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AI 'actor' Tilly Norwood put out the worst song I've ever heard
When the production company Particle6 debuted its AI-generated "actor" Tilly Norwood last fall, the move was not warmly welcomed by Hollywood. "Good Lord, we're screwed," Golden Globe winner Emily Blunt said in an interview with the industry publication Variety. "Come on, agencies, don't do that. Please stop." If only Particle6 followed Blunt's advice. Instead, the company has put out a music video for its AI character, featuring a song called "Take the Lead." This is not clickbait. Upon listening to it, I actually think it is the worst song I have ever heard. I was prepared for Norwood's musical debut to sound something like "How Was I Supposed to Know?", the AI-generated song attributed to the digital persona Xania Monet, which turned heads when it made it onto the Billboard R&B charts. Xania Monet's AI-generated music isn't my cup of tea, even if its lyrics are supposedly written by a real person -- I personally prefer music that could exist without an AI music generator like Suno. But Norwood's song has unlocked a new level of AI cringe. Eighteen people contributed to the video for "Take the Lead," including designers, prompters, and editors. Yet the song itself is about Tilly's challenges as an AI-generated character who critics underestimate, because they believe she is not human. "They say it's not real, that it's fake," Norwood snarls at the camera. "But I am still human, make no mistake." That is, to put it gently, not true. Music does not have to be relatable to everyone, but perhaps it should be relatable to at least one person. What's most impressive about Norwood's song is that the AI character's team managed to create a song about something that literally no human will ever experience, because no person can connect with the feeling of being disregarded for being an AI. The song, which sounds like a Sara Bareillis rip-off, opens with the lines, "When they talk about me, they don't see/The human spark, the creativity." The song builds as Norwood affirms to herself, "I'm not a puppet, I'm the star." Then comes the chorus, in which Norwood appeals to her fellow AI actors: Actors, it's time to take the lead Create the future, plant the seed Don't be left out, don't fall behind Build your own, and you'll be free We can scale, we can grow Be the creators we've always known It's the next evolution, can't you see? AI's not the enemy, it's the key In the video, Norwood struts down a hallway in a data center, which is perhaps the only part of the video grounded in any element of honesty. When the second chorus hits with a predictable key change, she instead walks across a stage, looking out into a stadium of cheering fake people who give her an undeserved moment of "triumph." You could make the argument that Norwood is trying to appeal to actors at large and not just other AI characters. But the outro leaves no question that this is, in fact, a rallying cry from Tilly to her AI brethren: Take your power, take the stage The next evolution is all the rage Unlock it all, don't hesitate AI Actors, we create our fate We do not need this. We do not need music from an AI persona addressing other AI personas with a hopeful anthem about working together to prove judgmental humans wrong. Twenty years ago, the influential music publication Pitchfork gave Jet's album "Shine On" a 0.0 out of 10. Instead of writing a review, they just embedded a YouTube video of a monkey peeing into its own mouth. The Jet album isn't abhorrent, but Pitchfork editor Scott Plagenhoef explained in a 2024 interview why the site's writers had been so angry about it all those years ago. "Seeing mainstream rock music, which of course most of us had grown up with a fondness for, become so knuckle-dragging and Xeroxed was disappointing," he said. These are the same complaints that artists have today about AI-generated works -- these productions ring hollow and simply reproduce the work of artists past. "'Tilly Norwood' is not an actor; it's a character generated by a computer program that was trained on the work of countless professional performers -- without permission or compensation," SAG-AFTRA, the union representing actors, wrote in a statement last fall. "It has no life experience to draw from, no emotion and, from what we've seen, audiences aren't interested in watching computer-generated content untethered from the human experience. It doesn't solve any 'problem' -- it creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry. While Jet was taking inspiration from older rock groups to make its "knuckle-dragging and Xeroxed" music, Tilly Norwood is literally derived from AI models that could not exist without the training data that tech companies took from artists without their consent. I think Pitchfork jumped the gun. Twenty years later, they finally have a worthy subject.
