Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, the world. She can be found online and near the closest south-facing window in Los Angeles.
Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.
Brand identity is an exciting part of business because it blends creativity, storytelling and emotion into words that are both an extension of the founding team and related to its target audience. It's not a coincidence that a brand can make you feel something before even interacting with its product. That's powerful.
That feeling is how I landed on Namelix, an artificial intelligence name generator that creates short, modernized names for businesses and their brand identity.
I was curious about what it would look like to generate a business name of my own -- especially after having so much fun recently creating a digital mood board for it.
Founded by software engineer Jack Qiao in 2018, Namelix leverages advanced language models to assist entrepreneurs and startups in their ventures.
Its main features include AI-powered name generation, customizable options, logo generation and my favorite part of advanced language models, adaptive learning -- which refines recommendations over time, providing personalization as it learns what you like.
Here's how to utilize Namelix to name your business:
To get the most out of Namelix -- and any chatbot -- it's important to be specific with keywords. The more precise keywords used, the more relevant responses you'll receive. Nothing is perfect the first time (or ever?) so be open to adjusting your directions to utilize the AI to its fullest. You may find that your ideal creation is a mashup of multiple responses.
With competitors like NameRobot and BrandBucket, what differentiates Namelix is the deep learning aspect of its AI model, which continuously refines answers based on your history and preferences. Simply put, it gets to know you, and responds accordingly. While this is commonplace for AI-powered models, its importance with business naming is that its response history can provide insight into your brand identity and positioning.
Additionally, Namelix is integrated with Brandmark.io, an AI-powered design tool, which provides a preview of potential logos to bring a visual component to your brand identity needs. (Multifunctionality is important.)
Whether you're an entrepreneur, small business owner, marketing professional or someone who likes creating for fun, Namelix makes the process straightforward. And, since Namelix's features are free, deciding how and if you should play around with its platform, doesn't have to include an upfront cost.
