Adobe Launches Firefly Mobile App, Expands AI Capabilities with Third-Party Models

Adobe's Firefly comes to iOS and Android | TechCrunch

Adobe has been on a quest to attract users to its platform for their AI needs. The company in April launched a redesigned Firefly web app that lets users use Adobe's own Firefly image- and video-generation models as well as third-party models. Now, it is releasing a Firefly app on both iOS and Android that lets people use all of its models as well as models from OpenAI (GPT image generation), Google (Imagen 3 and Veo 2), and Flux (Flux 1.1 Pro). Like the web app, the new smartphone apps let you use prompts to generate images or videos or convert images into videos. You can also edit certain parts of images using generative fill or expand an image with generative expand. Adobe Creative Cloud subscribers can start a project on the Firefly mobile app and store it in the cloud to access it through the web or desktop app. The company is now also supporting more third-party models, including Flux.1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, and Gen-4 Image by Runway. The company is also updating Adobe Canvas, its collaborative whiteboarding tool, with the ability to generate videos. Canvas lets users generate videos with Adobe's own video models as well as those made by its competitors. Adobe said users have so far created more than 24 billion media assets with its Firefly models, and that its AI features have been a big factor in increasing the number of first-time subscribers 30% quarter-over-quarter.

Adobe's New AI Mobile App Lets You Use 6 New AI Models, Including Google's Veo 3

Katelyn is a writer with CNET covering social media, AI and online services. She graduated from the University of North Carolina at Chapel Hill with a degree in media and journalism. You can often find her with a novel and an iced coffee during her time off. Adobe just dropped a ton of AI news, so let's dive into what that means for you. First up, the company is dropping brand-new Firefly AI mobile apps for iPhones and Androids. You can download these apps now for free and use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Next, Adobe is expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the internet-famous Veo 3 AI video generation model with native audio capabilities and the Imagen 4 text-to-image model support. Finally, its moodboarding AI program, Firefly Boards, is generally available today after months in beta. Here's everything you need to know about Adobe's newest batch of Firefly AI updates. For more, check out our favorite AI image generators and what to know about AI video models. Adobe's Firefly mobile apps will let you access its AI image and video capabilities from your phone. A mobile app felt like the next natural step, since Adobe saw that mobile web usage of Firefly noticeably increased after Adobe's Firefly video capability launched in early 2025. Not every Firefly feature will be available at launch, but for now, we know that these features will be included: text-to-image, text- and image-to-video, generative fill, and generative expand. You can download the app now from the Apple App Store and Google Play Store. The app is free to download, but you'll need a Firefly-inclusive Adobe plan to really use the app. In the hopes that you'll sign up for a full plan, Adobe gives you 12 free generation Firefly credits (10 for images, two for videos, which doesn't shake out to many of each). So you can use those to see if Firefly is a good fit for you. Firefly plans start at $10 per month for 2,000 credits (about 20 videos), increasing in price and generation credits from there. Depending on your Adobe plan, you may already have access to Firefly credits, so double-check that first. Adobe's also adding new outside AI creative models to its offerings, including image and video models from Ideogram, Pika, Luma and Runway. You might recognize the name Runway from its deal with Lionsgate to create models for the entertainment giant. Ideogram, Pika and Luma are all other well-known AI creative services. Google's Veo 3 AI video generator is also joining, bringing its first-of-its-kind synchronized AI audio capabilities, along with the latest generation of Google's AI image model. This is the second batch of third-party models that Adobe has added to its platform. Earlier this spring, Adobe partnered with OpenAI, Google and Black Forest (creator of Flux) to bring the companies' AI models to Adobe. What's unique about this is that all third-party models have to agree to Adobe's AI policy, which prevents all the companies from training on customers' content -- even if the individual companies don't have that policy on their own, it's standardized across all models offered through Adobe. This is also true for the new models added today. For AI-wary professional creators who make up the majority of Adobe users, that's a bit of good news. You'll need a paid Firefly plan to access outside models; otherwise, you'll just have access to the Adobe models. Here are all the AI models available through Adobe: For video, you can use: Adobe's own Firefly AI models are trained on a combination of Adobe Stock and other licensed content. You can learn more in Adobe's AI guidelines and approach to AI. Other Adobe updates include the general release of its moodboarding program, Firefly Boards, which has been in beta since April. Moodboarding is a practice that lets you cluster together different elements, like colors and shapes, to evoke specific moods and aesthetics. It's a good initial step for planning content and campaigns. You can use the infinite canvas to brainstorm and plan content. You can generate images and videos in Boards using Adobe and non-Adobe models; the setups are very similar to generating in the regular Firefly window. Boards are collaborative, so you can edit with multiple people. A new one-click arrange button can help you organize and visualize your files more easily, a much-requested feature that came out of the beta. Firefly boards are synced up with your Adobe account. So you can select a photo in a Board, open it in Photoshop and edit it. Those changes will then be synced up with your Firefly Board in less than a minute, so you can always see the latest version of your file without needing to be limited to editing in Boards.