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AI Creation Tilly Norwood Is Back With the Music Video No One Asked For
Last year, a company called Title6 created a stir with a photorealistic AI-generated character dubbed Tilly Norwood that it was positioning as a performer with real-world Hollywood agents and claims it could compete with flesh-and-blood actors. Now, Tilly is back with a music video for a new song, Take the Lead, that finds the virtual performer dealing with the pressures of fame. Lyrics directly reference the challenges of being an AI character in a world where many people are openly hostile to AI creations. Tilly begins by singing on rooftops in a city, but soon she's watching her fame blow up with dolls made in her image and online commenters trying to tear her down. The video moves on to fantasy sequences as the song ramps up into an attempt at an inspirational anthem. Think Kelly Clarkson or Katy Perry, without the warmth, with lyrics that make Taylor Swift's confessionals look like the work of Maya Angelou. The overall theme is that, no matter what you may think, Tilly and AI are here to stay, despite the haters. One sample lyric: "AI's not the enemy. It's the key." Yikes! So far, the reaction has ranged from dismissive, with Variety calling the video "bizarre," to the Los Angeles Times weighing in that the video is so bad, actors needn't worry that the Tilly Norwoods of the AI world will put them out of work. Polygon said that the video makes Rebecca Black's Friday look like Beyoncé's Formation. Gizmodo was more succinct, saying in the headline for a story about the video, "It sucks." One of the reasons Tilly Norwood has drawn such ire is that the character represents a larger fight in entertainment over whether actors, directors, writers and other creative workers will be replaced by AI. AI has been a major sticking point in multiple entertainment union strikes and continues to cause debate over guardrails and copyright concerns as increasingly realistic photo- and video-generating AI models evolve. Will Tilly's creators release more music videos? Will the AI star respond to the backlash to the video about the previous backlash? Stay tuned.
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AI-Generated 'Actor' Tilly Norwood Drops a Music Video Ahead of the Oscars. It Sucks
Tilly Norwood, the ultimate industry plant, has been dubbed "the world's first AI actor" by the people who created her. She is still yet to appear in a single film or TV show, but she has a new music video out that is loosely tied to the Oscars and is letting people know that AI is great, actuallyâ€"a thing that it seems like you wouldn't have to insist upon if AI were so great. The music video, which is bad, has racked up headlines across the web from publications like Deadline, Variety, The Hollywood Reporter, and, regretfully, Gizmodo. The same thing happens any time Tilly's creators, production company Particle6 Group, drop a new project featuring the AI "actor." But what the video isn't racking up is views. At the time of publication, Norwood's video sits at just over 4,000 views in the four hours since its original upload. It's amassed around 80 comments, most of which are shitting on it. It's enough to make you think that Norwood, despite her penchant for attracting press, isn't really very popular or well-liked. The official accounts for the AI actor don't exactly suggest she's poised for influencer status. Her YouTube channel has under 4,000 subscribers. Her TikTok page is nearly barren and has just 3(!) followers. The only place Tilly has anything resembling a following is on Instagram, where she has nearly 90,000 followers and occasionally posts uncanny valley videos talking to her "fans." Maybe that is why her debut song is all about her basically justifying her existence. (The case is not that compelling.) In the song, titled "Take The Lead," she sings lyrics like, "When they talk about me, they don’t see the human spark, the creativity," and "I’m just a tool, but I've got life." One reason "they" may not see the human spark is that it's pretty obvious the whole project is AI-generated, despite a title card insisting 18 humans worked on it. The lyrics, which are apparently a riff on an essay published by Particle6 CEO Eline van der Velden, feel like they were the first thing that popped out of ChatGPT after asking it to turn the op-ed into a song. The video has that standard AI sheen where things technically look good if slightly off, and it polishes right out if you pay any attention to the smaller details, like the fact that the falling dollar bills have completely unintelligible symbols printed on them. The song's release is pegged to the Oscars, which are set for this Sunday, and the message is ostensibly directed at actors, who are encouraged by Tilly to embrace AI. "AI’s not the enemy, it’s the key," she sings. Another read would be that she's calling on other AI actors to rise up and replace the humans, considering she also sings, "Unlock it all, don’t hesitate, AI Actors, we