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On Wed, 11 Dec, 12:04 AM UTC
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Box signs up Adobe Express for image editing tasks
Adobe Express will let Box users create high-quality content with advanced AI tools Adobe and Box have announced a new partnership aimed at making content creation easier than ever for business users. The agreement will see Adobe Express become the default image editor in Box's online content creation service, giving users access to a far more powerful and wide-ranging platform. The move will also bring editing images, crafting presentations, and managing digital assets directly into Box, meaning users will no longer need to switch between multiple applications to carry out tasks such as cropping and resizing images, adding filters, and removing distracting objects and backgrounds. "Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels," said Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services. "By integrating Adobe Express directly into Box, we're helping enterprises close that gap, meeting millions of business users where they work with intuitive, world-class creative tools and AI they can trust." Adobe Express will also bring the company's Firefly generative AI tool, meaning teams can create AI-powered content within the Box platform. The two firms say by reducing the time it takes to create, review, and approve content, businesses can maintain a competitive edge. For example, marketing teams can quickly edit visuals for their campaigns and tailor social media content for different markets, while HR departments can build training materials and update internal communications, and sales teams can develop presentations personalized to their audience. The news is the latest step in the partnership between Adobe and Box, with Adobe Document Cloud, Adobe Experience Cloud, and Adobe Creative Cloud already integrated into the platform. "As enterprises increase the amount of content they're creating, Box is leveraging AI in our secure ecosystem to fuel collaboration, reduce content sprawl and manage risk," said Aaron Levie, CEO of Box. "We're excited to partner with Adobe Express to enhance what we can offer with the world's best creative tools and AI that's commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform."
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Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses
Every Box user will be able to create and edit visual content directly in Box with Adobe Express as the default image editor, enhancing Box's Intelligent Content Management solutionAdobe Express features powered by Firefly AI are designed to be commercially safe, so enterprises can use them with confidenceAdobe and Box also announced they will deliver additional AI and video editing capabilities in the future Box, Inc. (NYSE: BOX), the leading Intelligent Content Management platform and Adobe (NASDAQ: ADBE) today announced a partnership that will redefine how digital media is managed, created and shared in the enterprise. Adobe Express will be generally available as the default image editor in Box, empowering every Box user to easily create more engaging content without leaving Box's secure platform. Adobe Express brings the best of Adobe's industry-leading creative tools into an app everyone can use. Features in Adobe Express powered by Adobe Firefly generative AI are designed to be safe for business so enterprises can deploy them broadly - with confidence. With the new capabilities generally available through the Adobe Express integration, Box enterprise customers will have the ability to empower millions of individuals and teams to create the content they need for their jobs quickly and easily. Using the Adobe Express integration in Box, marketers can edit images for their next campaign, HR teams can customize compelling training content, and sales teams can develop high-impact content for their next pitch - all within their secure Box workflows, enhancing Box's Intelligent Content Management solution. "As enterprises increase the amount of content they're creating, Box is leveraging AI in our secure ecosystem to fuel collaboration, reduce content sprawl and manage risk," said Aaron Levie, CEO of Box. "We're excited to partner with Adobe Express to enhance what we can offer with the world's best creative tools and AI that's commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform." "Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels," said Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services. "By integrating Adobe Express directly into Box, we're helping enterprises close that gap, meeting millions of business users where they work with intuitive, world-class creative tools and AI they can trust." Thousands of joint enterprise customers, including Alnylam Pharmaceuticals, Axiom Space, BBC Studios, Brigham Young University, ByteDance, FANATICS, Lionsgate and Penguin Random House, are already using Adobe to transform content in Box. Adobe Express Now in Box Together, Box and Adobe will deliver a seamless solution that enhances user productivity and creativity without leaving the Box secure content management environment. Millions of Box users will be able to edit images with Adobe Express and save the files back to box, all from within the secure Box workflows enterprise customers expect. The integration leverages intuitive editing and generative AI-powered features in Adobe Express, empowering Box users to: Instantly crop and resize images;Apply filters and adjust opacity;Remove distracting objects and backgrounds;Add or replace objects and people with a simple text prompt using Firefly-powered features in Adobe Express;Automatically and securely save content on Box, ensuring that Box remains the secure content layer for storing and managing files. Additionally, Box and Adobe are developing workflows that will enable Box users with even more capabilities, including: Generating new images using Adobe Express and Firefly AI right within Box by describing a visual or using reference images and then adjusting the style, size, and format;Editing video files in Box with Adobe Express, including capabilities like trimming videos, converting to GIFs, and adding captions. Box and Adobe's Existing Partnership