As the use of AI has become more commonplace, it no longer necessarily serves as a unique differentiator in and of itself. Instead, what truly matters for businesses in today's AI boom is how they integrate AI into their strategic framework.
As Ricky Ray Butler, founder and CEO of Revmatics.ai explains, businesses must look for ways to use AI to amplify their existing strengths and improve their core capabilities. With his organization's Revmatics CRO tool designed to turn data into action so brands can identify sustainable revenue growth opportunities online, Butler and his team aim to help organizations improve their operating capacity so that AI becomes a true common sense solution.
With Revmatics' distinct application of AI built on agentic architecture -- adaptive, automated models and AI agents designed to simplify processes, predict outcomes and drive measurable impact -- businesses will be better positioned to deliver the personalized online experiences that will drive conversions and revenue.
The challenges of today's marketing environment
As Butler is quick to note, today's digitally driven marketing environment is rife with challenges for marketers. "As content has become more decentralized, it has become harder than ever for marketers to make use of their data. They have more data than ever, but when it is split across social platforms, campaign data, historical data, retailer data and other sources, it becomes much harder to break down those silos and truly understand their target audience. In fact, 87% of marketers say data is their company's most underutilized asset."
Siloed data isn't the only challenge marketers face. Butler also cites the finding that 49.6% of internet traffic now comes from bots, as well as the proliferation of ad blockers, as key challenges that are making it even harder for brands to find and connect with their audiences online.
A website that can deliver a personalized experience to the target audience based on key data points is more vital than ever in delivering a meaningful return on investment, and Revmatics is poised to help businesses achieve exactly that.
A "common sense" application for optimizing interactions
To address these key marketing concerns, Butler and the Revmatics team have developed what he describes as a "common sense" solution through the Revmatics CRO tool, which is designed to leverage existing data to find community context and create community-based conversion funnels online for optimizing digital interactions.
"We can't afford to let data get lost in the shuffle. Instead, by using that data to gain meaningful insights into your target audience, we can use AI to adapt your website in real time to better relate to the interests and needs of each visitor. The AI writes conversion funnels based on existing website content and any custom variables or data that the site owner provides," Butler explains.
"Each of these funnels offers an adaptation of the site or landing page based on conditional targeting and matching factors, such as the referrer, browser, device being used, geographic location, time of day and so on. AI taps into the data to then deliver a personalized experience to each site visitor in real time, ensuring that the content and its presentation will be the right match for them. This approach also allows us to activate communities at scale by intelligently connecting personalized conversion funnels with other platforms."
In an era when personalized calls to action convert 202% better than a standard call to action, it's clear that a more dynamic approach to landing pages can have a significant impact on clickthrough rates, conversions and ROI. If such outcomes can be achieved simply through personalizing the call to action, it stands to reason that applying a more robust level of personalization to the entire page through AI could have an even greater impact.
Rapid iteration and testing
As Butler notes, the use of AI allows businesses to scale the personalization of audience conversion funnels well beyond what could have been accomplished in the past.
"For example, it used to be that if you wanted to create multiple landing pages, you would need to hire copywriters and web designers and developers to build new pages based on your original content. Now, our AI tool can develop these new conversion funnels almost instantly based on your existing site and data. Better yet, instead of needing to set up multiple pages, the AI transforms your website in real time based on what will work best for a particular visitor. This rapid iteration and implementation allows you to get instant results. It also makes it much easier to test variants of the funnel to make it more effective over time."
The rapid iteration and testing enabled by the AI allows web owners to quickly get a better understanding of which conversion funnel elements are the most appealing to different audiences. The subsequent rapid implementation of targeted adjustments can become a real competitive advantage as website owners continually optimize their conversion funnels to increase revenue.
A smarter way to appeal to online audiences
Butler hopes that Revmatics can become a viable solution that helps brands do a better job of reaching and appealing to their unique audiences so they can become more profitable through their online presence.
"Fine-tuning your conversion funnels can be a time-consuming process, but with AI, we now have the ability to leverage the data we already have to personalize our online interactions more effectively than ever. Even the smallest adjustments can have a notable impact on how your audiences respond, and with AI, we can iterate and test these outcomes faster and more efficiently. And as this happens, you'll be able to achieve the results you want for your business and find clarity in your results."
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