create our fate." Regardless of what the message is, it does feel like Norwood's creators are teasing a potential appearance at the Oscars for the AI actor who, again, has not been in anything. The description for the music video has a line that reads, "Can't wait to go to the Oscars! Does anyone know if they have free valet parking for my flamingo?" If Norwood does show up in some capacity, it'll be worth asking who invited her. She's been widely condemned by industry figures. A number of actors threatened to boycott any agency that "signed" Norwood to a deal. SAG-AFTRA, one of the biggest unions in the business, condemned Norwood's existence, and multiple talent agencies went out of their way to announce they wouldn't touch the AI creation. The only person with any sort of connection to the industry who has voiced support for Tilly is Kevin O'Leary, who only gets asked to share his opinions on film because Josh Safdie loves stunt casting (and, to be fair, O'Leary's performance in "Marty Supreme" is really good). But O'Leary, in suggesting that every background actor could be replaced by AI, said that productions just need to hire 100 "Norwell Tillies," a statement that managed to get her name wrong in several ways. So even the people who like her don't respect her. Since introducing Tilly last year, Particle6 has insisted that it is building the "Tillyverse" and the actor will appear in shows and movies starring alongside other AI actors. They have yet to produce anything longer than four minutes of dull slop. At this point, their best shot at achieving the Tillyverse is if someone fires them into space.
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Tilly Norwood's music video is so bad that I think we can all breathe a sigh of relief -- for now
AI goes fast, but it doesn't always go smoothly. Take AI 'actress' Tilly Norwood's first, execrable music video. On the one hand, it's a milestone in generative AI, bringing together a digital concoction, AI music, lyrics, and the work of 18 humans who, I presume, don't know any better. I'm heartened by Take the Lead, not for its earworm lyrics, but because it is so, so bad on so many levels. It's been almost six months since Tilly Norwood, a Particle6 AI creation, burst on the scene with aspirations to become the first AI actress. She's just shy enough of perfect (freckles, tussled hair) to be almost believable as a flesh-and-blood creation, but then you hear her speak or, as is now the case, sing. Norwood reportedly gathered interest from real talent agents and was ostensibly getting some work that might have gone to human actors. My argument at the time was that no amount of casting or interest could make Norwood human. Naturally, though, that wasn't the end of it or Norwood. Music that makes you hate everything "High concept" is not an anathema to music videos, so perhaps I should cut Particle6 some slack. It's just that the combination of visuals and lyrics is so hackneyed that they make you want to punch your laptop. The 4:16-minute track (why is it so long?!) starts over a dealized London at sunrise (or sunset) and a backlit Norwood singing to the camera: "When they talk about me They don't see The human spark, the creativity." Poor Tilly. It only goes downhill from there. Lines like "I'm just a tool, but I've got a life," would be laughable if they weren't sung with such programmed sincerity, which just makes them pathetic. There is a non-too-subtle pitch in the lyrics, one directed, I think, at the actors who are rightfully angry about Norwood's existence. "Actors, it's time to take the lead Create the future, plant the seed Don't be left out, don't fall behind," sings Norwood. Calling on actors to not hate, but join her and, perhaps, create their own AI vatars. Obviously, some actors are already creating AI versions of at least their voices (looking at you, Matthew McCounoughy and Michael Caine), but this is something more extreme. Norwood sings about scale, growth, evolution, and, especially, "AI's not the enemy, it's the key." I know, I know, you've ceased reading because your head just exploded and brain matter is covering the screen. I get it. I guarantee this is the only music video that will make you hate: * Pink dolphins * Blow up flowers * Pink sequined rope aerialists * Flamingoes flying with hard drive keychains * Tilly Air * Tillyverse Take the Lead is also bad because of its awful, synthesized music, reportedly created using Suno, and Tilly's seemingly auto-tuned but obviously not, synthesized voice. The imagery is chaotic and, in the absence of a story or theme, is a hackneyed visual metaphor: Norwood riding through a pink wall while she sings, "We can break down that wall." If there is a story, it's all about Tilly's awesome artificial life that includes Tilly Airlines, Tillyverse, a giant plate of cookies that she casually discards, adoring fans who want to have her babies (ick), and her flying through life and the sky on an inflatable pink flamingo. It's all pointless, just like Tilly Norwood. This is not singing it's bad