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On Thu, 20 Mar, 4:06 PM UTC
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[1]
Adobe Teams Up with AWS & Amazon Ads to Elevate Customer Experience at Scale
Adobe and Amazon will create new integrations across their product portfolios and bring to market new offerings that drive standout customer experiences and ad campaigns: Enhanced omnichannel experiences: The companies will integrate AEP with Amazon Connect to provide end-to-end visibility into the customer journey while protecting customer privacy. This will help businesses deliver more personalized customer experiences across channels and interactions by combining AEP's comprehensive customer profiles with Amazon Connect's customer care insights. Intelligent AI-driven interactions: Leveraging Amazon Q in Connect and Adobe's AEP AI Assistant alongside AI Agents, businesses can deploy tailored experiences based on unified customer data. Teams across an organization will be able to access consistent customer information, enabling more personalized and contextual interactions across touchpoints. Boost marketing performance: Adobe Real-Time Customer Data Platform (CDP) Collaboration, built on AEP, is an offering that delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data. Businesses can deliver personalized ad experiences, without relying on third-party signals. Through an integration with Amazon Marketing Cloud, marketers will be able to expand audience activation and measurement use cases in Real-Time CDP Collaboration by connecting with Amazon Ads performance insights in Amazon Marketing Cloud -- and drive better return on ad spend. Streamlined Creative Workflows: Through direct integration between Amazon Ads and Adobe Creative Cloud applications, businesses can efficiently create and publish high-quality ads. Creative teams can access professional templates designed for Amazon Ads within Adobe Photoshop and Adobe Express, with automatic compliance checks and seamless access to Amazon Creative Assets.
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Adobe Announces New Offerings with AWS and Amazon Ads for Marketers and Creatives to Deliver Impactful Customer Experiences at Scale
At Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq: ADBE) announced a strategic collaboration with Amazon Web Services (AWS) to build new offerings that empower marketing and creative teams to deliver customer experiences with greater speed, precision and at scale. The collaboration combines Adobe's expertise in Customer Experience Orchestration with AWS's advanced cloud services. Building on the availability of Adobe Experience Platform (AEP) on AWS, the collaboration will introduce new integrations with AWS's generative AI services, Amazon Connect and Amazon Ads. These offerings will enable organizations to create more meaningful customer interactions while benefiting from AWS's enterprise-grade security, reliability and global infrastructure. "The growing digital economy is creating an environment where a higher volume of engaging and personalized content is required to drive customer loyalty," said Sundeep Parsa, vice president, Adobe Experience Cloud. "New integrations across Adobe and Amazon solutions will enable businesses to deliver impactful customer experiences that leverage deep data insights, while maintaining the highest standards of privacy and security." Adobe and Amazon will create new integrations across their product portfolios and bring to market new offerings that drive standout customer experiences and ad campaigns: Enhanced omnichannel experiences: The companies will integrate AEP with Amazon Connect to provide end-to-end visibility into the customer journey while protecting customer privacy. This will help businesses deliver more personalized customer experiences across channels and interactions by combining AEP's comprehensive customer profiles with Amazon Connect's customer care Intelligent AI-driven interactions: Leveraging Amazon Q in Connect and Adobe's AEP AI Assistant alongside AI Agents, businesses can deploy tailored experiences based on unified customer data. Teams across an organization will be able to access consistent customer information, enabling more personalized and contextual interactions across Boost marketing performance: Adobe Real-Time Customer Data Platform (CDP) Collaboration, built on AEP, is an offering that delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data. Business can deliver personalized ad experiences, without relying on third-party Through an integration with Amazon Marketing Cloud, marketers will be able to combine customer data in Real-Time CDP Collaboration with performance insights from Amazon Ads in Amazon Marketing Cloud to measure segment performance and drive better return on ad spend. Streamlined Creative Workflows: Through direct integration between Amazon Ads and Adobe Creative Cloud applications, businesses can efficiently create and publish high-quality Creative teams can access professional templates designed for Amazon Ads within Adobe Photoshop and Adobe Express, with automatic compliance checks and seamless access to Amazon Creative Assets. Applications powered by AEP, including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics, will also be available in AWS Marketplace - a digital catalog with thousands of software listings - making it easy to find, test, buy and deploy solutions. Learn more about the collaboration between Adobe and AWS here. About Adobe Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.
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Adobe and Amazon Web Services (AWS) announce a strategic collaboration to develop new AI-powered offerings that aim to improve customer experiences and marketing efficiency.
Adobe and Amazon Web Services (AWS) have announced a strategic collaboration aimed at revolutionizing customer experience management through AI-driven solutions. This partnership, unveiled at Adobe Summit, combines Adobe's expertise in Customer Experience Orchestration with AWS's advanced cloud services to create new offerings that promise to empower marketing and creative teams 1.
The collaboration builds upon the existing availability of Adobe Experience Platform (AEP) on AWS and introduces new integrations with AWS's generative AI services, Amazon Connect, and Amazon Ads. These integrations are designed to enable organizations to create more meaningful customer interactions while leveraging AWS's enterprise-grade security, reliability, and global infrastructure 2.
Enhanced Omnichannel Experiences: The integration of AEP with Amazon Connect aims to provide end-to-end visibility into the customer journey. This combination of AEP's comprehensive customer profiles with Amazon Connect's customer care insights will allow businesses to deliver more personalized experiences across various channels and interactions 1.
Intelligent AI-Driven Interactions: By leveraging Amazon Q in Connect and Adobe's AEP AI Assistant alongside AI Agents, businesses can deploy tailored experiences based on unified customer data. This integration enables teams across an organization to access consistent customer information, facilitating more personalized and contextual interactions across touchpoints 2.
Boost Marketing Performance: Adobe Real-Time Customer Data Platform (CDP) Collaboration, built on AEP, offers a secure environment for advertisers and publishers to discover, activate, and measure high-value audiences through consent-driven first-party data. An integration with Amazon Marketing Cloud will allow marketers to expand audience activation and measurement use cases, connecting with Amazon Ads performance insights to drive better return on ad spend 1.
Streamlined Creative Workflows: The collaboration introduces direct integration between Amazon Ads and Adobe Creative Cloud applications. This integration enables businesses to efficiently create and publish high-quality ads, with creative teams having access to professional templates designed for Amazon Ads within Adobe Photoshop and Adobe Express. The integration also includes automatic compliance checks and seamless access to Amazon Creative Assets 2.
Applications powered by AEP, including Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, will be available in AWS Marketplace. This digital catalog with thousands of software listings will make it easier for businesses to find, test, buy, and deploy these solutions 2.
Sundeep Parsa, vice president of Adobe Experience Cloud, emphasized the significance of this collaboration in the context of the growing digital economy. He stated, "The growing digital economy is creating an environment where a higher volume of engaging and personalized content is required to drive customer loyalty." The new integrations across Adobe and Amazon solutions are expected to enable businesses to deliver impactful customer experiences that leverage deep data insights while maintaining high standards of privacy and security 2.
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