Google heard the tired, exhausted groans of people waiting in long, seemingly never-ending lines in front of the trial rooms in clothing outlets. Google heard and understood the assignment, for the newly unveiled AI mode enhances every part of the shopping experience. From finding inspiration to buying at the right moment, plus the virtual try-on tool now works with the user's own pictures, allowing users to visualize how an outfit would look on them prior to making the purchase.
The AI mode offers shoppers a virtual dressing room combined with an intuitive, agent-assisted checkout experience, making it easier to purchase the right item at the right time and price. Beyond enhancing the overall shopping experience, AI mode also refines search results based on users' style, color, and pattern preferences, eliminating the need to repeatedly enter the same criteria.
Bringing together Gemini capabilities with the shopping graph, AI mode can help the user browse for inspiration, think through considerations, and narrow down products. For instance, upon feeding the AI mode with a prompt such as "I am looking for a cute travel bag," it shall present to you a large variety of bags "considered" cute on the internet in a way that is browsable and personalized to the user's taste.
If the question is to be a bit more particular, "I am looking for a bag suitable for Portland, Oregon, in May," the system will begin a query fan-out, thereby running multiple searches to figure out the optimum answer to the question, further making personalized suggestions.
AI mode shall also simplify the purchasing process amidst the other features by means of the "Agentic Checkout." The Agentic Checkout enables the users to track the price of their desired products, deduce their preferred size, and, most importantly in this case, the budget, and receive notifications when the prices drop. Once confirmed by the user, Google shall add the item to the user's cart on the seller's site and complete the purchasing process for the user via Google Pay.
With these AI-powered advancements, Google positions itself on the pedestal of transformation, where it reshapes the online shopping experience as a whole. By offering customized suggestions, virtual, near-to-natural try-ons, and an assisted checkout process, Google aims to address the evolving needs of modern customers by merging the gap between online shopping and in-store shopping.