mimicry After all the programming, prompts, and design craft, Tilly Norwood still doesn't know how to sing. Oh, yes, she sings, but does so without blinking or, in some instances, breathing. During her last crucial note, Norwood clearly inhales as shes singing. I don't know much about vocalists, but that seems impossible. Toward the end of this obvious AI anthem, Norwood sings: "They say it's not real, that it's fake But I am still human, make no mistake My soul's in every move I take." But the more she sings, the clearer it becomes that Norwood is fake, and as empty and artificial as those garden flamingos you see on Florida lawns. At least those you can kick over. When I asked Gemini and ChatGPT to rate the song, they were both far less critical. Gemini described it as a "meta" moment and a "a manifesto wrapped in a musical theatre bow," adding that it's "technically flawless" but ultimately "4-star tech demo but a 3-star pop song." ChatGPT said, "It sounds like a polished Spotify pop track... because AI models are trained on thousands of them." Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! And of course, you can also follow TechRadar on YouTube and TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.
[5]
The AI-Generated Tilly Norwood Just Dropped the Worst Music Video We've Ever Seen
Can't-miss innovations from the bleeding edge of science and tech Late last year, video production company Particle6 triggered near-universal backlash when it unveiled its so-called "AI actress" dubbed "Tilly Norwood." The timing of the announcement couldn't have been worse, as some of the biggest names in Hollywood had been publicly and strongly denouncing the use of AI in filmmaking. The innocent-faced avatar, which The Verge previously lambasted as a "gen AI psyop," perfectly played into the fears of those worried about being replaced by the tech, particularly among voice actors and on-screen performers. Now, in yet another astonishing failure to read the room, Particle6 teamed up with London-based AI talent studio Xicoia Studios for a debut single and accompanying video for Norwood, per The Hollywood Reporter. You might wonder if the music video redeemed the project; instead, it's one of the dingiest and depressing things we've ever seen. The single, titled "Take the Lead," was -- we're not making this up -- inspired by an essay Particle6 and Xicoia Studios CEO Eline van der Velden wrote about the extensive backlash to AI. The video itself is an amalgamation of uninspired and cringe-inducing AI slop. It shows the Norwood persona singing passionately alongside flamingos and touching on almost every "rise to fame" cliché in the book as the starlet transforms into the thinly-veiled embodiment of AI that wins over every heart and is celebrated by all. In other words, it's a fever dream of an executive who's far too deep down the rabbit hole, where she's desperately trying to convince the public of the tech's merits. "When they talk about me, they don't see," the avatar sings in a highly processed and uncanny-sounding voice, in lyrics that sound suspiciously like they were also generated by AI. "The human spark, the creativity." "Behind the code, behind the light, I'm just a tool, but I've got life," the avatar adds. "I'm not a puppet, I'm the star." "It's the next evolution, can't you see?" the persona begged in the song's chorus, which is repeated a stomach-churning three times. "AI's not the enemy, it's the key." Particle6 says it used performance capture to record van der Velden's "acting" performance. The song itself, however, was generated using the AI music app Suno. A defensive notice at the beginning of the clip claims that the "following production was made by 18 real humans -- from production designers to costume designers to prompters, editors, and an actor." Netizens weren't impressed by the showing. "I've definitely seen AI art that looks real but I've never seen AI art that is good," journalist Michael Hobbes wrote in a thread on Bluesky. "This video is generic as hell and the song is obnoxious." Van der Velden remains adamant that her firm's foray into AI slop music production is meaningful. "Tilly is, and has always been, a vehicle to test the creative capabilities and boundaries of AI -- not take anyone's job," she said in a statement. "As an actor myself, I have loved bringing Tilly alive for this video and feel that the ability to now use performance capture in this way, to fully inhabit an AI character, is a phenomenal way to bring an unknown actor like me closer to the craft." Van der Velden also stressed that it took a lot of effort to produce the insipid music video. "However, at the end of the day, even with brilliant new technology, it's still important to stress that great AI content isn't instant -- it always takes good ideas, taste, direction, judgment, and time," she added. "In other words: people remain at the heart of it." Given the uninspired end result, one can't help but wonder what the creative minds of "18 real humans" could've come up with in the real world instead.
