AI job cuts hit UK hardest with 8% net losses as workers fear displacement across industries

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Morgan Stanley research reveals Britain is experiencing sharper AI-driven job cuts than other major economies, with UK companies reporting 8% net job losses over the past year—double the international average. Meanwhile, over a quarter of British workers fear losing their jobs to artificial intelligence within five years, as automation reshapes white-collar roles and entry-level positions disappear faster than new opportunities emerge.

UK Labour Market Bears Brunt of AI Job Cuts

Britain is losing jobs to artificial intelligence at an alarming rate that outpaces its international peers, according to new research from Morgan Stanley

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. British companies reported 8% net job losses over the past 12 months due to AI adoption—the highest level among a group that included German, American, Japanese and Australian firms, and twice the international average. This makes the UK an early warning sign for how AI-driven job cuts could reshape labour markets globally

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Source: Bloomberg

Source: Bloomberg

The Morgan Stanley study surveyed firms that have been using AI for at least a year across five industries exposed to the technology: consumer staples and retail, real estate, transport, healthcare equipment and automobiles. While UK companies saw an average 11.5% productivity increase thanks to AI—with almost half reporting even greater boosts—their US counterparts reported virtually the same productivity gains yet created more jobs than they slashed

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. This divergence reveals that productivity growth alone doesn't guarantee employment stability when cost pressures mount.

Workers Fear Losing Jobs to AI as Automation Accelerates

More than a quarter (27%) of UK workers are worried their jobs could disappear in the next five years as a result of AI, according to Randstad's annual review surveying 27,000 workers and 1,225 organisations across 35 countries

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. Two-thirds (66%) of UK employers reported having invested in AI in the past 12 months, while more than half (56%) of workers said companies were encouraging the use of AI tools in the workplace. This has created what Randstad calls "mismatched AI expectations" between employees and employers over the impact on careers, with just under half (45%) of UK office workers believing AI would benefit companies more than employees

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Younger workers, particularly those belonging to Gen Z, expressed the most concern about their ability to adapt, while baby boomers nearing retirement showed greater self-assurance. This anxiety stems partly from business leaders investing in AI to plug skills gaps through automation instead of retraining new hires, adding pressure on those entering the workforce at a time when the UK labour market is cooling

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Workforce Reductions Target White-Collar and Entry-Level Roles

The impact of artificial intelligence is particularly severe for white-collar workers and young people in Britain. Official figures show vacancies across the economy have fallen by more than a third since 2022—the equivalent of half a million roles. A fifth of that decline in vacancies was driven by sectors most likely to be impacted by AI, such as professional, scientific and technical activities, administrative services, and IT

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Since ChatGPT launched in 2022, UK job postings for roles likely affected by AI—like software developers or consultants—have dropped 37%, compared to a 26% decline elsewhere. Youth unemployment has risen faster than the overall rate, reaching 13.7% in the three months through November, the highest since 2020

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. Employers surveyed by Morgan Stanley said they were most likely to cut early-career jobs requiring two to five years of experience in the UK, threatening the talent pipeline that helps workers move into more senior roles.

Cost Pressures Amplify AI Integration and Efficiency Push

The AI revolution in Britain coincides with employers struggling under payroll costs, slow growth and political instability. Firms are cutting jobs at the fastest pace since 2020, with unemployment at a near five-year high, as large minimum-wage rises and an increase in national insurance contributions impact staffing plans

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. Justin Moy, managing director at EHF Mortgages, noted that "the rising costs of employing staff is driving a growing number of smaller businesses to use AI and outsourcing solutions to fulfill roles traditionally filled by local people"

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The Morgan Stanley report showed that AI led employers in the UK to cut or refrain from backfilling around a fourth of their roles, similar to peers in other countries. Yet UK firms were significantly less likely to step up hiring as a result of the technology, suggesting they are banking efficiency gains to offset rising expenses rather than redeploying workers into new roles

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Global Pattern Emerges as Layoffs Spread Across Industries

The pattern extends beyond Britain. Across the US, companies are increasingly linking workforce reductions to AI-driven efficiency. Amazon announced plans to cut 16,000 corporate jobs affecting roles across Amazon Web Services, retail, Prime Video and human resources

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. United Parcel Service is moving ahead with a restructuring that could eliminate as many as 30,000 jobs this year. Microsoft cut around 15,000 roles during 2025 after CEO Satya Nadella said AI was writing 20% to 30% of the company's code

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Salesforce's Marc Benioff revealed that AI agents now handle roughly half of customer interactions, allowing the company to reduce its customer support workforce from about 9,000 to 5,000. At IBM, CEO Arvind Krishna confirmed that AI chatbots had replaced several hundred HR roles

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. These examples show how automating transactional roles is becoming standard practice across sectors.

Long-Term Implications and Job Displacement Risks

While AI has the potential to rescue Britain's economy from sluggish growth, Bank of England Governor Andrew Bailey warned last month that the UK needs to be ready for AI-driven job displacement. The Office for Budget Responsibility estimates the technology could lift productivity growth by as much as 0.8 percentage points within the next decade—a boost that would improve living standards and public finances

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. However, Bailey cautioned that automation could impact the talent pipeline and disrupt career progression paths.

About half (55%) of UK workers surveyed by Randstad said AI had made a positive impact on their productivity, echoing employer views

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. Yet the survey found job vacancies requiring "AI agent" skills had risen by 1,587% over the past year, highlighting how rapidly skill requirements are shifting. Sander van 't Noordende, Randstad's chief executive, emphasized that "AI is not a rival to labour; it should be seen as key to augmenting tasks and highlighting the importance of roles that only people can do"

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Jamie Dimon, CEO of JP Morgan, warned at the World Economic Forum in Davos that governments and businesses must step in to help workers displaced by the technology or risk "civil unrest"

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. The concentration of job displacement among younger workers and the erosion of entry-level positions raise questions about how the next generation will build careers and acquire the experience needed for senior roles. As Rachel Fletcher from Morgan Stanley noted, the UK's experience serves as an early indicator for other economies watching how labour shortages, technological unemployment and social unrest might intersect in the coming years.

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