Adobe made a mobile app for its Firefly generative AI tools

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews. The all-in-one platform for Adobe's Firefly-branded generative AI models is now available on iPhone and Android devices. The new Firefly mobile app allows users to generate images and videos using text descriptions and experiment with popular AI photo editing tools, enabling creatives to generate assets for their projects on the go. Adobe is also introducing new third-party AI models and video generation support to Adobe's FigJam-like Firefly Boards platform.

Adobe Firefly app is finally launching to users. Here's how to access (and the perks)

You can generate images using some of the most popular models, all in one place. Adobe has an extensive suite of generative AI tools for image and video editing, including the viral software Generative Fill, packaged in Firefly, its application for AI-assisted content creation. Now, all of these tools are readily available on your phone via a new Firefly app. Adobe has announced that its Firefly app is available for free download on iOS and Android. The app has been designed to offer the same Firefly experiences users know and love on the web, but in a convenient, mobile-friendly user interface, making it easy to access tools and projects on the go. Also: This new ChatGPT trick lets you download your Canvas work as a PDF in seconds - here's how All projects started on the app sync with Adobe's Creative Cloud applications, allowing users to enjoy project continuity across devices. The app grants users access to its most popular features in content editing, such as Generative Fill and Generative Expand, which let users add, replace, or remove objects with a simple text prompt, while providing a realistic-looking background. The app marks Adobe's further push into mobile, which began with the February launch of the Adobe Photoshop app for iOS and its subsequent launch for Android in June. Also: Gemini will auto-summarize your PDFs now and tell you what to do next Users can also create images and videos from text prompts and reference assets using Adobe's advanced Firefly models and third-party partner models, an approach that also just got a major upgrade. At Adobe Max in April, Adobe announced that, in addition to housing its own Firefly models, including Firefly Image Model 4 and Firefly Image Model 4 Ultra, Adobe would also host third-party models on its platform. At the time, these models included OpenAI GPT image generation, Google Imagen 3, Google Veo 2, and Black Forest Labs' Flux 1.1 Pro. Also: Google hits pause on AI-powered 'Ask Photos' after user complaints Now, Adobe is expanding to even more models: Flux.1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, Ray2 by Luma AI, text-to-video generator from Pika, Gen-4 Image by Runway, and Google's latest Imagen 4 and Veo 3 models. The vast ecosystem of models aims to provide users the ability to choose which model they want to use, all from the same interface. Another added perk is that, regardless of the model users choose, they will have Content Credentials for AI-generated content, even if they do not use one of the Adobe models. This capability means that the content's metadata will state whether a model was used to generate the image. The newly added models will be available across Firefly experiences, including the new mobile app. Even though the app is free to download, there are tiers of Firefly memberships to access the features. For those who just want to test it out, there is a Firefly Free plan with limited generative credits for both standard and premium features. The paid tiers give users additional access, including Firefly Standard ($9.99), which grants users 2,000 monthly generative credits; Firefly Pro ($29.99), which grants users 7,000 monthly generative credits; and Firefly Premium ($199.99), which grants users 50,000 monthly generative credits. Firefly Boards, an entirely new AI-first platform that allows users to ideate by creating mood boards or storyboards, was announced at Adobe Max. Now, Firefly Boards also supports video generation, allowing users to remix uploaded video clips and generate new video footage using Adobe's Firefly Video Model, or Google's Veo 3, Luma AI's Ray2, and Pika's text-to-video generator. Also: 8 ways I use Microsoft's Copilot Vision AI to save time on my phone and PC According to the press release, even though users could previously generate images, they can now make AI edits to existing images using text prompts and leveraging Black Forest Labs' Flux.1 Kontext and OpenAI's image generation capabilities.