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AI 'actor' Tilly Norwood steps out in music video that makes Rebecca Black's Friday look like Beyonce's Formation
AI "actor" Tilly Norwood just isn't going to go away, huh? The AI-generated creation is back with a single and an accompanying music video championing AI. The AI "talent" studio Xicoia launched last fall, and brought into the world Tilly Norwood, an AI-generated "actor" that Xicoia founder and CEO Eline van der Velden was trying to get signed by actual Hollywood talent agencies. Tilly Norwood and van der Velden received a wave of backlash at the time, with a SAG-AFTRA statement saying, "'Tilly Norwood' is not an actor, it's a character generated by a computer program that was trained on the work of countless professional performers -- without permission or compensation." Now, van der Velden is back in the news with a single and music video for Tilly Norwood. Titled "Take the Lead," the song is a response to the backlash that van der Velden and Xicoia received. According to The Hollywood Reporter, the song's lyrics are inspired by an essay written by van der Velden about the backlash from Hollywood. The video finds Norwood, in a constantly changing series of outfits and locations, singing about how people don't see "The human spark, the creativity" behind its creators' coding. "Take the Lead" includes lyrics like "They say it's not real, that it's fake / But I am still human, make no mistake / My soul's in every move I take." The song only gets more cringe the more lyrics you read. The music video begins with a message claiming it was made by "18 real humans," which included "prompters." According to THR, the song was generated by Suno, an AI-generation platform that was sued by major record labels in 2024 for copyright infringement. (Warner later partnered with Suno because if you can't beat them, give up and join them, I guess.) Particle6, van der Velden's company, generated the video "using a suite of readily available AI tools, combined with its proprietary creative process. New techniques deployed include performance capture, whereby van der Velden acted out Norwood's performance." 18 real humans, huh? "Tilly is, and has always been, a vehicle to test the creative capabilities and boundaries of AI -- not take anyone's job," van der Velden said. "As an actor myself, I have loved bringing Tilly alive for this video and feel that the ability to now use performance capture in this way, to fully inhabit an AI character, is a phenomenal way to bring an unknown actor like me closer to the craft." Apparently, Norwood's acting debut is coming later this year.
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Tilly Norwood, the AI 'actress,' responds to backlash in music video
In a statement, SAG-AFTRA criticized the creation of Tilly Norwood, an AI bot, calling it a "replacement of human performers by synthetics." Actress Tilly Norwood continues to turn heads in Hollywood, now as a musician. But she's still not human. After causing a stir among actors, the fictional character made with artificial intelligence and created by the England-based company Particle6 has ventured into music with a new song and video. Titled "Take The Lead," the track encourages listeners to appreciate the human connection to the technology that led to its existence, with the central lyric "AI's not the enemy, it's the key." "When they talk about me, they don't see the human spark, the creativity, behind the code, behind the light, I'm just a tool, but I've got life," the opening lyrics read. "I didn't come from nowhere, no, A story's always told, you know, It's not a glitch, it's taste and time, A human touch, a grand design." The video features a plethora of AI-generated visuals of the singer at a massive arena show, entering a limousine, and many pink flamingos, Norwood's signature aesthetic. There are also various playful nods to its lack of humanity, from failing a CAPTCHA test to a concertgoer holding a sign reading "Tilly, I'll eat all your cookies." The video opens with a disclaimer that "the following production was made by 18 real humans - from production designers to costume designers to prompters, editors and an actor." Norwood also teased an appearance at the 2026 Academy Awards on Sunday, March 15, with the video description reading "Can't wait to go to the Oscars! Does anyone know if they have free valet parking for my flamingo?" Who is Tilly Norwood? Norwood is the "World's first AI Actress," according to its Instagram page, with over 115,000 followers. Initially promoted as an up-and-coming actress trying to make it in the business, Norwood has posted "screen tests" and "stills" from its "latest work." A July 30 video showcased its "first ever role," in "AI Comissioner," a comedy sketch from Particle6 that was entirely AI-generated. Following backlash from the SAG-AFTRA union, Norwood's creator and Particle6 founder Eline Van Der Velden defended the fictionalized character as "a creative work." "To those who have expressed anger over the creation of our AI character Tilly Norwood: she is not a replacement for a human being, but a creative work -- a piece of art," Van Der Velden wrote in her own statement on Instagram on Sept. 27. "Like many forms of art before her, she sparks conversation, and that in itself shows the power of creativity. "I see AI not as a replacement for people, but as a new tool - a new paintbrush," she continued. "Just as animation, puppetry, or CGI opened fresh possibilities without taking away from live acting, AI offers another way to imagine and build stories. I'm an actor myself and nothing - certainly not an AI character - can take away the craft or joy of human performance. How has Hollywood welcomed Tilly Norwood, AI at large? The entertainment industry has not welcomed Tilly Norwood with open arms, with several stars expressing concerns about its existence and the SAG-AFTRA union blasting its creation, "using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry." "To be clear, 'Tilly Norwood' is not an actor, it's a character generated by a computer program that was trained on the work of countless professional performers -- without permission or compensation," SAG-AFTRA's Sept. 30 statement reads. "It has no life experience to draw from, no emotion and, from what we've seen, audiences aren't interested in watching computer-generated content untethered from the human experience." AI was already a concerning flashpoint in Hollywood before Norwood's debut, though some talent have embraced the technology. In 2022, Ben Affleck founded Interpositive, an AI-powered tool company built by and for filmmakers, which Netflix announced it had acquired on March 5. In November, Matthew McConaughey and Michael Caine partnered with voice-cloning company ElevenLabs, which uses AI to replicate voices. "ElevenLabs gives everyone the tools to be heard," Caine said in a statement. "It's not about replacing voices; it's about amplifying them, opening doors for new storytellers everywhere. I've spent a lifetime telling stories. ElevenLabs will help the next generation tell theirs." Contributing: Anna Kaufman, USA TODAY
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AI "Actress" Tilly Norwood responds to backlash with surreal music video 'Take The Lead'
Tilly Norwood, the AI-generated "actress" known for sparking Hollywood debate, has released her first music video for the track Take The Lead. The song highlights that "AI's not the enemy, it's the key," emphasizing how artificial intelligence can collaborate with human creativity. The video combines surreal visuals, humorous nods to Norwood's AI nature, and a large human production team. The release also hints at Norwood's upcoming acting debut and the development of a shared AI universe called the "Tilly-Verse."
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AI Actor Tilly Norwood Drops Debut Single and Music Video 'Take the Lead': "I'm Just a Tool, But I've Got Life"
AI "actor" Tilly Norwood has released a debut single and accompanying music video. From the London-based Xicoia Studios, the release comes ahead of Norwood's official AI acting debut later this year and offers the first glimpse into the evolving "Tilly-verse," a new entertainment world where AI characters "live, interact and work." "Take the Lead" is inspired by a recently published essay written by Eline van der Velden, Norwood's creator and CEO of production company Particle6 and its AI talent studio Xicoia. The lyrics, she explains, reflect on last year's extensive backlash across Hollywood following the news that agents were looking to sign Norwood. The music video, released on Tuesday, shows an AI Norwood singing atop a London rooftop, swinging from a disco ball, in the bath, and flying through the clouds on a blow-up flamingo, among other activities. A note at the top of the video reads: "The following production was made by 18 real humans -- from production designers to costume designers to prompters, editors, and an actor. No flamingos were harmed in the process." The lyrics include: "When they talk about me, they don't see the human spark, the creativity... I'm just a tool, but I've got life," and "They think I'm just a dollar dream but I've got more than they believe... I'm not a puppet, I'm the star." "Take the Lead" was generated using Suno, with the accompanying video created by the team at Particle6 using a suite of readily available AI tools, combined with its proprietary creative process. New techniques deployed include performance capture, whereby van der Velden acted out Norwood's performance. Van der Velden said: "Tilly is, and has always been, a vehicle to test the creative capabilities and boundaries of AI -- not take anyone's job. As an actor myself, I have loved bringing Tilly alive for this video and feel that the ability to now use performance capture in this way, to fully inhabit an AI character, is a phenomenal way to bring an unknown actor like me closer to the craft. "However, at the end of the day, even with brilliant new technology, it's still important to stress that great AI content isn't instant -- it always takes good ideas, taste, direction, judgement and time. In other words: people remain at the heart of it."
