Intel's AI Gaming Coach is going to be a more scaled-down affair than G-Assist, but it'll make good use of PC resources that might otherwise go to waste.
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As AI increasingly gets everywhere, you can bet it's going to be more of an influence in the gaming world, and hold that thought, because Intel has freshly revealed its plans for an AI coach.
Over at Computex 2025, Team Blue showed off its own take on an AI assistant (hat tip to VideoCardz for picking this up), but it's quite a scaled-back effort compared to NVIDIA's G-Assist, at least in this initial form.
Intel's AI Gaming Coach will only work with supported games, meaning that the developer will need to incorporate the tech into any given title. So, that'll certainly limit how much we'll see of the coach, depending on how hard Intel pushes devs to use the tech.
At any rate, it's working in an early form with Black Myth: Wukong, which was the demo Intel treated us to at Computex as you can see in the YouTube clip above.
What's an innovative touch here is that the coach is shown on a gaming laptop with a discrete GPU, and it taps the on-board NPU and integrated graphics of the CPU to drive the AI assistant. In short, it makes use of resources that would otherwise go to waste while the graphics card gets on with the job of running the game.
What does the AI Gaming Coach actually do? It'll pop up advice on-screen from time to time, with the Intel staff member demoing the tech assuring us it won't be overactive and constantly in-your-face.
You'll be given hints like a reminder to search for chests just before a boss fight, and when entering to face off against a boss, the AI can also warn you about special moves. (And show a video of the signs that said move is coming, whatever the monster's particular tell might be).
Forever in debt to your seamless advice
It's purely about gaming advice that you might otherwise get online when you're stuck at some point, and delivering that in-game, in a seamless way. There's no wider remit as with NVIDIA's G-Assist whereby the AI is aiming to hone the settings for games, helping with optimization and getting a smoother gameplay experience.
That doesn't mean this won't happen eventually, but right now, Team Blue's AI Gaming Coach is still in its early stages. We don't know anything about the hardware requirements, but with that focus on the NPU, it'll obviously be well at home on gaming laptops.
Intel isn't giving us any indication of when the AI coach will be ready to actually get out there and help gamers, either. Still, it's an interesting idea and if well-executed, could add some considerable value to those who don't mind the potential verging-on-spoilers nature of this kind of functionality.
