Consumers demand clear, scientifically backed information and convenient ways to access solutions. AI meets these needs by providing immediate, data-driven recommendations that anyone can access through a smartphone or computer.There is a growing desire for authentic guidance on ayurveda, says Varun Jairath, CEO & Co - Founder, Purely Yours & Herby Angel. While Purely Yours caters to adults, Herby Angels focuses on the wellbeing of babies and children. Jairath has taken it a step further by marrying the principles of ancient ayurvedic wisdom with new-age technology like AI. The result, Jairath says, is the potential for Ayurveda to thrive on personalisation. In a chat with ET Digital, Jairath talks about the idea behind the brands, the opportunities of using technology to traditional methods and the challenges associated with it. Edited excerpts.
Economic Times (ET): What do Purely Yours and Herby Angel provide, and what was the idea behind it?
Varun Jairath (VJ): Both Purely Yours and Herby Angel tap into the profound wisdom of Ayurveda but address two distinct life stages and needs. Purely Yours caters to adults seeking holistic wellness solutions, offering herbal formulations, teas, and supplements that help tackle various health concerns through a root-cause approach. Herby Angel, on the other hand, focuses on the wellbeing of babies and children, creating natural personal care and nutritional products made exclusively with organic, plant-based ingredients.
The idea behind these brands arose from a clear gap in the market. We saw a growing desire for authentic Ayurvedic guidance -- something that's not just about superficial relief but addresses the deeper causes of health issues. While Purely Yours empowers adults with easy access to ancient remedies, Herby Angel ensures that even the youngest members of the family benefit from Ayurvedic principles through completely chemical-free, safe, and gentle products. Our mission is to make Ayurveda part of everyday life, whether you're an adult looking to boost your energy levels or a parent searching for the best care for your child.
ET: What is the innovation behind Purely Yours' AI tool and its impact on consumer health choices?
VJ: At the heart of Purely Yours is Ayush AI, our virtual Ayurveda assistant that blends centuries of healing wisdom with modern technology. This tool is powered by a vast database of over 15,000 documented consultations and classical Ayurvedic texts, allowing it to generate personalized recommendations based on an individual's symptoms, lifestyle, and wellness goals.
What makes Ayush AI truly innovative is how it evolves with every new interaction. Each conversation feeds back into the system, further refining its accuracy and ensuring users receive guidance that's both time-tested and continuously updated. This creates a more informed experience for consumers: rather than relying on guesswork or one-size-fits-all remedies, they gain tailored advice that addresses root-cause issues. As a result, people feel more confident about choosing Ayurvedic solutions that align with their unique health requirements.
ET: For a consumer, what difference will the AI model make to their buying decision and procedure?
VJ: Many consumers find the world of Ayurveda intriguing yet overwhelming. There are countless herbal products on the market, and it's often unclear which ones are truly effective or appropriate for their particular situation. Ayush AI simplifies this process. By asking about symptoms, lifestyle factors, and health histories, the tool curates a short list of highly relevant suggestions.
This level of personalization does more than just direct someone to "the right product." It also educates them on Ayurvedic principles, helping them understand why certain herbs or formulations might work best for their constitution. Ultimately, this leads to more informed choices and greater overall satisfaction. People feel empowered because they're no longer just picking a product off the shelf; they're receiving guidance rooted in ancient knowledge and validated by modern data.
ET: What were the challenges in integrating technology with traditional wellness models? How do you ensure it isn't just about AI as a buzzword?
VJ: Ayurveda is incredibly nuanced. It looks at a person's Prakriti (body constitution), underlying imbalances, and even subtle lifestyle factors like sleep patterns and emotional wellbeing. Translating these complexities into algorithms was one of the major hurdles we faced. We needed to ensure that Ayush AI captured the essence of true Ayurvedic diagnostics, not just a superficial checklist.
To keep it authentic and beneficial, we rely on continuous input from seasoned Ayurvedic doctors who review the AI's recommendations and refine them as needed. This ensures Ayush AI is grounded in traditional practice rather than driven by hype. We've seen concrete results -- people successfully addressing issues like chronic indigestion or stress-related fatigue -- so the benefits are tangible. It's not AI for AI's sake; it's AI as a powerful tool to make Ayurveda more accessible and impactful.
ET: Can the application of technology and AI in healthcare and wellness address the supply-and-demand challenges of the healthcare workforce?
VJ: Definitely. Although Ayurveda has been growing in popularity, there aren't enough practitioners to meet the rising demand worldwide. This gap is especially evident in places where Ayurveda is still gaining a foothold. By providing preliminary assessments and basic recommendations, AI solutions can handle many routine queries.
This doesn't replace human expertise, but it does streamline the process so that Ayurvedic doctors can focus on complex cases. In other words, AI can expand the reach of each practitioner, allowing them to serve more patients effectively. And while we currently apply Ayush AI specifically to the Purely Yours line, we're exploring ways to adapt this virtual assistant model to other aspects of our business, including Herby Angel's child-centric offerings, so more families can benefit without overburdening the limited number of Ayurvedic professionals available.
ET: How can AI transform traditional wellness models?
VJ: Traditional wellness models like Ayurveda thrive on personalization. AI takes that personalization to a new level by analyzing massive amounts of data -- from individual health profiles to large-scale trends -- in a way no single human practitioner could manage alone. As it gathers input from diverse users, AI can detect patterns and correlations that highlight new avenues for preventive care or targeted interventions.
In the long run, AI also has the potential to integrate seamlessly with tools like wearable devices, meaning an individual's sleep quality or stress levels could factor into real-time Ayurvedic recommendations. Rather than diluting the personal touch of Ayurveda, this technology can make it more precise, ensuring people receive well-rounded, dynamic advice tailored to their evolving needs.
ET: What is the market for traditional wellness models in India, and how can AI enhance this and make the market more acceptable and accessible?
VJ: India is inherently receptive to Ayurveda, but the market is evolving. Consumers now demand clear, scientifically backed information and convenient ways to access solutions. AI meets these needs by providing immediate, data-driven recommendations that anyone can access through a smartphone or computer.
This transparency and convenience not only help traditional Ayurvedic methods stand out in a crowded wellness arena, but they also foster greater acceptance among those who might have been on the fence. For families concerned about chemical exposure in everyday products, for instance, having an AI assistant explain the benefits of Herby Angel's organic formulas can quickly build trust. Essentially, AI demystifies Ayurveda by breaking it down into actionable steps, which makes the market more approachable to a broader audience.
ET: What are the future trends in AI-driven healthcare and Ayurvedic wellness?
VJ: We're heading toward a future where AI is predictive, not just reactive. Imagine an algorithm monitoring lifestyle input -- sleep patterns, eating habits, stress markers -- and prompting adjustments before imbalances turn into chronic problems. This proactive approach fits seamlessly with Ayurveda's emphasis on prevention.
Over the next few years, we expect deeper integration with telehealth and remote monitoring, allowing practitioners and AI to work hand in hand. Patients could receive detailed progress reports, while doctors gain robust data insights to refine treatment further. As for our brands, while Ayush AI is currently specialized for Purely Yours' adult offerings, we anticipate carefully adapting these capabilities for Herby Angel's unique child-focused solutions as well, so that every family member -- from the youngest to the oldest -- can experience the transformative power of Ayurveda aided by smart, intuitive technology.
![[Galaxy Unpacked 2025] Galaxy Tech Forum â‘¡ Health AI:](/_next/image/?url=https%3A%2F%2Fimg.global.news.samsung.com%2Fin%2Fwp-content%2Fuploads%2F2025%2F01%2FForum-2-Story-feature-.jpg&w=3840&q=20){kind=small}