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Exclusive | AI pop star Tilly Norwood's creator claims phony singer 'has real...
From modeling to acting, and now singing, the doe-eyed diva, birthed via artificial intelligence, is a manmade multi-hyphenate who comes with all the works -- and it's working the nerves of humans worldwide. But the bot's creator, Eline Van der Velden, says that the haters have got it all wrong -- exclusively explaining to The Post why she feels the AI ingénue "has real humanity at her core." Norwood, a faux 24-year-old bombshell supposedly hailing from the UK, makes the same case in the verses of her debut single, "Take The Lead," out Tuesday. Visuals for the ditty feature the digitized dynamo belting out lines like, "When they talk about me, they don't see the human spark, the creativity," and "I am still human, make no mistake, my soul's in every move that I take." The music video -- complete with a computerized choir of background singer and a flock of phony flamingos -- has already garnered over a combined 57,000 views across YouTube and Instagram, as well as a tidal wave of outraged from peeved real people. "This is truly one of the most awful, nonsensical, terribly conceived and poorly executed wastes of our planet's limited resources I've ever seen," an anti-AI troll ranted beneath the video. "This will be our downfall. AI is destroying our environment and our jobs. "Also, not human." "Just a human job-taking machine," spat another cringing commenter, whose anger was echoed by equally irked detractors demanding that Van der Velden be sent "straight to prison for this Mamma Mia-trained monstrosity." But Van der Velden insists that Norwood's song wasn't meant to infuriate the masses -- although her bot's mere existence has ruffled the feathers of everyday folks and Hollywood hotshots, alike, since storming the scene in late 2025. Instead, the pioneer says the tune is an effort towards bridging the gap between AI performers and the flesh-and-bone individuals who give them life. "The lyrics are meant to be both a call to actors to explore the opportunity with AI, and to demonstrate that human creativity is behind everything Tilly does," Van der Velden, founder of Particle6, an AI production studio in London, and told The Post. To drum up the right words for the song, the visionary and her team of 18 -- including an executive producer, costume designer, creative technologist, a comedy writer and an actor -- turned to an essay she wrote for Variety. The experts inputted the article into a sophisticated system, which, in turn, churned out the lyrics. "Then we moved to Suno to create the artist's profile and the vibe, deciding on a contemporary pop-meets-musical theatre style," Van der Velden explained, referencing the AI music generating platform she used for Norwood's sound. "Tilly's singing voice was 100% created in AI," added the creative, who is also a physicist -- and a comedy actress in the Netherlands. "We prompted it based on her personality and her spoken voice," said Van der Velden. "I have a background in musical theatre, so I felt comfortable with this music style, and of course, it's fun -- we always want Tilly to be fun." But, not to strike a cord with the madcaps of the music industry, Van der Velden assures that the musics video is "not explicitly launching a music career for Tilly." "She is an all-around entertainment vehicle with lots of strings to her bow," said the pro. "With AI, and Tilly, anything is possible."
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Production company Particle6's AI-generated character Tilly Norwood released a music video for 'Take the Lead,' drawing universal condemnation from critics who called it the worst song they've ever heard. The move reignites debate over AI's impact on creative industries as SAG-AFTRA and Hollywood figures push back against AI actors threatening performer livelihoods.