Adobe's AI Generative Tools Come to Mobile in New Firefly App

Anything made within the app will automatically sync to your Adobe account, which means you can pull over what you've made into bigger projects. If you're looking to make something using AI, Adobe Firefly is one of the best options, giving you access to generative AI image, video, and audio tools. Now, Adobe has brought its all-in-one AI service to mobile for the first time. Tools within the Firefly mobile app include the option to turn text into either images or videos, plus you can turn images into videos. Other features include Generative Fill and Generative Expand, which first debuted within Adobe's Photoshop. The Firefly app can now be downloaded from the Apple App Store or Google Play Store. Anything made within this mobile app will then automatically sync to your Adobe account, which means you can pull over what you've made into bigger projects. Adobe thinks this means you'll use the mobile Firefly app to be creative when you're on the move, and then you can use whatever you generate when you're back at your desk. Many of these tools will require you to spend the company's Firefly generative credits. Your subscription to Adobe will determine how many you have each month. For example, the Firefly Standard subscription gives you 2,000 credits for $9.99 a month, while Adobe Creative Cloud Pro gives you 4,000 alongside access to all Adobe products for $69.99 a month within a year-long subscription. The new app also introduces Firefly Boards, which is the company's digital mood board tool with AI elements throughout. This feature has been in beta for a couple of months, but it's now coming to the whole service including on desktop versions of Firefly. Adobe says you can upload mood board ideas like images, text, and colors, and then you can generate new images to experiment with these designs. If you want to experiment with other AI models, Adobe allows for that directly in Firefly. The company is expanding support, and you'll now be able to pick from 2.2 text-to-video from Pika, Flux.1 Kontext, Gen-4 Image by Runway, Ideogram 3.0, and Ray2 by Luma AI. You can also use ChatGPT image generation as well as Google's latest Imagen 4 and Veo 3 models. "Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing," says Adobe CTO Ely Greenfield. In our review of Adobe Firefly earlier this year, PCMag said, "Adobe's Firefly is a promising entrant in the crowded field of generative AI tools. It provides many style options, but it doesn't yet produce completely convincing results." Adobe continues its push into mobile creativity; earlier this month, Photoshop was made available on Android for the first time.

Adobe brings AI-image generation app to phones, adds partners

SAN FRANCISCO, June 17 (Reuters) - Adobe Inc. (ADBE.O), opens new tab released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social media. The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones. Previously, the service was available only as a web version, that used models from Alphabet's GOOGL.O> Google and OpenAI in addition to Adobe's model. Those models will also be available in the app, Adobe said. Generating images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT creator. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. Adobe has not disclosed how much it pays the partner models on the Firefly app. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers. "Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said. Reporting by Stephen Nellis in San Francisco; Editing by Harikrishnan Nair Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Disrupted

