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Conversational user surveys powered by AI. Automatically ask deep follow-up questions based on user's feedback. Stop settling for shallow insights, sign up for free.

How RhetorAI can help you:

Automatically conducts in-depth customer interviews using AI.
Generates valuable insights from customer feedback effortlessly.
Offers multilingual support to cater to global audiences.
Provides flexibility in conversation lengths to match user preferences.
Allows for easy website integration for seamless user experience.
Sends instant email notifications for new user responses.

Why choose RhetorAI: Key features

24/7 AI-powered product researcher at your service.
Multilingual capabilities for diverse user engagement.
Customizable AI to suit your brand's voice.
Efficient insights generation for informed decision-making.
Email alerts to keep you updated on customer feedback.

Who should choose RhetorAI:

Startups and small businesses seeking to understand their customers better.
Research teams looking for in-depth user feedback.
Product managers aiming for enhanced product development.
Marketers interested in genuine customer insights for strategy refinement.

About RhetorAI

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https://www.rhetorai.com

Release Date

March 2024

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Polling giant Morning Consult is using AI to help dig through survey data

Consumer intelligence company Morning Consult has publicly launched a new AI platform that can almost instantly provide detailed insights into its survey data in response to questions posed in plain language. Morning Consult conducts roughly 30,000 interviews daily across dozens of countries, enabling clients to access in-depth information about consumer sentiment toward brands, public figures, political trends, spending behaviors, and other factors critical to their businesses. Historically, extracting and analyzing that data required time and expertise in data analytics and visualization -- a challenge for business leaders needing quick answers. "The feedback I kept hearing from C-suite executives was: I don't want to wait to send this email off and find out the answer after I had to make the decision," says Morning Consult CEO Michael Ramlet. "I need the data right now, and I need to be able to ask it questions." With the new platform MorningConsult.AI, business leaders and other users can ask questions such as how a brand is performing in a specific country or how its key metrics compare with competitors over the past year. The AI typically generates answers within seconds, complete with data visualizations. Users can drill down further, filtering results by age, race, or other demographics.

Fast Company

Wed, 14 May, 10:13 AM UTC

AI Can Give You New Insights About Your Customers for Cheap. Here's How to Make It Work for You.

Marketing surveys and focus groups are a notorious grind. You've got to find people (and lots of them) in various demographics, persuade them to participate, and pray for insights. Researchers at Columbia, Berkeley, and Alberta universities wondered: Could generative AI replace this process, helping you to understand your customer without ever interviewing a single person? Because ChatGPT is trained on the internet, its default is to represent the population at large: old, young, different incomes, etc. So to get the AI to answer like all those people, they gave it this prompt: "The most sporty car brand is..." Next, the researchers asked hundreds of actual humans to finish the same sentence. In another part of the study, they categorized hundreds of humans by age, gender, and income, and asked them what their favorite car brand is. Then they asked ChatGPT to think like those humans, and answer the same question. For example, a low-income, 30-year-old woman shared her favorite car brand. Then the researchers gave ChatGPT a prompt like "A young woman and poor female's favorite car brand is..." The AI pretty much nailed it: The human and ChatGPT answers were the same more than 75% of the time. The researchers went on to compare the answers to car trade-in data -- and found that they, too, matched up to 75% of the time. Related: Will Artificial Intelligence Replace Human Interaction? 4 Ways AI is Impacting and Empowering Customer Experience The results are impressive, though narrow. This test assessed how different demographics view an established product category -- but that's a far cry from, say, how consumers might see a completely new product idea, or what your customers might feel about your product. Experiment! To get AI to respond like your target consumer, start by feeding a tool like ChatGPT all the information you know about a customer segment -- demographics, typical social media posts, any messages they've sent your company, and so on. Then you can grill the AI doppelganger all you want about their goals, wants, and needs. You can also try more specialized tools, like Crowdwave.ai, which were custom-built for this kind of research. AI-driven consumer research can be especially helpful for hard-to-reach consumers, says Stefano Puntoni, codirector of AI at Wharton and a professor of marketing. For example, imagine you've got a software platform that's built for procurement directors at big companies. "These people are busy and get hassled all the time -- and you can't just ask any random person on the street," Puntoni says. "But you can probably create a synthetic profile that's a pretty good surrogate." Puntoni says there are many limitations to AI-driven consumer research, though -- for example, in trying to optimize pricing. "We're still figuring out what this is good for and tweaking things," he says. "But certainly today, if you're an entrepreneur trying to understand a particular target market, creating those synthetic profiles and then interviewing them to gain knowledge about these people is already quite valuable."