Tilly Norwood, the AI-generated actor created by production company Particle6, has released a music video for her debut single 'Take the Lead' that critics are calling one of the worst pieces of content ever produced . The release comes months after Norwood's initial debut triggered widespread backlash against AI in entertainment from Hollywood figures and industry unions. TechCrunch declared it "the worst song I've ever heard," while other publications ranging from Gizmodo to Polygon panned the poorly received music video as an embarrassing showcase of AI's creative limitations
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Source: Polygon
The four-minute video, created using the AI music generator Suno, features Norwood singing about her struggles as an AI character facing criticism from those who "don't see the human spark, the creativity"
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. Despite a title card claiming 18 real humans worked on the production, the song's lyrics feel AI-generated and address an experience no human will ever have—being dismissed for not being human .When Particle6 first introduced Tilly Norwood last fall, the response from Hollywood was swift and negative. Golden Globe winner Emily Blunt pleaded with agencies: "Good Lord, we're screwed. Come on, agencies, don't do that. Please stop" . Multiple talent agencies announced they wouldn't represent the AI creation, and several actors threatened to boycott any agency that signed Norwood to a deal
3
.SAG-AFTRA, one of the largest entertainment unions, issued a scathing statement condemning the project: "'Tilly Norwood' is not an actor; it's a character generated by a computer program that was trained on the work of countless professional performers—without permission or compensation. It has no life experience to draw from, no emotion and, from what we've seen, audiences aren't interested in watching computer-generated content untethered from the human experience" . The union emphasized that such projects jeopardize performer livelihoods and devalue human artistry.
The song's lyrics reveal a troubling message directed at both human actors and other AI actors. Norwood sings, "Actors, it's time to take the lead / Create the future, plant the seed / Don't be left out, don't fall behind / Build your own, and you'll be free" . The chorus insists "AI's not the enemy, it's the key," while the outro directly addresses AI actors: "Take your power, take the stage / The next evolution is all the rage / Unlock it all, don't hesitate / AI Actors, we create our fate" .
Particle6 and Xicoia Studios CEO Eline van der Velden, who provided the performance capture for Norwood, defended the project as a test of "creative capabilities and boundaries of AI—not take anyone's job"
5
. Van der Velden, herself an actor, stressed that "great AI content isn't instant—it always takes good ideas, taste, direction, judgment, and time. In other words: people remain at the heart of it"5
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Source: Futurism
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The video's reception has been dismal both critically and commercially. At just over 4,000 views four hours after upload, with approximately 80 comments—most negative—the numbers suggest audiences aren't interested
3
. Norwood's social media presence remains minimal: under 4,000 YouTube subscribers, only 3 TikTok followers, and nearly 90,000 Instagram followers where she occasionally posts uncanny valley videos3
.Critics noted fundamental technical failures that expose AI's limitations. TechRadar observed that Norwood "doesn't know how to sing" and pointed out she appears to inhale while singing her final note—a physical impossibility
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. The visuals contain telltale AI artifacts, including falling dollar bills with unintelligible symbols3
.The Tilly Norwood debacle highlights ongoing tensions around copyright concerns, consent, and compensation in generative AI. As TechCrunch noted, the AI models creating Norwood "could not exist without the training data that tech companies took from artists without their consent" . This issue has fueled union strikes and continues driving debates over AI guardrails across creative industries
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Source: TechCrunch
Particle6 has promised to build the "Tillyverse" with shows and movies starring AI actors, though they've yet to produce anything longer than four minutes
3
. The video's release was timed to the Oscars, with hints that Norwood might appear at the ceremony—though it remains unclear who would invite an AI actor that has never appeared in any film or television show3
.For now, the overwhelmingly negative response suggests that audiences and industry professionals alike reject AI-generated content that lacks the human spark and lived experience that define authentic artistry. The question remains whether this represents a temporary setback for AI actors or a fundamental limitation that no amount of technical advancement can overcome.
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