Adobe's Firefly generative AI app is now available on mobile

When its redesigned Firefly app arrived earlier this year, Adobe launched the platform without Android and iOS app support, saying those would come at a later date. Today, the company is making good on that promise, with both versions available to download from their respective storefronts. If you're new to Firefly, it's the place where Adobe brings together all of its AI image, video, audio and vector generation tools. The company relaunched the app in April at its Max conference in London. Since then, it has been working on enhancing the functionality that's already there, starting with a feature it calls Firefly Boards. The tool is, like the name suggests, a way to make digital mood boards. It was available in private beta when Adobe relaunched Firefly. Now, the company is rolling it out to everyone with a few new features in tow, including the ability to easily arrange uploads and generate video from sample assets. With today's release, Boards also offer continuity through Adobe Creative Cloud, meaning if you download an image and make a change to it in Photoshop, it will be reflected in the board. When the new Firefly first arrived, it launched with support for Adobe's own image models, as well as several partner systems such as Imagen 3, Veo 2 and ChatGPT image generation. Today, Adobe is also expanding the number of third-party models to include Runway, Luma, Pika and Ideogram. Both new and old model providers have agreed to not use data from Adobe users for training purposes. According to Zeke Koch, the vice president of product management for Adobe Firefly, most people use the company's Firefly Image 4 for the majority of their generative AI needs in the app, with its top of the line model, Image 4 Ultra, accounting for less than 10 percent of usage. "Partner models are another step down from that," he says, suggesting they get little usage. So why then offer generative systems? "Our belief is that people are choosing other models when there's a capability that those models have, that our models don't have, and that they need, and they're using them in an ideation rather than production context," says Koch. For example, OpenAI offers instruction-based editing through its image generator, which makes it easy to tweak a picture without generating it again from scratch. Other models, like Ideogram, are better at generating text, and each system offers a slightly different "artistic" style people may prefer for specific tasks. Moving forward, Koch says Adobe hopes to support as many models as possible, as long as the companies behind them agree to Adobe's terms. "There are a few models that we've chosen not to engage with because we're worried about data protection issues or things we have to sign to," he adds. You can download the Adobe Firefly app from the App Store and Google Play.

Adobe Firefly app lets you generate AI images and videos on your iPhone

Adobe Firefly, the popular AI app for generating both images and video, is now available as an iPhone app. It follows the release of a Vision Pro app back in February. The app has the same capabilities as the the web tool, but in a form optimized for mobile use. The app doesn't limit you to using Adobe's own image-generation models - you can also choose between a selection of third-party ones by Google, OpenAI, and others ... Adobe says that the app is intended for use while mobile. Generate eye-catching creative content wherever inspiration strikes with the power of creative AI in the palm of your hand. The app offers three capabilities: Generate stunning images on the go. Dream it. Type it. See it. You can generate wow-worthy content in no time with Text to Image in the Adobe Firefly mobile app. Generate video on the fly. Turn a text prompt into a video clip right from your phone. Choose from a range of resolutions and aspect ratios to meet your creative needs. Generative Fill, right on your phone. Edit your image to perfection with Generative Fill in the Adobe Firefly mobile app. Add new content, replace the background, or easily remove unwanted elements. Anything you generate in the iPhone app will automatically sync to your Creative Cloud account, making it easy to create images on the move and then work with them on your Mac. The Firefly app is free. As with the web version, you can create a small number of images and short videos for free, while you'll need to purchase credits once you've hit the free usage limit. Subscriptions start at $9.99/month for individuals, giving you 2,000 credits for images, plus up to 20 5-second video clips. The top tier gives you 50,000 credits and unlimited 5-second video generation for $199.99/month.

Adobe Firefly App Launches on iOS and Android

Adobe has launched Firefly as a mobile app for iOS and Android, allowing users to generate images and videos using text prompts, integrating both Adobe's own generative AI models and a growing list of third-party models from companies including OpenAI, Google, and Flux. Firefly is designed to be a cross-platform hub for generative AI content creation, with features like text-to-image, text-to-video, image-to-video, Generative Fill, and Generative Expand. For image generation, the app supports Adobe's own Firefly models alongside third-party systems including OpenAI's image model, Google's Imagen 3 and 4, Ideogram 3.0, Flux 1.1 Pro, and Runway's Gen-4. For video generation, the app integrates with Adobe's own video models as well as Google's Veo 2 and 3. All content generated within the mobile app will automatically sync with the user's Creative Cloud account. Adobe Creative Cloud subscribers can access the Firefly app's tools as part of their existing subscription, but the use of certain AI features requires Firefly generative credits -- a token-based system introduced in 2023. These credits are allocated monthly to Creative Cloud members and can also be acquired separately via a dedicated Firefly subscription. Adobe has also updated its collaborative design platform Firefly Boards, which was first introduced in beta in April 2025. Similar in format to digital whiteboarding tools such as Figma's FigJam, Firefly Boards now includes video generation capabilities. Users can upload video clips, remix existing footage, and generate new video segments using Adobe's Firefly video model or supported third-party systems, including Google's Veo 3.

