97% of Indian Creators Say Generative AI Drives Growth, According to Adobe Report

Nearly All Indian Creators Believe AI Is Powering Their Growth: Adobe

97 percent Indian said AI has positively impacted the creator economy Adobe has published a new report where it shared the findings after conducting a wide-scale survey. The inaugural report, dubbed the Creators' Toolkit Report, focuses on the adoption of generative artificial intelligence (AI) among creators across the globe. The survey found that an overwhelming number of participants claimed to be using various AI tools for content creation, and claimed that it has acted as a catalyst for the entire creator economy. The findings come at a time when many have expressed concerns about AI-generated or AI-assisted content. Adobe Says Indian Creators Have a Positive Outlook Towards AI In a press note, Adobe shared the findings from its Creators' Toolkit Report, which was made from the responses of more than 16,000 content creators across Australia, France, Germany, India, Japan, South Korea, the UK, and the US. The software giant said that the survey was conducted to understand "how content creators are integrating creative generative AI and mobile tools in their workflows, and what they expect from the next generation of AI, including agentic AI." As per the report, Indian content creators highlighted a positive outlook towards the technology, with a high number of participants admitting to using it to boost efficiency, expand reach, and find newer ways of creative expression. Adobe says that 97 percent of surveyed Indian creators believe that AI has positively impacted the creator economy, and 95 percent claimed that it helped them speed up the growth of their business and follower base. Additionally, 85 percent also said that AI is helping them "create content they otherwise couldn't have made." The report also shared the most common use cases of AI in content creation. Top choices were using the technology for editing, upscaling, and enhancement, followed by generating images and videos, and ideation and brainstorming. Coming to agentic AI, Adobe claims that 90 percent of creators are optimistic about its potential, and 96 percent said that they would consider using AI agents if it can learn their creative styles. Some participants also expressed concerns over the usage of AI. The Adobe report claimed that 78 percent of creators were worried about their content being used to train AI without permission. Other concerns included the high cost barrier, unreliable output quality, and uncertainty about how the AI model was trained. Notably, for the survey, Adobe partnered with The Harris Poll in September 2025. Content creators who were surveyed were defined as "individuals who create and publish digital content at least a few times per month with the intent to inform, entertain, or engage an audience on social platforms." The software giant said the focus of the survey was emerging and semi-professional creators, rather than those working full-time as creative professionals or in formal creative industry roles.

Adobe study tracks growing use of generative AI among Indian creators

Generative AI is revolutionizing creator economy, moving from experimentation to essential tool for growth. Majority of all creators across major markets use it for ideation and production, boosting business and enabling impossible content, says a report Generative AI is no longer a novelty for India's creator community it has become a core driver of growth, creativity, and scale. That's the key takeaway from Adobe's inaugural Creators' Toolkit Report, a global study that maps how creators are using creative generative AI and mobile tools, and what they expect from the next phase of AI-powered creation. Based on insights from more than 16,000 creators across major markets including India, the U.S., Japan, South Korea, and Europe, the report places India among the fastest adopters of creative AI globally. Indian creators, in particular, see generative AI not just as a productivity tool, but as a force reshaping the creator economy itself. What began as experimentation has quickly turned into everyday practice. Nearly all Indian creators surveyed now actively use creative generative AI in some form, with adoption spanning ideation, production, and post-processing. An overwhelming 95 percent say it has helped accelerate the growth of their business or follower base, while 85 percent believe it enables them to create content that would otherwise be impossible. More significantly, 97 percent of Indian creators feel generative AI has had a positive impact on the overall creator economy underscoring a shift in perception from disruption to empowerment. AI tools are no longer limited to one-off tasks. Editing, upscaling, and content enhancement remain the most common use cases, followed closely by generating new visual assets and supporting brainstorming. Rather than relying on a single platform, creators are mixing and matching tools: nearly nine in ten report using multiple generative AI solutions over the past three months to improve output quality and experiment with different capabilities. While creators are eager to explore new tools, trust and transparency remain non-negotiable. A large majority of Indian creators express concern about their content being used to train AI models without consent. Cost, inconsistent output quality, and lack of clarity around how models are trained are among the biggest barriers to wider adoption. Discovery of new tools is largely creator-driven, with most relying on personal research, social media trends, and peer recommendations. However, experimentation does not automatically translate into long-term use creators are increasingly selective, prioritising reliability and ethical AI practices. Looking ahead, creators see agentic AI -- systems that can proactively assist and take multi-step actions -- as the next major evolution. Optimism is high, with most creators excited by its potential to speed up workflows. At the same time, there is a clear line: creators want AI to assist, not replace, human judgment. An overwhelming majority say they would consider using AI that learns their creative style, provided creative control remains in their hands. Automating repetitive tasks, generating content ideas, and surfacing performance insights rank among the most desired applications of agentic AI. Another defining shift highlighted in the report is the central role of mobile devices. Smartphones are no longer just tools for quick captures they are increasingly the primary creative studio. From planning and shooting to editing and publishing, creators are completing entire workflows on mobile. Today, more than four in five Indian creators frequently create content on mobile, and nearly 90 percent expect to increase mobile-based creation in the coming year as tools become more powerful and intuitive. Adobe's findings paint a clear picture: in India, generative AI is not a passing trend but a foundational layer of modern content creation. As creators balance speed with authenticity and automation with control, the next phase of the creator economy will likely be defined by tools that are not just intelligent, but also transparent, ethical, and deeply aligned with individual creative voices.

Generative AI Emerges as a Growth Catalyst for India's Creator Economy, Finds Adobe Report

Adobe has released the findings of its inaugural Creators' Toolkit Report, a global study exploring how content creators are integrating creative generative AI and mobile tools in their workflows, Adobe has released the findings of its inaugural Creators' Toolkit Report, a global study exploring how content creators are integrating creative generative AI and mobile tools in their workflows, and what they expect from the next generation of AI, including agentic AI. Creative generative AI refers to models specifically designed to support creative expression -- helping creators ideate, generate, and edit content such as images, video, audio, and design.