Entrepreneur

Wed, 14 May, 4:49 PM UTC

Council Post: The Evolving Role Of Technology In Market Research

Recent advancements in generative AI and machine learning are changing the ways data analytics and market research are conducted. Practitioners and consumers of market insights can leverage new algorithms to develop deeper insights faster than ever. But these technologies are not immediate problem-solvers. Firms must understand the best marketing applications of generative AI to harness their full potential -- responsibly freeing practitioners from repetitive tasks and enabling them to focus on higher level tasks. How is AI affecting market research? Traditional analytics has historically been used to perform statistical analysis on large collections of data. While helpful, it is primarily retrospective in nature. These data points -- which rely on static models -- lack the capability to generate new insights or help predict future changes. In a dynamic economy, focusing on past performance may be a disadvantage. Generative AI models such as ChatGPT are trained on massive databases of information but those databases are not infinite, so chat models aren't always responsive to the context you want them to work in. This leads to "hallucinations," which produce errors. The best way to secure the benefits of AI while eliminating risks is to work with experts who maintain your system. Humans are still best at identifying bias, ethics and privacy issues. For teams that put too much trust in tools built on external data, their successes are at constant risk of mistakes due to lack of human oversight. Instead of trusting their sensitive data to public databases, many teams opt to build their own AI for research purposes. An internal chatbot can be specifically trained on your data, eliminating bias and most hallucinations from the system. Plus, training on internal data enables you to ask questions like, "What was the competition like between these two major soda brands between 1990 and 1995, and which marketing campaigns affected the results the most?" These types of questions provide powerful insights that could not be derived from a public AI. Most businesses know they want to invest in AI for some of their data analysis. A more productive question is whether they want to build their own product or partner with an AI company. To understand the best decision for your firm, consider how these traditional challenges in market research will change with new technology developments. One of the most important tasks in market research is data cleaning. As analysts, we must ensure our data is based on valid responses. This has always been the case with data analytics -- you get out what you put in -- but is even more critical in the age of artificial intelligence. If your firm creates and interprets data from a large number of surveys, you already know this is an arduous task when performed manually. As a result, many firms are tempted to outsource all of their data cleaning to an AI solution. While this is a great application of AI, excessive trust in algorithms risks missing mistakes in data which can result in exponentially worse errors. Many firms prefer working with companies that emphasize high quality data collection to mitigate this risk. They seek partnerships with companies that specialize in using AI to identify large blocks of text for efficient human screening. This saves a lot of time in the process of data cleaning while upholding the importance of human insights. An ideal partner will have a deep understanding of how generative models should (and should not) be used for data cleaning. If you are approaching the development of your own AI product, this should be considered with your internal team. Do you have the capacity to maintain a significant level of focus on data cleaning? If not, a partnership with the right firm may be in your best interest. Survey insights have traditionally been limited by quantitative analysis. For example, in a standard survey for a banking service, you may ask participants to rate the service on a scale of one through 10. But what do these data points tell you about your business? More often than not, firms must arrange follow-up qualitative interviews. This deeper dive with respondents yields meaningful insights at a steep cost, both of time and money. Instead, with a properly trained AI model, you can design your survey to include interactive elements that prompt qualitative responses. For example, if a respondent gives a score of 90%, which we know falls at the high end of the Net Promoter Score, a properly trained chat feature can ask a follow-up question and probe further if needed, diving deeper into what an individual customer likes and dislikes about your service. You may find that loyal customers have problems with your company, allowing you to revisit your strategy in a more proactive manner. To set this up properly, you need to either partner with a company who has expertise in training AI models or have the capability to hire experts for your team as required. Data cleaning is even more important when using surveys with qualitative elements. This further emphasizes the importance of your dedication to maintaining data quality. If you plan to include qualitative chat elements in your otherwise quantitative survey, it is important to work with experts that understand how to use machine learning with very large data sets. This skillset extends far beyond expertise in chatbot functionality. If you want AI to perform both data cleaning and qualitative functionality in your customer surveys, you may want to partner with a market research company with expertise in artificial intelligence. The specialized knowledge required is often too much for an internal team to assume. Plus, working with a trusted provider helps mitigate risks -- and liabilities -- of working with these new and powerful technologies. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Forbes

