MarketMuse

Freemium

MarketMuse Image

MarketMuse uses artificial intelligence to analyze a website's entire content and offers objective insights tailored to the website's needs. It streamlines the content planning process and ensures better decision-making by providing competitive analysis, cluster creation, and content audit automation. This comprehensive solution aims to increase a website's exposure and ranking on search engines by identifying content gaps and opportunities for optimization.

How MarketMuse can help you:

Personalizes content strategies based on the analysis of the entire website.
Automates content audits, streamlining the process to prioritize content with speed and accuracy.
Fosters collaboration and trust across teams by backing decisions with clear metrics.
Utilizes prescriptive insights for targeted content plans, reducing time and effort.
Builds content clusters to enhance topic authority and meet search intent.
Unveils competitor content gaps for strategic advantages.
Organizes keyword data into actionable clusters for ranking improvement.
Generates detailed content briefs to guide writers and speed up publishing.
Ensures high quality and relevance of content according to current standards.

Why choose MarketMuse: Key features

Trusted by thousands of content and marketing teams for reliable insights.
Integrates SERP analysis to claim topic dominance.
Offers competitive content analysis to uncover strategic advantages.
Features cluster creation and analysis tools for establishing authority.
Provides tools like Content Briefs and SERP X-Ray for efficient content creation and optimization.

Who should choose MarketMuse:

SEO professionals and content strategists looking to enhance website authority and rankings.
Marketing teams seeking to speed up content creation and optimize existing content.
Website owners who want to base their content strategy on objective and personalized data.
Content creators who need comprehensive briefs and guidelines for efficient writing.
Businesses aiming to stay competitive and informed in their niches.