Adobe's AI image generator goes mobile -- here's why it's a game-changer for creators

Adobe just launched a dedicated mobile app for Firefly, its generative AI platform for image and video creation, and it could seriously change how we create on the go for both iOS and Android. For the first time, you can generate high-quality visuals and short video clips right from your phone, no desktop required. Whether you're sketching out a quick concept, remixing an idea or building social-ready content on the fly, Firefly is making it easier for users to stay in flow, wherever inspiration strikes. iOS and Android support -- For the first time, users can generate and edit AI-powered images and short video clips directly from their phones. Text-to-image, text-to-video, and image-to-video tools -- The app includes popular Photoshop features like Generative Fill and Expand, along with new video controls for motion, angle, and zoom. AI video generation is officially going mainstream, with Adobe becoming the first major player to bring text-to-video tools to mobile, letting creators generate short, editable clips right from their phones. What really sets Firefly apart, though, is its focus on commercially safe content; its models are trained on licensed or public-domain material, which means creators don't have to worry about copyright headaches. And with multi-model support built in, Firefly is now more like a creative hub where users can experiment with different AI image generators without jumping between apps. On-the-go ideation: Users can now quickly sketch, remix or concept visuals wherever they are, right from their phone. Faster visuals and b-roll: Firefly's text-to-video tool creates five-second 1080p clips with camera control, no editing suite required. This makes it ideal for social-ready footage. Creative freedom: With access to multiple AI models in one place, creators can experiment with aesthetics, remix outputs, and test ideas faster than ever. Adobe is rolling out both free and paid tiers for Firefly, with Creative Cloud subscribers getting unlimited access to basic generation. For more advanced features and third-party video models, users can expect a credit system or in-app purchases. Looking ahead, Adobe is also beta-testing Firefly Boards -- a collaborative moodboarding tool designed for video projects -- and plans to deepen integration across its full Creative Cloud suite, making it easier for creators to move between tools like Photoshop, Premiere Pro and Firefly without disrupting their workflow. With its mobile Firefly app, Adobe is signaling the future of AI-powered creativity: on-demand, on-device and deeply integrated into pro tools. By merging powerful text-to-image and text-to-video tools with a growing ecosystem of third-party models, Adobe is positioning itself at the center of next-gen creative workflows right in your pocket.