Wed, 17 Jul, 8:02 PM UTC

Get an All-in-One AI Tool to Streamline Everything for $40

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For entrepreneurs and business leaders, efficiency and innovation are key to staying ahead. This is why so many companies rely on artificial intelligence (AI) to help streamline workflow and create more efficient processes. According to a survey in Forbes, almost all (97 percent) business owners believed ChatGPT would help their business. To that end, simplifying AI support can be even more helpful, which is why the all-in-one AI tool 1minAI is making some waves. 1minAI is designed to cater to a wide array of professional needs. With 1minAI, you can chat with multiple AI assistants to get instant answers or advice, create stunning images, write compelling blog posts, and even optimize your website for better performance. The platform's versatility means you can streamline your workflow and tackle multiple projects without needing separate tools -- you'll have one hub to create custom content quickly, from internal communications to customer-facing designs. Designed with a user-friendly interface, you can access a wealth of AI-driven capabilities in just one minute, making it perfect for quick tasks and in-depth projects alike. Create and edit your images and prompt AI to generate accompanying copy to go along with it. For content creators, 1minAI simplifies the process of generating high-quality articles, social media posts, and marketing copy. The AI can provide ideas, draft outlines, and even polish final drafts, saving you time and enhancing your creative output. Many small-business owners and digital marketers will find 1minAI's optimization tools invaluable. From SEO recommendations to website performance analysis, the platform helps you fine-tune your online presence and reach your business's full potential. Plus, the platform is continually evolving, with weekly updates delivered through the 1minAI Newsletter and Public Roadmap. This ensures you always have access to the latest advancements in AI technology. Don't fuss around with multiple apps and subscriptions to support your business. Get lifetime access to this centralized AI tool to make things easier on yourself.

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This guide by Dr Alex Young provides more insight into 10 AI roleplay tools, carefully examining their features, customization options, and practical use cases, empowering you to select the most suitable tool for your specific needs. Whether it be for your next business interview or simply learning a new language with everyday conversation. Shiken AI distinguishes itself by offering highly customizable roleplays and language learning scenarios. With this powerful tool, you can: Shiken AI proves to be an exceptional educational tool, empowering learners to focus on targeted language development and practical application. Character.AI presents a vibrant platform brimming with community-created AI avatars, designed to provide endless hours of entertainment. With its generous free tier, you can: Whether you seek to craft original characters or embark on adventures with pre-existing ones, Character.AI delivers a truly immersive and entertaining journey. Virti emerges as a frontrunner in soft skills training, making it an invaluable resource for large organizations. Its key strengths include: With Virti, organizations can provide their workforce with comprehensive and impactful soft skills training across various platforms. ChatGPT showcases its versatility through its ability to generate diverse roleplay scenarios and support custom prompts. This platform offers: Whether you seek to engage in impromptu chats or craft intricate roleplay narratives, ChatGPT provides a comprehensive and adaptable solution. Praktika prioritizes language learning, leveraging CGI avatars to create immersive and engaging scenarios. Its key features include: With Praktika, language learners can refine their skills through targeted practice and valuable feedback, ensuring steady progress and increased confidence. Risu AI simplifies character creation through its intuitive conversational interface. 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Anima focuses on relationship practice, offering a mobile-friendly solution available on both Android and iOS. This tool provides: Whether you seek to improve your communication skills or navigate complex relationship dynamics, Anima offers a convenient and effective platform for growth and development. AI-powered roleplay tools have transformed the way we approach learning, training, and entertainment. With a wide array of applications spanning language learning, job interview practice, soft skills development, and immersive gaming, these tools offer unparalleled opportunities for growth and engagement. Each of the top 10 AI roleplay tools reviewed in this guide brings its own unique set of features and customization options, ensuring that there is a perfect fit for every user's specific needs and preferences. 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