In the world of digital marketing, creating engaging and personalized content is essential to connect with your audience. However, creating effective campaigns can be quite a challenge, especially nowadays, where you have to adapt to very different channels.
Fortunately, Adobe has an ideal tool for advertising professionals: Adobe GenStudio for Performance Marketing.
Adobe GenStudio for Performance Marketing is a platform designed with marketing professionals in mind. Through GenStudio, we can plan, create, manage, and measure brand content efficiently.
The platform is powered by Adobe Firefly, Adobe's AI model that allows the creation of images and texts from scratch. Thanks to this technology, you can enhance the conception and creation of ads, emails, and any other type of promotional material you need.
GenStudio also helps us to organize campaigns and measure the performance of our content, essential for modifying our strategies in real time if necessary.
As we mentioned before, GenStudio for Performance Marketing uses Adobe Firefly, Adobe's proprietary AI technology that facilitates the creation of high-quality content. This ensures that everything you generate within GenStudio can be used without issue in your advertising campaigns. Additionally, Adobe claims that, in the future, they will add the option to create video.
GenStudio allows us to customize the content of campaigns according to the profile of our target audience, the characteristics of the product we sell, and other key parameters.
Another of its standout features is the ability to create AI variations based on other materials that have already been approved in previous campaigns. This way, we ensure that our advertising strategies maintain consistency at all times.
Creating content in line with your brand is easy: just upload the brand guidelines, set the tone of voice and specific requirements for each channel. From there, you can verify that the content complies with these standards through AI validations. Also, take advantage of the review and approval tools to ensure everything is correct before hitting the "Publish" button.
Designing and managing your advertising campaigns from a single application is possible: GenStudio for Performance Marketing has been created to offer everything a marketing team needs to have a global vision of the project.
The platform allows you to organize resources through a unified view, which includes the schedule, defined objectives, and performance metrics. It leverages the power of AI to create and enhance texts and add creative elements when needed.
Within GenStudio, you can easily search for materials through its asset repository. Additionally, you can also use Adobe Experience Manager Assets. From the platform, agency or studio teams can collaborate by uploading already approved content directly from spaces like OneDrive or Dropbox.
The platform also offers tools to analyze all campaigns and their assets, with detailed reports and AI-powered smart tagging. This way, we can quickly know what content works and leverage it for future campaigns.
On the other hand, GenStudio allows the importing of campaign data from external platforms. This functionality helps us have a clear perspective of our project and also helps us make better decisions.
To start using the platform, you will need to fill out a form on their website. Here, we will have to enter our full name, company email, phone number, organization, and more information. Once you have done this, we will have to wait for a representative from Adobe to contact us.
