Wix's new AI Marketing Agent works as a marketing manager for your website - but it still needs human oversight
I recently logged into my Wix account to make a few adjustments to one of my websites. Out of the corner of my eye I spotted a little yellow tag that read:
"NEW"
As someone who spends most of his days, and some of his nights, thinking about, testing, and extensively writing about the best website builders, I was a little confused.
Had I missed a press release? What was this new feature?
So, I reached out to Wix.
Turns out this new feature was launched under the radar - but I wasn't going to let it slip through the net.
In fact, after recently publishing a piece around how I would like to see website builders using AI to help users build better, not more websites, Wix's new AI Marketing Agent was of special interest to me, as it appears to be a step towards the website building future I am hoping for.
To find out more, I had a chat with Doreen Weissfelner, Head of Wix Analytics and Wix Home, here is what she told me:
If you are interested in using Wix, you can read our full Wix review here.
The AI marketing agent (Kleo) is designed to help businesses, agencies and enterprises simplify marketing tasks to streamline business growth. This agent enables Wix and Wix Studio users to efficiently develop and implement marketing plans for SEO, social media marketing, email marketing, and paid ads all from one place.
These plans are tailored to their specific needs, using AI to automate execution, save time, and make expert-level marketing easy for anyone. This further demonstrates Wix's commitment to optimize user productivity and success.
Our long-term AI strategy is simple and it fits seamlessly into our ongoing mission to make the web creation and design process simple and accessible for anyone. Our new agents, including the marketing agent, help reduce user friction and improve their management process so they can focus on their goals.
The AI Marketing Agent is currently available to all English-speaking Premium sites, with plans to expand access to all languages. The product is available to use right now, making it easy for anyone to get started - whether you're a seasoned marketing professional or just beginning your journey.
This tool is especially valuable for:
The AI Marketing Agent helps users automate repetitive tasks, improve SEO, create multi-channel content, and execute everyday marketing strategies with ease.
To unlock even more of Kleo's capabilities, users can upgrade their social media and email marketing plans. Doing so will allow Kleo (the marketing agent) to publish additional social posts, connect to more channels, and send more email campaigns - helping users fully maximize the benefits of automated marketing.
Unlike basic automations or content generators offered by other website builders, Kleo is a fully integrated, intelligent marketing assistant that goes beyond simple task execution.
Here's how it's different:
In short, Kleo acts like a dedicated marketing manager working behind the scenes - perfect for both professionals who want to scale their efforts and DIY users who need expert-level support without hiring a team.
We're continuously working to enhance the AI Marketing Agent and expand its capabilities to ensure the AI Marketing Agent remains a powerful, versatile tool for all users' marketing needs.
Some details we can share is that the initial rollout was in English and we have plans to expand to additional languages, and it's going to support GEO (generative engine optimization) tasks as well.
Part of our vision is to incorporate AI agents throughout our platform to provide our users new capabilities without any technical skill knowledge. Think of these agents as the "Robins" to the user's "Batman". They are the sidekicks that help execute the vision of the creator.
A few months ago, we released Astro, our AI-powered business assistant. This agent simplifies the user experience by providing users with seamless access to essential tools and insights, enhancing efficiency and simplifying site operations. Integrated throughout the dashboard, Astro allows users to ask questions, optimize site settings, complete tasks, and discover useful features. By guiding users toward relevant tools and add-ons, Astro is expected to drive app installations, increase package upgrades, and encourage the adoption of premium features.
Both the AI marketing agent and Astro are part of a series of agents that we are rolling out to Wix users, setting the stage for enhanced productivity and providing more opportunities to monetize and grow their businesses.
AI is a powerful assistant, but it works best as a partner, not a replacement. By following these best practices, users can better harness AI's benefits while safeguarding their brand, creativity, and their visitors' trust.
Unlocking the full potential of the AI Marketing Agent can significantly streamline users' marketing efforts and drive better results. Whether new to marketing, or just trying to enhance the current marketing strategy, a few tips users can implement to get the most out of the AI Marketing Agent are:
