Patent-Pending Workflow Orchestrator Reduces Customer Churn by 35% in Beta, Unifies Text, Voice, Vision AI & Automated Content Creation
Purpleant Technologies Pvt. Ltd., a pioneer in AI-driven customer experience innovation, today announced the global launch of BotWot iCX, a breakthrough platform uniting multimodal AI agents, intelligent content generation, and decision automation. Built on the company's patent-applied Intelligent Automated Workflow Orchestrator, BotWot iCX empowers enterprises to unify marketing, service, and retention strategies by analyzing sentiment, emotion, intent, and historical behavior, while generating dynamic video, image, and PDF content to drive engagement.
The platform expands on Purpleant's inaugural product, BotWot (launched August 2023), which serves 100+ global enterprises. BotWot iCX introduces three patent-pending advancements, including its core orchestrator technology:
Intelligent Automated Workflow Orchestratorâ„¢: Patent-pending decision engine processes real-time data (sentiment, purchase history, intent) to automate cross-channel workflows, reducing operational costs by 40% and boosting campaign ROI by 3x in beta tests. OmniGenâ„¢ Content Studio: AI generates personalized videos, images, and PDFs (e.g., product demos, invoices) tailored to customer behavior, slashing content creation time by 70%. VisionVoice AI Agents: Multimodal agents analyze visual cues (e.g., product images), voice tone, and text to resolve queries 50% faster across platforms like WhatsApp, email, and SMS.
AI Agents & Content Generation Redefine Customer Engagement
McKinsey's "The State of Customer Care in 2023" underscores fragmented customer data as a critical pain point, with businesses demanding integrated tools to unify insights and content. BotWot iCX bridges this gap with:
Multimodal AI Interaction: Deploy vision, voice, and text agents to guide customers from discovery to purchase using dynamic media. Sentient Automation: Adjust campaigns in real time based on emotion detection (e.g., trigger discounts for frustrated users). Smart Content Engine: Auto-generate videos summarizing customer journeys or PDF reports for at-risk accounts. Real-Time Decision Orchestration: Leverage the patent-pending Workflow Orchestrator to prioritize actions -- like routing high-intent users to sales teams -- using sentiment, purchase history, and behavioral signals. Cross-Channel Personalization: Deliver AI-generated video demos, PDF guides, or image-based offers tailored to individual behavior across WhatsApp, email, and SMS -- boosting engagement by 40% in pilot programs.
Executive Insights
Nitya Prakhar, CEO: "Traditional CRMs are static. BotWot iCX is a living system. For a beauty brand, our AI generated tutorial videos for customers who hesitated at checkout, increasing conversions by 27%. This is the future of AI-driven engagement."
Namita Sharma, COO: "Our orchestrator learns continuously. An eCommerce client used voice AI agents to analyze customer calls, identifying 'annoyance' patterns. We auto-updated their IVR, reducing call drops by 35%."
Mohanraj Tamilarasu, CTO: "While competitors rely on single-mode AI, we fuse vision, voice, and NLP to solve real-world problems. A fertilizer distributor is beta-testing VisionVoice AI, enabling farmers to submit crop photos via WhatsApp. Our AI analyzes images, diagnoses soil or pest issues instantly, and recommends tailored fertilizers -- boosting the distributor's sales by 20% in just two months."
Key Industries & Use Cases E-commerce: Auto-generated video product bundles and WhatsApp-native checkout workflows increase average order value by 25%. Banking: Orchestrator detects frustration in support chats, triggering PDF guides and agent handoffs, improving NPS by 18%. Farming: VisionVoice AI analyzes crop photos submitted via WhatsApp, detecting diseases and recommending treatments, reducing diagnosis time from 72 hours to 5 minutes and boosting crop yield by 30%.
Availability & Pricing
BotWot iCX is available globally starting March 1, 2024. Pricing scales based on usage, with a free tier for everyone. Request a demo at hello.botwot.io
Media Assets
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About Purpleant Technologies
Gurgaon-based Purpleant Technologies (Founded 2022) specializes in AI-powered customer engagement tools. Co-founded by Nitya Prakhar , Namita Sharma , and Mohanraj Tamilarasu
, the team brings deep expertise in enterprise solutions, with prior leadership roles at American Express, HDFC Bank , and Jumia. Learn more: hello.botwot.io