Quick Links Use Across Devices and Platforms Animation and Video Integration Tools for Eye-Catching Text Built-In Content Calendar and Scheduler Use Other Adobe Tools With Express Best Accessible AI Image Generator Trending Templates and Design Elements Resize for All Uses and Platforms
Not everyone has the time (or patience) to master Photoshop. With an abundance of tools available for digital creators, Adobe Express is the ultimate all-encompassing creation tool for all -- and it's not going anywhere.
1 Use Across Devices and Platforms
Many creative tools are limited when it comes to accessing the full program across different devices. That's not the case with Adobe Express -- the tool is the same across both browser and mobile, with similar interfaces where it counts for easier navigation.
You can use Adobe Express from all browsers on desktop -- with the benefit of accessing Express Add-Ons on the browser version -- and it's available for mobile apps across every major device platform: iPhone, iPad, Android, and Windows tablets.
Not only can you access Express through all these platforms, but your account is interconnected, so you can always stay on track with your files and tasks. If you need to switch between mobile and desktop, you can update your projects without delay. This makes it easier to manage social media projects.
2 Animation and Video Integration
Adobe Express is a great app for video creation and editing in your content creation workflow. It has the benefit of all Express's other tools, as well as some video editing features, to save you going back and forth between different editing apps.
You can lightly edit video footage using the timeline powered by Adobe Premiere. Although it doesn't have complex video-editing tools, integrating video into your Express projects is a seamless experience.
With layer timing in the timeline, you can add elements to audio beats. Editing the footage speed, as well as applying effects like opacity, blend modes, flipping, and other Express effects, makes the tool worthwhile.
Express features an animation panel for basic in-and-out or looped animated elements. There's also an AI-powered Animate All feature that takes the hard work away from you and applies smart animations based on your project's content. These can then be further edited for the best results.
3 Tools for Eye-Catching Text
The text tools in Adobe Express are some of my favorite creative text tools. You have access to Adobe Font libraries when creating in Adobe Express, and the incredibly fun AI Text Effects generator lives in Adobe Express.
You'll also find more basic text tools that can be used traditionally for solid design results. There are drop-downs for typeface, font style, and size, along with options for stylizing highlighted text, alignments, and spacing features, including advanced settings like kerning, leading, and tracking.
The Text tool also offers premade text layouts, which can all be edited to suit your design. This feature is one of my favorite Express features; it saves me a lot of time when I'm trying to create an eye-catching text-based design. It's a great option for anyone with a little design background, as the text layouts are premade to look good, so you don't have to worry about the design aspect.
For any text you add to your Express project, you can also apply further effects such as shadows, shapes, animation, opacity, reflecting the text, or borders.
4 Built-In Content Calendar and Scheduler
Adobe Express' calendar gives you another reason to use it for social media. Not only can you design most of your digital marketing or creations directly on Express, but you can also use the tool to remove the burden of posting your creations.
Once your design is ready to be shared, you can schedule it or publish directly from Express. You'll have to connect your social media accounts to your Adobe Express account beforehand.
Adobe Express also offers a scheduling tool that features an AI-based post suggester to save you mind-mapping all upcoming post types for your content strategy.
These tools require a business account for any Meta -- Instagram or Facebook -- social pages and cannot be used solely for personal pages. You can also connect LinkedIn, X, Pinterest, and TikTok accounts with up to 3 accounts per social media type.
5 Use Other Adobe Tools With Express
As Express is part of the Adobe ecosystem, you benefit from cross-tool access. Many features in Adobe Express are powered by other Adobe products, such as the video editor being powered by Premiere, and the AI features being powered by Adobe Firefly. You can use these features in Adobe Express, regardless of if you have a Creative Cloud subscription.
However, if you do have a Creative Cloud subscription, you can get even more from Adobe Express. Many Adobe tools can integrate easily into Express to get the true benefits of Adobe's ecosystem. Your Creative Cloud files sync and appear in the Your Stuff tab on Express. Assets are easy to import from Adobe Illustrator or elsewhere to boost your Express projects.
6 Best Accessible AI Image Generator
Adobe's AI Firefly model is one of the best AI image generators around. It's built directly into Adobe Express and used in many Express features such as Generative Image, Remove Object, Insert Object, Generate Template, and Generate Text Effects tools.
Adobe Firefly's AI model is the first commercially safe AI generator, and it is easily accessible through Adobe Express. It generates high quality and accurate images that cater well to your text prompt.
7 Trending Templates and Design Elements
Similarly to Canva, Adobe Express has a huge library of trending templates for many social media platforms. It's easy to find the correct sizes for Instagram, Facebook, or TikTok without remembering the dimensions.
Once you've chosen your template -- or created one from scratch -- you'll also benefit from the thousands of design elements and stock assets available on Express. Of course, you can easily import your own images, videos, vectors, or other assets, but having a ready-to-access library of commercially available design elements is a fantastic option.
Adobe Stock supplies video and image stock. Adobe Express Premium users have access to more stock assets, but many are available for free users. Adobe Stock supplies high-quality and new assets for the best results.
Design elements available include template designs, brushes, elements, frames, illustrations, backgrounds or overlays, textures, and grouped graphic layouts -- which can be edited. These are all high quality and well-made for use in your designs.
8 Resize for All Uses and Platforms
When creating content for social media, it can be frustrating to redesign for all the different dimensions and use cases. Adobe Express Premium offers a handy Resize tool. Using only a click, you can decide which other platforms or custom sizes to resize your design to, with the option of replacing or duplicating it.
While this tool doesn't reorganize your design elements to fit the resized layout, it does use AI to expand your background to fit the new size. This saves you half a job, at least. That way, it's much easier to simply resize your text or images and move other elements to fit the new space.
You can then easily add your resized designs to the scheduling tool for a built-in social media strategy that keeps everything in Adobe Express from start to finish.
Download: Adobe Express for iOS | Android (Free, in-app purchases available)
With more people creating digital content than ever, an all-in-one tool saves time and hassle. Adobe Express lets you design anywhere -- on the go or from your computer -- while staying easy to learn and constantly evolving with new powerful features.
