility, making it easier to manage your ad creation process and achieve your marketing objectives. Adcreative.ai is a versatile tool that enables marketers and businesses to create high-quality ads quickly and efficiently. By integrating AI-driven design, copy generation, and platform compatibility, it simplifies the ad creation process while maintaining flexibility and customization. Whether you're launching a new product, running a promotional campaign, or building brand awareness, Adcreative.ai offers a practical solution for producing impactful ads that resonate with your audience and drive results.

Geeky Gadgets

Tue, 11 Mar, 12:51 PM UTC

AI content marketing: How artificial intelligence is transforming digital strategies

AI content marketing is revolutionizing the way businesses create, distribute, and optimize content. As artificial intelligence continues to advance, marketers are leveraging AI-driven tools to enhance efficiency, improve personalization, and optimize engagement. In today's digital landscape, where competition is fierce, AI provides a powerful solution to streamline content marketing efforts while maximizing impact. From automated content creation to intelligent audience targeting, AI is reshaping the industry by making data-driven decisions more accessible and actionable. In this article, we'll explore the role of AI in content marketing, its benefits, challenges, and future trends, providing a comprehensive guide for businesses looking to integrate AI into their strategies. AI plays a crucial role in content marketing by automating repetitive tasks, enhancing personalization, and improving overall content performance. Here's how AI is making a difference: AI-powered tools like ChatGPT, Jasper, and Copy.ai enable marketers to generate high-quality blog posts, social media captions, and ad copies within seconds. These tools use natural language processing (NLP) to analyze vast amounts of data and create human-like text, saving time and effort for content teams. AI allows brands to tailor content based on user preferences, behavior, and demographics. Through machine learning algorithms, AI can analyze past interactions and suggest personalized recommendations, leading to higher engagement and customer satisfaction. AI-driven content distribution tools analyze audience behavior and determine the best platforms and timeframes for publishing content. This ensures that the right content reaches the right audience at the right time, maximizing visibility and conversion rates. AI content marketing offers numerous advantages, making it a game-changer for businesses aiming to scale their digital strategies efficiently. One of the most significant benefits is time efficiency, as AI-powered tools can generate high-quality content in seconds, reducing the workload for marketing teams. Cost-effectiveness is another key advantage since businesses can cut expenses on large content teams while still maintaining a consistent content output. AI-driven tools also enhance data-driven decision-making by analyzing vast amounts of data to identify trends, optimize strategies, and predict audience preferences with high accuracy. With AI's ability to personalize content, brands can deliver tailored experiences, increasing engagement rates and customer satisfaction. Moreover, AI improves content distribution by analyzing user behavior and selecting the best platforms and time slots for publication, ensuring maximum reach. Another major benefit is SEO optimization, as AI can assist with keyword research, meta descriptions, and content structuring to boost search engine rankings. Additionally, AI enhances social media marketing by automating post scheduling, analyzing engagement, and even responding to comments in real-time. Businesses also benefit from AI-powered chatbots, which provide instant customer support, enhancing user experience and increasing conversion rates. Finally, AI's ability to generate diverse content formats, from blog posts and social media captions to videos and infographics, allows brands to create dynamic, multi-channel marketing campaigns that cater to various audience preferences. By leveraging these benefits, companies can significantly improve their content marketing efficiency, drive higher engagement, and stay ahead of competitors in the ever-evolving digital landscape. AI-powered content creation tools are revolutionizing the way businesses develop, optimize, and distribute content. These tools use machine learning, natural language processing (NLP), and automation to generate high-quality content quickly and efficiently. By leveraging AI, marketers can enhance productivity, improve SEO performance, and personalize content to better engage their audiences. Below is a detailed look at some of the most powerful AI-driven content creation tools, including Sembly AI and Semblian AI. Jasper AI is one of the most popular AI content generators, designed to help marketers create high-quality written content at scale. This tool can generate: Jasper AI uses GPT-based models to understand context and tone, allowing marketers to create compelling and relevant content that resonates with their audience. It also provides templates for various content types, making it an excellent solution for businesses looking to streamline their content creation process. ChatGPT, developed by OpenAI, is a powerful AI-driven chatbot that assists with various content creation tasks, including: ChatGPT's ability to understand context and generate human-like text makes it an invaluable tool for businesses that need a conversational AI to engage with customers or assist in creative content writing. Copy.ai is designed for marketers who need fast, compelling sales copies and engaging social media content. Its key features include: Copy.ai simplifies the copywriting process by providing pre-designed templates and AI-driven suggestions, making it a must-have tool for brands focused on digital advertising and conversion optimization. For content marketing success, Surfer SEO helps businesses optimize their content for search engines by analyzing top-ranking pages. Key capabilities include: Surfer SEO ensures that AI-generated content is optimized for search engines, helping businesses rank higher in search results and drive organic traffic. Semblian AI is an advanced AI tool that helps businesses automate content creation while maintaining a natural and engaging writing style. Its features include: Semblian AI excels in creating well-researched, high-quality content that aligns with brand messaging, making it a valuable tool for businesses looking to scale their content marketing efforts. Using AI-powered content creation tools provides several advantages, including: ✔ Speed and efficiency - AI tools generate content in seconds, reducing manual workload. ✔ Consistency and accuracy - AI ensures uniform tone and style across content. ✔ SEO-friendly content - Many AI tools integrate keyword optimization for higher search rankings. ✔ Cost savings - Automating content creation reduces dependency on large content teams. ✔ Improved engagement - AI-driven personalization enhances audience interaction. These AI tools are essential for modern businesses looking to scale content production, optimize marketing strategies, and maintain a competitive edge in digital marketing. By leveraging AI, companies can create engaging, high-quality, and SEO-optimized content efficiently. AI content marketing is transforming the way businesses create and distribute content. By leveraging AI-powered tools, brands can enhance personalization, optimize SEO, and improve engagement. However, it's crucial to balance automation with human creativity to ensure authenticity and ethical content practices. As AI technology continues to evolve, businesses that embrace AI-driven content strategies will gain a competitive edge in the digital landscape.

Dataconomy

Thu, 27 Feb, 8:16 AM UTC

Big Audience Machine: AI-powered content marketing for SMEs

This Swedish AI start-up has developed a platform that 'transforms business strategy into scalable, on-brand content'. Adam Chrigström's tech journey began in 2015 when he co-founded Playpilot, a video streaming aggregator. After parting ways with the company in 2022, Chrigström says he began to fully dedicate himself to generative AI, experimenting with newly released tools like Stable Diffusion and ChatGPT. "What fascinated me wasn't just AI's ability to generate content," he says, "but the idea that it could be harnessed to automate complex creative workflows." A year later, Chrigström joined a venture fund called CoMade to lead a media AI lab focused on AI-driven storytelling and content production. "One breakthrough came when I built an AI-powered pipeline that could visualise an entire audio documentary - an experience that proved AI could deliver incredible results when guided by structured workflows and well-engineered prompts." Chrigström then teamed up with serial entrepreneur Christian Perez, who co-founded the now Ubisoft-owned video game company Massive Entertainment, and the two began exploring "broader applications" of Chrigström's AI-driven workflow. "We quickly realised that while AI was great at generating content, businesses struggled to make it useful in a strategic, scalable way - especially small- and mid-sized marketing teams drowning in content demands." It was out of this realisation that Chrigström's new business, and our latest Start-up of the Week, was born in 2024. Big Audience Machine (BAM) is an AI-powered marketing platform that "transforms business strategy into scalable, on-brand content". "It helps small- and mid-sized teams create, plan and publish multichannel content effortlessly, giving them big-team marketing power without the overhead," Chrigström tells SiliconRepublic.com. How it works Chrigström says that BAM is mainly targeting small and mid-sized enterprises (SMEs) - such as in-house marketing teams, "solopreneurs" and agencies managing multiple brands - that need to scale content production without scaling headcount. He says that while the demand for multichannel content has "exploded", SMEs are stretched too thin to keep up. "They either waste time trying to wrangle generic AI tools or spend big on agencies and freelancers," he says. "Meanwhile, large companies have dedicated teams, agencies, and sophisticated workflows - resources that smaller businesses simply don't have." As explained by Chrigström, the Swedish start-up's technology is built on a mix of large language models, custom fine-tuning and prompt engineering. A major part of the BAM platform is the Playbook, which he describes as a dynamic blueprint for a brand's "voice, messaging, and strategy". "You feed BAM your website, strategy docs and existing content, and it distills all of that into a structured knowledge base. From there, it generates high-quality, on-brand content across all channels, without you having to babysit the AI with endless prompts." How it's going As for current progress, Chrigström says things are progressing quickly. "On the team side, we've brought together a core group of talented individuals with extensive experience in AI, product development, and business strategy," he says. "The strong interest from our growing waitlist is incredibly encouraging, and we're focused on refining BAM to meet - and exceed - market expectations." According to Chrigström, the BAM team is currently building the product and working closely with "a select group of pilot customers to ensure it meets their needs". "After the closed beta launching in just a month, we'll gradually onboard more customers, with a broader launch planned for spring 2025," he says. And for the future, Chrigström says that the start-up's overall goal is to build a "fully automated content engine", which the team calls Autopilot. "Right now, BAM acts as a co-pilot, helping teams create, plan and publish content efficiently. But in the future, it'll handle everything from ideation to execution, continuously learning from performance data to optimise content strategies on its own," he says. "Imagine a world where businesses don't have to worry about content production at all, where AI runs the entire marketing workflow while teams focus on strategy, creativity, and big ideas. "That's where we're headed." Don't miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic's digest of need-to-know sci-tech news.