About MarketMuse

Website

https://www.marketmuse.com

Release Date

February 2024

Pricing

Freemium

Related fields

Categories

SEO, Business and marketing

Related News

BrightEdge Data Shows Industry-Specific Improvements in Google AI Overviews

SAN MATEO, Calif., Aug. 13, 2024 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, has released new data from the BrightEdge Generative Parser™. Insights reveal that Google is actively enhancing its AI Overviews (AIOs), tailoring changes by industry to boost AI quality while maintaining its core focus on business and revenue. "New entrants such as SearchGPT offer a very interesting alternative to traditional search by becoming answer engines. However, they have a huge task ahead to compete directly with Google, which has proven time and time again that it never stands still on innovation," said Jim Yu, Founder and Executive Chairman of BrightEdge. "Our July data shows that Google has been heavily utilizing its vertical knowledge, expertise, and reach to improve its information delivery and experience in AI Overviews." BrightEdge Generative Parser™ has detected a new set of patterns as part of its monthly monitoring of AI Overviews. Key trends indicate that particular attention is being paid to the education and e-commerce sectors as marketers enter critical revenue-generating periods such as back-to-school and the upcoming holiday shopping season, which McKinsey has reported commences in October or earlier. Industry-Specific Findings Fluctuating AI Overview Presence as Google Tests to Learn and Adapt In July, overall AIO presence started at 8% and grew to 12% before settling back under 8% at the end of the month.This trend indicates Google is continuing to test and adjust.It could also indicate that Google is fine-tuning its strategy, potentially testing to find an equilibrium between AI Overviews and traditional search results. E-commerce Sees Strong Growth Amidst Ongoing Experimentation The e-commerce sector remained stable around 17% AIO presence for most of July. This is despite significant daily fluctuations.Notably, 40% of e-commerce queries now include helpful AI guidance through upfront statements like "When choosing..., you can consider..." statements followed by selection considerations, improving user search experiences. For example, "When choosing a front load washer, you can consider things like capacity, energy efficiency, and noise level."Additionally, Google introduced facets to AI Overviews. Faceted navigation mirrors advanced e-commerce platforms and allows users to filter and refine search results based on specific attributes enhancing the search experience for complex purchase decisions. For example, "When choosing an air purifier, think about where and how you plan on using it most: For Home, For Pets, For Dust, For Large Rooms."Some late-month instability suggests that Google may fine-tune its approach to product-related queries. This could potentially be in response to user feedback or as part of a broader adjustment. Significant Focus on the Education Sector In the education sector, AIOs saw some dramatic increases.AIOs in queries related to salaries (e.g., "nurse salary," "human resources manager salary") jumped from 7% to 85% during the second half of July.For queries related to degrees (e.g., "computer science degree," "online history degree"), AIOs similarly rose from 13% in June to 53%.This surge also boosted citations for ziprecruiter.com and bestcolleges.com, placing them among the top 10 domains for this industry. Healthcare Sector Adjustments Despite being the industry with the highest AI Overview presence due to a wealth of reliable high-authority sources, healthcare decreased slightly from 68% to 61% in July.This was primarily because Google removed AI results for rare, genetic, and complex disorders keywords.It also suggests that Google had a well-tuned approach for health-related queries. Consistent B2B Sector Performance The B2B sector also demonstrated periods of stability in July, with AI Overviews presence hovering around 29% for the first half of the month, growing to 45% in the second half before giving up these gains in the last days of the month to end around 27%.Mid-month experiments saw AI Overviews presence rise mainly for security and data-related searches before settling back down. Further Findings from BrightEdge Generative Parser™ in July Refined Source Citations AI Overviews are diversifying their sources, favoring specialized, academic, and niche content providers over general information hubs. This shift ensures more nuanced and expert responses to user queries.Notable changes include decreased citations from Wikipedia and increased citations from specialized medical institutions and academic sources like hopkinsmedicine.org and yale.edu. New AI Trigger Patterns New patterns and keywords that trigger AI Overviews show they now address more complex queries.Increases in queries were related to explanations for highly technical terms, salary information, and product features.Decreases were related to basic how-to questions, broad product, and brand-related queries. Introduction of "When choosing... you can consider..." Statements to Help with Complex Decision-Making These statements guide users through complex topics in areas where thoughtful consideration is required.This includes product consideration guidance and usage-based considerations. "AI Overviews are becoming more specialized and user-focused, dialing into the areas where they are most useful, enhancing decision-making processes with strategic frameworks, and providing users with more tailored information," states Albert Gouyet, VP of Operations at BrightEdge. "'When' statements in AI Overviews now provide users with clear frameworks for considering various topics, particularly in decision-making processes, creating a new challenge for brands to adapt to. Organizations within the affected sectors should closely monitor their online marketing and brand strategies to maintain visibility and ensure they meet the evolving criteria for AI Overviews." Full findings and all new insights can be viewed at www.brightedge.com/ai-overviews About BrightEdge BrightEdge, the global leader in Enterprise SEO and content performance, empowers digital marketers to transform online opportunities into tangible business results. Its all-in-one platform provides organizations with crucial market insights and intelligent AI-driven solutions. The BrightEdge platform contains the industry's most unique and extensive data set that connects key search, social, content, and digital media data points. Its deep-learning engine, DataMind, has been powering SEO AI-driven solutions since 2015, allowing marketers to benefit from high-fidelity data-led insights and automated action. Over 57% of Fortune 100 companies and nine of the top ten international agencies trust BrightEdge to help them provide the best performance by becoming an integral part of the digital experience. Contact press@brightedge.com Market News and Data brought to you by Benzinga APIs

Benzinga

Tue, 13 Aug, 6:11 PM UTC

Humanize Your AI Content for Just $40 with This Lifetime Tool

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Content certainly reigns supreme. Whether you're a vlogger or blogger or want fresh content for your marketing material and website, getting some great content to customers' eyes is the biggest key to doing so. Since AI came onto the scene, it's easier than ever to create on-brand content. However, when your content sounds even a little un-humanlike, it can send up red flags to Google and your customers. If you're trying to toe the line and create copy that doesn't sound like AI but also relies on the swiftness of AI, we've got news. Undetectable Humanizer is a tool designed to transform AI-generated content into text that feels genuinely human. The aim is to boost your website's rankings, conversion rates, and, ultimately, your revenue. A lifetime subscription to the Basic Plan is just $39.99. Readers can easily spot content that feels robotic or impersonal, which can lead to lower engagement, decreased trust, and higher bounce rates. On the other hand, content that resonates with readers, reflects human experience, and feels genuine is more likely to hold their attention, encourage them to take action, and keep them coming back for more. This tool was trained using multiple readability formulas for accessibility. It uses advanced machine learning tech to mimic the nuances found in human writing, making readers unable to know whether a machine or human wrote it. Search engines favor content that provides real value to readers. By using the Undetectable Humanizer, you can help your content not only pass AI detection tests but also rank higher in search engine results. Stay ahead in the content game and build trust with your readers with this lifetime tool. See how a lifetime of Undetectable Humanizer can change your engagement and conversion rates when you get it for just $39.99 (reg. $1,080) for a limited time.

Entrepreneur

Wed, 14 Aug, 2:02 PM UTC

9 Awesome AI Tools and how to use them

In today's fast-paced digital landscape, using AI tools can significantly enhance your productivity, streamline workflows, and generate creative content. This guide by Matt Wolfe explores a selection of fantastic AI tools that can transform your daily tasks, from text generation to image enhancement, transcription, and content organization. By harnessing the power of artificial intelligence, you can automate repetitive processes, gain valuable insights, and unleash your creativity, ultimately boosting your overall efficiency and output. These AI-powered tools streamline your writing and research processes, saving you valuable time and effort. By automating text generation and providing instant access to relevant information, Claude and Perplexity enable you to focus on higher-level tasks and strategic decision-making. Keeping your content organized and easily accessible is crucial for productivity. Feedly and MyMind harness AI to curate relevant information and streamline your content management process, ensuring you have the right resources at your fingertips when needed. Here are a selection of other articles from our extensive library of content you may find of interest on the subject of AI tools Visual content plays a vital role in capturing audience attention and conveying messages effectively. Leonardo and Topaz Labs use AI to generate stunning images and improve existing visuals, giving your content a polished and professional look that stands out in a crowded digital space. Incorporating audio and video elements into your content can significantly increase its impact and reach. Suno, Otter, and Spotter Labs use AI to streamline the production process, from generating custom music to transcribing presentations and identifying trending topics. By automating these tasks, you can focus on crafting compelling narratives and delivering high-quality content to your audience. Using AI platforms like Claude, Perplexity, Feedly, MyMind, Leonardo, Topaz Labs, Suno, Otter, and Spotter Labs can transform your productivity and creative output. By automating repetitive tasks, curating relevant information, enhancing visuals, and streamlining audio and video production, these tools empower you to work smarter, not harder. Integrating AI into your workflow not only saves time but also unlocks new possibilities for innovation and growth. As technology continues to advance, harnessing the potential of AI will become increasingly essential for staying competitive and achieving success in the digital age. Embrace these powerful tools and take your productivity to new heights.

Geeky Gadgets

Wed, 4 Sept, 12:01 PM UTC

AI website building tools that every small business should be using

The best AI website builders are revolutionizing how small businesses build websites, making the process faster, easier, and more effective than ever before. By leveraging the power of AI, these innovative website builders enable you to quickly create professional, high-converting sites without needing to be a web design expert. In this guide, we list 7 of the best small business website builders that offer powerful AI tools: Wix is the world's most popular website builder, offering a vast array of features and an outstanding AI website builder called Wix AI. Wix AI guides users through the site creation process via a conversational interface. You describe your website goals and provide key business information, then the algorithm generates a complete website with relevant pages, content, images, and layout. Wix AI crafts a tailored "site brief" summarizing the website's purpose, style, structure, and content based on your responses. You can refine this brief before having the AI generate the full website. The generated sites are visually appealing and fully functional with built-in business features like online scheduling, ecommerce, events, bookings, marketing tools, and SEO. Key features of Wix AI: Wix AI demonstrates the future potential of prompt-based AI web development. It enables you to create professional websites faster than ever, with pricing starting at $17/month. Shopify has introduced Shopify Magic as a new suite of AI-enabled features integrated across its ecommerce platform. It has also announced Sidekick, an intelligent assistant that can understand questions or prompts to help businesses generate ideas and accomplish tasks. Sidekick can be used to set up discounts, redesign websites for different seasons, identify best sellers, and more. However, it's currently in closed early access. Other publicly-available capabilities include AI-generated product descriptions, blog posts, emails, and FAQ responses personalized for your store. Core elements of Shopify Magic: These AI tools are designed to save time and help make smart business decisions. They demonstrate Shopify's commitment to harnessing AI to revolutionize entrepreneurship and ecommerce. Shopify Magic is available free of charge to all Shopify users. GetResponse offers a comprehensive email marketing and AI-driven website builder platform. By answering a few questions about your business and design preferences, GetResponse's AI technology generates a personalized website in minutes, which you can then customize using the drag-and-drop editor. One standout aspect is the seamless integration of the AI website builder with GetResponse's marketing ecosystem. You can connect automated campaigns, signup forms, live chats, social ads, and more within a single account. The all-in-one approach streamlines your marketing. Notable attributes of GetResponse AI: However, the AI-built sites may not be the fastest or most robust. Many key features are limited to higher-priced plans, which can get expensive as your email list grows. Plans start at $19/month for 1,000 contacts with website builder access. GoDaddy, known for being one of the best web hosting and domain registration services, has launched Airo, a new AI-powered tool to support small businesses. Airo leverages AI to automatically deliver marketing materials like domain suggestions, logos, email campaigns, websites, and more. Users input a description of their business and Airo offers domain suggestions. Once a domain is purchased, the algorithm produces logo options, website designs, email accounts, marketing campaigns, a social media calendar, ads, and more. You can even use GoDaddy to register an LLC. Businesses can select from the AI-generated materials to establish their online presence. Highlights of GoDaddy Airo: Airo is one of the best free website builders to use, although you need to purchase a domain to generate the AI marketing materials. There are also paid upgrades available for premium email marketing and website features. GoDaddy claims Airo can save small businesses over $4,000 and 300 hours of work on average in 2024. Jimdo's AI-powered website builder, Dolphin, creates a personalized website draft based on your answers to a simple questionnaire about your site's purpose, features, and design. The process takes just minutes, generating modern designs optimized for desktop and mobile. While the AI does the heavy lifting, you can fine-tune your site's layout, branding, and content using Jimdo's beginner-friendly drag-and-drop editor. A handy addition is the free logo maker, letting you craft a logo within the platform if you don't already have one. Jimdo Dolphin's key characteristics: Jimdo's free plan is quite generous, allowing a basic 5-page website with 500MB storage and 2GB bandwidth. Paid plans start at an affordable $9/month. However, design customization options are somewhat limited compared to other builders. Framer, originally a high-fidelity design and prototyping platform, has evolved into a comprehensive website builder with an AI-powered design system. By providing a text prompt, users can generate responsive web pages in seconds, which can then be customized further. AI creates unique layout, copy, and styling combinations for each page. Framer offers diverse theme options to mix and match fonts and color palettes. Its advanced design features rival platforms like Webflow and Editor X, making it ideal for those seeking deep customization. Highlights of Framer AI's website builder: However, Framer has a steeper learning curve and higher pricing than many AI builders. You need some web design knowledge to fully leverage its potential. Plans start at $24/month for 3 websites and 10,000 CMS items. Squarespace, one of the best website builders, has launched Blueprint - a guided design system that combines multiple template elements to create a personalized starting point for your website. It works by asking you a series of questions about your site's name, purpose, and desired pages. Blueprint then generates your site foundation using your responses. It offers a 5-step process for real-time design selection, including layout, color palette, and font options. You can preview your site live as it's built and further customize it using Squarespace's intuitive editing tools. Key aspects of Squarespace Blueprint: Blueprint is included at no extra cost with Squarespace's plans, which start at $16/month. It's currently available in English only, with other languages planned for the future. Blueprint aims to make professional web design more accessible for businesses and individuals.

TechRadar

Wed, 4 Sept, 10:03 AM UTC

Yoast adds AI to its SEO plugin

Users can now optimize their pages for search engines with a click of a button. Yoast, a plug-in for one of the best website builders WordPress, has come up with a way to embed Artificial Intelligence (AI) into content creation with the goal of improving content whilst letting humans focus on the bigger picture. It's called Yoast AI Optimize, and it's a search engine optimization (SEO) tool powered by AI. All users have to do (after creating and submitting the content to the CMS), is click on the "sparkle" icon that was added to Yoast SEO. That will automatically improve the site's overall SEO performance, thanks to AI-powered suggestions, tailored to enhance the effectiveness of the content. The announcement from Yoast follows a trend, with some of the best AI website builders already offering similar AI-powered SEO tools to users. "By improving search rankings, SEO drives targeted traffic, boosts credibility and helps businesses market their products and services more effectively in an increasingly competitive digital landscape," Kimberley Cole, General Manager Europe at Newfold Digital, parent company of Yoast, said in a press release shared with TechRadar Pro recently. "With Yoast AI Optimize, users can save time and energy by tapping into SEO powered by AI and unlocking the full potential of their website, blog, online store and more." SEO is a pivotal part of any content creation plan or strategy. It involves tailoring content for search engines, to make sure that it is recognized as valuable and lists higher on results pages. SEO includes different things, from knowing the optimal article length, to titles and subtitles, optimizing images and multimedia, keywords, tags and other metadata, and more. Yoast is one of the most popular SEO plugins for WordPress out there. According to the company, there are more than 13 million active installations right now. Until today, Yoast's SEO plugin could analyze the content and give suggestions, but any changes that were required would need to be done manually, losing users precious time and money. Now, the entire process is apparently faster and more streamlined. Yoast AI Optimize is automatically available to all Yoast SEO Premium customers with the 23.2 version.

TechRadar

Thu, 5 Sept, 4:08 PM UTC

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