Adobe Brings the Power of Firefly to Your Pocket With New Mobile App

Adobe has unveiled the highly anticipated mobile version of its Firefly app, enabling users, both novice and professional, to create high-quality images and videos from their phones using advanced AI technology. The launch of the Firefly mobile app brings the powerful features of Adobe's desktop applications like Photoshop, Premiere Pro, and Lightroom to the palm of your hand. Now, users can generate stunning images and videos from anywhere, transforming sudden bursts of inspiration into shareable content without waiting until they return to their desktops. Firefly has long been a popular tool for creators using Adobe's desktop applications, offering cutting-edge AI-driven capabilities. Now, the mobile app brings this technology to smartphones, making it accessible for creators on the go. From generating quick B-roll clips to creating dynamic video backgrounds, the app empowers users to craft professional-quality visuals at any time and from anywhere. With the Firefly mobile app, users can generate images and videos using the same AI technology that powers Adobe's flagship tools, including Photoshop and Premiere Pro. The app also integrates AI models from Adobe's partners, including OpenAI and Google, offering even more creative flexibility. Whether it's generating visuals for blogs, presentations, or social media posts, Firefly aims to make it easy to bring creative ideas to life with just a few taps. "The new Firefly mobile app gives you the freedom to generate images and videos wherever you are, using the same technology underlying many of the most powerful features in Photoshop, Premiere Pro and Lightroom," Adobe says. "You also have the choice of using AI models developed by Adobe's partners, like OpenAI and Google. You can use Firefly to create everything from b-roll to video backgrounds to hero images and put them in memes, blogs, presentations, posters and anything that can use a little visual pizzaz." Firefly's mobile app comes with a range of powerful tools designed to help creators easily bring their visions to life. For example, the Instant Image Creation feature allows users to type a description of their idea, and Firefly will instantly generate multiple visual options based on that prompt. Whether it's a simple concept or a more detailed request, users can quickly find the perfect visual to match their ideas. Another key feature is Firefly's Animated Images, which brings still photos to life by turning them into dynamic video clips. This is particularly useful for creating content for social media or producing captivating video intros with minimal effort. With Generative Remove, users can quickly eliminate unwanted elements from an image, whether it's a person or an object, and replace them with new, AI-generated content. This tool is perfect for refining photos without the need for complex editing software. Firefly also helps streamline the social media content creation process with Generative Expand. This tool automatically adjusts the dimensions of an image to fit various social media platforms, filling in any empty spaces as needed to maintain the integrity of the original design. This saves time and eliminates the hassle of manually resizing images for different platforms. Finally, all work created on Firefly syncs automatically with users' Creative Cloud accounts. This seamless integration enables an easy transition between devices, allowing creators to continue working on their projects across mobile, web, and desktop applications without losing any progress. During the beta testing phase, Firefly has garnered positive feedback from creators who have used the app to enhance their content creation workflows. For example, Kaki Kirk (@queen_kirk) has been using the app to generate backgrounds for her videos, transporting herself from tropical beaches to concert stages -- all from the comfort of her living room. Similarly, Syd Paige (@sydpaige_) has found Firefly invaluable for generating B-roll while on the go, enabling her to quickly create content for her projects. Elise Swopes (@eswopes), a self-taught iPhone creator and Adobe evangelist, has leveraged Firefly to animate her photos and transform them into dynamic GIFs. By taking street photos from New York City, she's created visually striking content that enhances her creative expression. With Firefly, the creative possibilities seem limitless. The Adobe Firefly mobile app is available now for download on both iOS and Android devices. Whether a content creator, marketer, or visual storyteller, Firefly offers an essential set of tools for turning creative ideas into reality because inspiration can strike at any moment, and with Firefly, the power of AI is pocket-sized.

Adobe Firefly adds mobile app, new AI models & mood boards

Adobe's Firefly platform now includes a mobile app, support for additional generative AI models, and enhanced collaborative ideation tools. Firefly's new app for iOS and Android allows users to generate and edit images or videos using text prompts. Features include image-to-video generation, object removal, background extension, and direct editing with AI tools like Generative Fill and Generative Expand. Users can switch between Adobe's own models and third-party models from providers such as OpenAI and Google. Work done in the app automatically syncs with Adobe Creative Cloud, letting users start on a phone and continue in desktop apps like Photoshop or Premiere Pro. The mobile release aligns Firefly more closely with Adobe's other mobile tools, such as Lightroom and Adobe Express. Firefly Boards enters beta with cross-media collaboration Alongside the app, Adobe introduced Firefly Boards in public beta. The interface lets creative teams generate and remix images and video clips collaboratively. It draws from Adobe's Firefly models and those from external developers including Luma AI, Pika, Google, and OpenAI. The integration of video into the moodboarding process is intended to make early-stage ideation more flexible. Boards includes conversational editing tools, image refinement, and text-to-video generation. Adobe says creators have generated over 24 billion assets using Firefly tools. The company claims that paid subscriptions and new user sign-ups both grew by 30% last quarter, though specific user counts weren't disclosed. In response to industry concerns about AI-generated content and intellectual property, Adobe continues to embed "Content Credentials" into Firefly output. These metadata tags signal whether Adobe's models or third-party models were used to generate a given asset. Availability and pricing The Firefly mobile app is available now on the Apple App Store and Google Play. Firefly Boards is in beta and accessible through the Firefly web app. Pricing depends on plan type, with full integration available through the Creative Cloud Pro subscription.

Adobe brings AI-image generation app to phones, adds partners

The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones.Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social media. The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones. Previously, the service was available only as a web version, that used models from Alphabet's GOOGL.O> Google and OpenAI in addition to Adobe's model. Those models will also be available in the app, Adobe said. Generating images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT creator. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. Adobe has not disclosed how much it pays the partner models on the Firefly app. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers. "Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said.

