'The future of SEO won't be dominated by the biggest teams but by those who adapt quickly to AI-driven capabilities.'
In the vast digital landscape, where over 1.1 billion websites compete for attention, ensuring your website ranks at the top is a huge ask. Traditionally, businesses have relied on large marketing teams, comprising content writers, link builders, SEO specialists, and project managers, to optimise their websites effectively.
But what if artificial intelligence could do it all with just one person?
Marketing expert Ryan Stewart believes AI is redefining the way search engine optimisation is executed. In a recent LinkedIn post, Stewart shared how he has been running full-scale SEO campaigns single-handedly -- competing, and even outperforming agencies ten times his.
Stewart attributed his success to a streamlined AI-powered process that enables him to create high-ranking content in hours instead of days, build quality backlinks in under 10 minutes each, handle all technical optimisations efficiently, and scale results without expanding his team.
He further emphasised that the future of SEO won't be dominated by the biggest teams but by those who adapt quickly to AI-driven capabilities.
SEO isn't the only area being transformed by AI. To help small businesses leverage AI for web development, GoDaddy has launched GoDaddy Airo, an AI-powered website builder designed to simplify the web creation process. Whether you're an experienced designer or a complete beginner, Airo enables users to create professional websites effortlessly.
In web design, AI automates and enhances the development process, ensuring intuitive, user-friendly, and aesthetically appealing websites. It speeds up website creation, reducing the time required for coding and design adjustments.
AI ensures uniformity across web pages, enhancing overall aesthetics and delivering a cohesive look and feel. Additionally, it improves website accessibility through features like automated alt text and text-to-speech, making online content more inclusive for users with disabilities.
By automating repetitive tasks, AI allows designers and business owners to focus more on creativity and strategy.
Creating interesting content is important for SEO, and AI tools are stepping in to streamline this process. GoDaddy Airo's AI engine can generate website content and product descriptions based on user input, with the option to refine and regenerate text until it meets expectations.
Other AI-powered content creation tools, such as Copymatic, ChatGPT, Gemini, and Grammarly, help produce engaging, high-quality copy for blog posts, landing pages, and digital ads in seconds.
While AI-driven tools enhance efficiency, they don't necessarily simplify the overall running of a business. Neil Patel, the co-founder at Neil Patel Digital, agrees. He noted that, similar to how the cloud revolutionised business operations, AI lowers the barriers to entry for startups, making it easier and cheaper for new companies to develop products and services.
However, this leads to increased competition. With more startups and businesses entering the market, companies must invest more in marketing and sales to stand out and attract customers.
David Spitz, the founder of BenchSights, provided data showing a dramatic rise in marketing and sales expenses for SaaS companies over the past eight quarters. The figures (150%, 167%, 179%, etc.) demonstrate the growing cost of generating revenue, with companies spending $2.64 for every $1 of revenue.
Additionally, these companies take an average of 2.64 years to recoup their marketing and sales expenditures, which does not even account for profitability. This underscores the increasing significance and cost of marketing efforts.
Patel also highlighted a survey of 113 later-stage startups, which revealed that they spend an average of 27.59% of their raised funds on marketing. This illustrates the substantial investment required in this area.
Meanwhile, data suggests that the entire process from writing to publication of an average marketing content can be completed in as little as 16 minutes with AI, compared to an average of 69 minutes for humans. Despite this efficiency, the question of trust remains significant.
According to the Hootsuite Social Media Consumer 2024 Survey, 62% of consumers are less likely to engage with or trust content if they know it is AI-generated content. This, in turn, affects the traffic or engagement for the content.