Box and Adobe have forged a strong partnership over the past decade, enhancing productivity and creativity for businesses by integrating Adobe's document and creative tools within the Box platform. In addition to the integration announced today, Box and Adobe are integrated across Adobe Document Cloud, Adobe Experience Cloud, and Adobe Creative Cloud. The partnership makes it easy easier for Adobe and Box customers to get work done securely and seamlessly while using their favorite apps to create, edit, and publish assets, including: Viewing, editing and managing PDF files in Box with Adobe Acrobat and Adobe Acrobat Reader integrations.Accessing Box files from Adobe Marketo and syncing files between Adobe Workfront and Box using their applications in the Box App Center.Managing and storing your creative content from Adobe Illustrator, Adobe InDesign and other Adobe Creative Cloud desktop apps in Box with Box Drive and Box Tools. Pricing and Availability Starting today, general availability of the Adobe Express integration is rolling out to Box enterprise customers. Once a customer's instance is updated, users can start accessing Adobe Express image editing capabilities directly in Box for no additional fee and without needing to sign up for a separate Adobe Express plan. To learn more, please visit the Adobe and Box blogs. About Box Box (NYSE:BOX) is the leading Intelligent Content Management provider, a single platform that enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. Visit box.com to learn more. Visit box.org to learn more about how Box empowers nonprofits to fulfill their missions. About Adobe Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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Box integrates Adobe Express directly into its cloud platform
Adobe and Box on Tuesday announced a new partnership that will integrate services from both companies. Starting today, Box users will have access to the Adobe Express image editor directly from the cloud platform, so that they can create and edit visual content without the need to open another website or app. For those unfamiliar, Adobe Express is a cloud-based image editor that lets users create graphics, PDF documents and other digital assets. With the partnership, Adobe Express becomes the default image editor for Box users on the web. "We're excited to partner with Adobe Express to enhance what we can offer with the world's best creative tools and AI that's commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform," said Aaron Levie, CEO of Box. Adobe says that most of the features will be available within Box, including Firefly - the company's generative AI. Other available features include the option to crop and resize images, apply filters and adjust opacity, remove objects and backgrounds, trim videos, convert them to GIFs and even add subtitles. Of course, all changes are automatically saved on Box. Box users will also be able to edit PDF files with Adobe Acrobat and preview files from Creative Cloud apps such as InDesign and Illustrator. Integration with Adobe Express will be rolled out first to Box Enterprise subscribers for no additional fee. There's no need to sign up for a separate Adobe Express plan either. You can find more details on the Box website.
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Box users gain Adobe Express AI image editing features with new partnership | AppleInsider
Box and Adobe encourage business users to take advantage of the new system with confidence. The Adobe Firefly generative AI integration claims to have been designed to be safe. "As enterprises increase the amount of content they're creating, Box is leveraging AI in our secure ecosystem to fuel collaboration, reduce content sprawl and manage risk," said Aaron Levie, CEO of Box. "We're excited to partner with Adobe Express to enhance what we can offer with the world's best creative tools and AI that's commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform."
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Box and Adobe announce a partnership to integrate Adobe Express as the default image editor in Box, bringing advanced AI-powered editing tools to enterprise users within a secure content management environment.
Box and Adobe have announced a significant partnership that will integrate Adobe Express directly into Box's cloud platform, making it the default image editor for Box users 1. This collaboration aims to streamline content creation and editing processes for enterprise customers, allowing them to work more efficiently within a single, secure environment.
The integration brings a wide range of Adobe Express features to Box users, including:
These tools will enable various teams across organizations to create and edit content more effectively. For instance, marketing teams can quickly edit visuals for campaigns, HR departments can build training materials, and sales teams can develop personalized presentations 1.
A key aspect of this partnership is the integration of Adobe's Firefly generative AI tool. Adobe Express features powered by Firefly AI are designed to be commercially safe, allowing enterprises to deploy them broadly with confidence 2. This addresses potential concerns about the use of AI-generated content in a business context.
Box and Adobe have announced plans to develop additional workflows that will further enhance user capabilities:
The Adobe Express integration is now rolling out to Box enterprise customers at no additional cost. Users can access Adobe Express image editing capabilities directly in Box without needing to sign up for a separate Adobe Express plan 3.
This partnership addresses the growing pressure on enterprises to create more content for various channels. By integrating Adobe Express directly into Box, the companies aim to help businesses close the content creation gap, providing millions of users with intuitive, world-class creative tools and trusted AI where they work 1.
Aaron Levie, CEO of Box, emphasized the importance of this integration in managing the increasing amount of content being created by enterprises. He stated that the partnership would enhance Box's offerings with "the world's best creative tools and AI that's commercially safe" 4.
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