Adobe launches genius new mobile app for content creators

Are you tired of terrible artificial intelligence-generated content flooding the internet? I know I am. The real issue is not AI. Users are solely to blame. Only a person skilled at a job, capable of doing it without AI assistance, can harness the power of AI correctly. Of course, laziness and greed are big reasons behind bad AI use, too. Why? The goal is to pump out as much content as fast as possible to generate ad revenue and since AI can write scripts, make videos, synthesize speech, and create music quickly, it's easy to let it do everything for you. Related: Amazon's latest big bet may flop Of course, not all AI-assisted content is terrible. Rare AI videos that I sometimes enjoy are music parodies. The artist behind them typically changes the lyrics and genre and uses AI only to change the tone of his voice to match some famous person. Yes, there are incredible imitators out there who don't need AI for that, but even the best imitator has a limited range. Ultimately, creating the best content using AI requires finding the right balance between what to delegate to AI and what not to. Adobe is one company working hard to help creators find that balance in AI video and image editing workflows. Adobe is probably one of the companies that profited the most from switching to subscription-based services. Gone are the days of buying your copy of Photoshop and using it for as long as you like. I can't believe that 12 years have passed since the switch. The company's revenue has recently increased thanks to expanded AI efforts in video and image editing and ad creation tools. "Many individuals and organizations are turning to AI to develop high-quality content with more agility and efficiency," said David Wadhwani, president of Adobe's digital media business, on the company's earnings conference call. "The Firefly app is becoming the Creative AI destination for Creative Cloud customers and new users alike to explore, ideate, create, and collaborate with AI workflows across media types." Do you know that feeling when you have a creative spark? You have an idea and must jot it down or make a sketch immediately. It's euphoric. Unfortunately, a lot of that creativity happens when you're on the go, making it harder to capture the spark before it fades. Sure, you might remember "most" of your idea a few hours later, but the rush of the moment will be gone, making it much more difficult to flesh out your creativity. Adobe might have a solution for this. Related: Apple WWDC underwhelms fans in a crucial upgrade The company recently launched Firefly for smartphones, an app that enables users to generate and edit images and videos using AI on their devices. The app generates images and videos using text prompts and transforms images into videos. Editing features include adding or removing objects and extending the size of an image while filling in new areas with AI-generated content. Firefly AI's ecosystem now includes models from new partners, including Ideogram, Luma AI, Pika, and Runway, alongside existing models from OpenAI, Google, and Black Forest Labs. According to the company, models from new partners are launching first on Firefly Boards and will soon be accessible across the Firefly app. Hopefully, this will allow content creators to tap into their genius ideas without relying too much on lazy AI-generated content. Related: Popular AI stock inks 5G network deal

