Activision Reportedly Uses AI to Generate Call of Duty: Modern Warfare 3 Cosmetic, Sparking Industry Concerns

Curated by THEOUTPOST

On Wed, 24 Jul, 4:03 PM UTC

4 Sources

Share

Activision has allegedly sold an AI-generated cosmetic item in Call of Duty: Modern Warfare 3, raising questions about the use of AI in game development and its potential impact on the industry workforce.

AI-Generated Content in Call of Duty

Activision, the gaming giant behind the Call of Duty franchise, has reportedly sold an AI-generated cosmetic item in Call of Duty: Modern Warfare 3. This revelation has sparked discussions about the increasing role of artificial intelligence in game development and its potential consequences for the industry 1.

The cosmetic in question is a weapon skin called "Cosmic Peacekeeper," which was part of the Dune-inspired "Ornate Horror" bundle. While Activision has not officially confirmed the use of AI in creating this item, sources familiar with the matter have indicated that the company employed AI-assisted tools in its production 2.

Broader Implications for the Gaming Industry

This incident is not isolated, as reports suggest that Activision Blizzard has been actively exploring AI integration in game development. The company has reportedly been using AI to generate in-game assets, potentially streamlining the production process 3.

The use of AI in game development raises concerns about its impact on the workforce. A recent report by CircleEconomy and Deloitte indicates that the video game industry could face significant job displacement due to AI adoption. The report suggests that up to 90% of game development jobs could be affected by AI technologies in the coming years 4.

Industry Reactions and Concerns

The news has prompted discussions within the gaming community about the ethical implications of using AI-generated content in games, especially when it comes to microtransactions. Some industry professionals have expressed concerns about the potential loss of creative jobs and the impact on artistic integrity 1.

Future of AI in Game Development

As AI technologies continue to advance, their integration into game development processes seems inevitable. While AI has the potential to enhance efficiency and reduce production costs, it also poses challenges for the industry's workforce. The balance between leveraging AI capabilities and maintaining human creativity and job security remains a critical issue for game developers and publishers to address 4.

As the gaming industry grapples with these developments, it remains to be seen how companies will navigate the integration of AI technologies while addressing concerns about job displacement and maintaining the quality and originality of game content.

Continue Reading
Activision Faces Backlash Over AI-Generated Content in Call

Activision Faces Backlash Over AI-Generated Content in Call of Duty and Guitar Hero

Activision admits to using generative AI in Call of Duty: Black Ops 6 and faces criticism for AI-generated artwork in Guitar Hero Mobile promotion, sparking debates about game quality and industry practices.

Eurogamer.net logoIGN logoCreative Bloq logoSoftonic logo

15 Sources

Eurogamer.net logoIGN logoCreative Bloq logoSoftonic logo

15 Sources

EA Embraces AI: The Future of Video Game Design and

EA Embraces AI: The Future of Video Game Design and Development

Electronic Arts (EA) is heavily investing in artificial intelligence for game development. With over 100 active AI projects, the company aims to revolutionize game design, player experiences, and operational efficiency.

Creative Bloq logoTweakTown logoIGN logoEurogamer.net logo

8 Sources

Creative Bloq logoTweakTown logoIGN logoEurogamer.net logo

8 Sources

Generative AI in Gaming: Developers and Industry Veterans

Generative AI in Gaming: Developers and Industry Veterans Weigh In on Its Potential and Challenges

As generative AI makes its way into video game development, industry leaders and developers share their perspectives on its potential impact, benefits, and challenges for the future of gaming.

Mashable logoDigital Trends logoTweakTown logo

3 Sources

Mashable logoDigital Trends logoTweakTown logo

3 Sources

Activision's AI-Generated Game Ads Spark Controversy and

Activision's AI-Generated Game Ads Spark Controversy and Criticism

Activision faces backlash for using AI-generated imagery in advertisements for non-existent mobile games, raising questions about the company's marketing strategies and use of artificial intelligence in the gaming industry.

pcgamer logoCNET logoTechRadar logoEurogamer.net logo

5 Sources

pcgamer logoCNET logoTechRadar logoEurogamer.net logo

5 Sources

Netflix Pivots to AI-Driven Game Development After

Netflix Pivots to AI-Driven Game Development After Shuttering AAA Studio

Netflix's shift towards AI-powered game development following the closure of its AAA studio sparks controversy and raises questions about the future of game creation.

pcgamer logoCreative Bloq logogamesradar logo404 Media logo

8 Sources

pcgamer logoCreative Bloq logogamesradar logo404 Media logo

8 Sources

TheOutpost.ai

Your one-stop AI hub

The Outpost is a comprehensive collection of curated artificial intelligence software tools that cater to the needs of small business owners, bloggers, artists, musicians, entrepreneurs, marketers, writers, and researchers.

© 2025 TheOutpost.AI All rights reserved