Silicon Republic

Mon, 3 Mar, 10:22 AM UTC

5 AI Tools to Unlock Your Potential, Efficiency and Creativity

If you've ever felt overwhelmed by the sheer volume of tasks on your plate or wished for a way to work smarter, not harder, you're not alone. The good news? AI is here to help, and it's more accessible and powerful than ever. In this guide, Skill Leap AI introduce you to five innovative AI tools that are poised to transform the way you work. These tools aren't just about saving time -- they're about unlocking creativity, boosting efficiency, and giving you a competitive edge in your field. Whether you're a marketer, a researcher, a designer, or simply someone looking to streamline your workflow, these innovations are designed to meet you where you are and take your productivity to the next level. AI-powered research tools are transforming how information is gathered, processed, and analyzed. Platforms like Grock, Gemini, ChatGPT, and Perplexity are designed to handle vast datasets, distilling them into actionable insights. These tools are invaluable for professionals managing complex projects, developing strategies, or conducting academic research. By using these tools, you can save time and ensure your decisions are based on accurate, relevant information. This makes them indispensable for professionals across industries, from marketing to academia. HeyGen is transforming video content creation by allowing users to produce high-quality video podcasts with minimal effort. This AI tool allows you to transform text prompts into engaging videos featuring realistic AI avatars, making it a powerful resource for marketers, educators, and content creators. Key features include: HeyGen eliminates the need for extensive technical expertise or resources, making it an ideal solution for professionals aiming to create polished, impactful video content efficiently. Expand your understanding of AI tools with additional resources from our extensive library of articles. ReCraft is a powerful AI tool designed for creating and editing photorealistic images. It offers a seamless way to produce stunning visuals, making it a valuable asset for designers, marketers, and content creators who need high-quality imagery. Notable features include: ReCraft's ability to deliver professional-grade visuals quickly makes it an essential tool for anyone working with visual content, from advertising campaigns to social media posts. 11 Labs specializes in advanced text-to-speech technology and customizable AI voice agents, offering solutions that enhance communication and customer engagement. This tool is particularly useful for creating audio content, improving customer support, and delivering personalized experiences. Capabilities include: By integrating conversational AI into your workflows, you can streamline operations, improve communication, and deliver tailored experiences that resonate with your audience. Gamma simplifies the process of creating presentations, documents, and social media content by automating design and content generation. This tool allows you to focus on delivering impactful messages while it handles the technical aspects of design. Key functionalities include: Gamma is particularly effective for professionals who need to communicate complex ideas clearly and efficiently. Its ability to streamline the creation process while maintaining high-quality output makes it a valuable tool for any industry. These five AI tools represent the forefront of technological innovation, offering practical solutions to enhance your workflows and elevate your output. Whether you are conducting in-depth research, creating compelling content, or improving communication, these tools provide the capabilities you need to stay competitive in 2025. By integrating them into your daily operations, you can unlock new levels of productivity and creativity, making sure you remain ahead in an increasingly AI-driven world.

Geeky Gadgets

Sun, 13 Apr, 10:05 AM UTC

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