Why creative agencies need to know about new Adobe Firefly Boards

Since the explosion of AI image generators in around 2022, we've heard a lot about how useful the tech is for designers in the ideation process. The problem's been that convenient interfaces to support that use have been lacking. You had to generate images in an AI model, and then drag them into a more traditional program to organise and edit them, with all the limitations that entailed. That's been changing over the past year with the arrival of collaborative infinite-canvas tools that let you generate and iterate images in one place, working with colleagues like you would in a web document or online whiteboard. Midjourney Patchwork rolled out in December, while Recraft tailored the concept to more practical design applications and the people behind node-based FLORA realised this kind of approach could be more helpful if it worked as a wrapper for various AI models. Now the Photoshop developer Adobe is putting most of those ideas together in Firefly Boards, which comes out of beta today. Originally dubbed Project Concept, Adobe Firefly Boards was released in a limited beta back in April. Two months on, a few improvements have been made in time for today's general release. As someone with reservations about AI imagery, I didn't want to like it, particularly now it includes third-party AI models. But while it isn't perfect and needs some improvements, it's impossible not to see the benefits for collaborative working. My first thoughts when we saw a glimpse of Project Concept last year was that Adobe had gone and made its own version of FigJam after it was blocked from buying Figma. Firefly Boards is comparable in that it's a browser-based real-time collaboration tool, but it's geared more specifically towards moodboarding and storyboarding than diagramming and organisation. This kind of collaborative canvas is something Adobe has long needed, and it could be useful even without the AI tools. Working at an agency where everyone is remote in different parts of the world, the concepting process is time-consuming and inefficient when we can't work on the same document at once. One person would create a moodboard or concept board in Illustrator, tell the next person when it's ready for them to go in and make adjustments or add feedback on labels. Anyone who didn't have Illustrator would add feedback on Sticky Notes on a PDF version, or worse by email. In Boards, team members can be added and assigned permissions and then work on project at the same time. You can bring your own material, and original files can be linked via Creative Cloud. That means that if you need to make a quick change to an image on the Board, you can quickly open in Photoshop, make an edit, and the changes are reflected. Everyone sees the update, they know which file is the one to use. Things don't get lost. Then there's the AI image generation - and video generation too (kind of - it adds a bit of movement to images). There are already AI moodboarding tools like Midjourney Patchwork. But for me, the undersold advantage of Firefly Boards is Adobe Stock integration, providing quality and commercially safe non-AI imagery to draw on without having to go elsewhere to search for references. The real power of the AI in Boards is then for remixing. You can pull in a mix of original content, stock images and colour references and start to combine them to explore ideas for a product shoot or brand campaign. If you have an image with a composition you like but the wrong colour palette, you can choose to use the composition as a reference and mix it with colours from another image, or use text prompts to more precisely combine elements and adjust the image to get much closer to the image you have in mind. As I saw in a demo with Adobe last week, if you have a stock image of a model holding a perfume bottle, for example, you can upload a reference of your own bottle and try to put that in the model's hands instead. This could be refined further, but it's already pretty impressive Other tools would be useful too. The ability to use Illustrator's AI mockup creation tool directly in Boards would be a great addition to allow original branding to be brought in an applied to stock or AI-remixed images without having to go to Illustrator. Like FLORA, you can choose from multiple models. You get the options of Ideogram, Luma AI, Pika, Runway, Chat GPT, Google's Imagen 3/4 and Veo 2/3 and Black Forest Labs' Flux as well as Adobe's own Firefly models all in the same place. Personally, I'm not in favour of using AI models that may have been trained on copyright material, but don't doubt that this flexibility will be popular. Having multiple models in the same place is much more practical and efficient than using separate interfaces. And you don't need to buy separate subscriptions since access to all of the models is covered within Creative Cloud Pro (yep, I'm afraid you'll need the new, more expensive Creative Cloud Pro subscription not CC Standard). Another handy feature in Boards is one-click arrange to quickly organise all the visual elements on board into a more ordered layout so the board can be exported as a presentation for feedback. Adobe also adds content credentials to everything that's added to or generated on a board, so anyone on the board can see clearly where an image came from, whether it's from one of the AI models or Adobe Stock. Even at a small agency, it can be easy to lose track of the sources of reference material, so this should be really helpful to prevent unwanted images getting carried through to final presentations. Like I said, I'm not into wholescale AI generated imagery as part of a finished product., but in Boards, Adobe's providing a tool that makes AI work for what it's actually useful for. Beyond individual tools in existing software, like Generative Expand etc, it's the first AI-driven product for visual design to convince me that it will really make creation easier and more efficient. Adobe's had a busy couple of weeks. There was release of the Photoshop Android app a couple of weeks ago. Today, as well as taking Firefly Boards out of beta, it's released a Firefly mobile app for both iOS and Android. Like Firefly Boards and the web-based version of Firefly, it provides access to a range of AI models to Text to Image, Text to Video and Image to Video along with Generative Fill and Generative Expand. Images generated in the Firefly mobile app automatically syncs with the creator's Creative Cloud account. Other Adobe updates Adobe's Quick Actions in Lightroom include an automatic Scene Enhance feature for landscape photos, which is intended to detect outdoor elements like the sky, water and ground and apply edits to each element. There's also now a tool to remove distraction and reflections. In Photoshop, Dynamic Text automatically resizes, reflows, and reformats type to fit any bounding box, and Illustrator gets Firefly Generative Expand for vectors.