Alibaba and Apple Join Forces to Bring AI Features to iPhones in China

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On Wed, 12 Feb, 8:20 AM UTC

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Alibaba has secured a partnership with Apple to provide AI technology for iPhones in China, marking a significant development in the Chinese AI market and potentially reviving Apple's position in the country.

Alibaba Secures Key Partnership with Apple

Alibaba Group has won a coveted role in powering AI features on Apple's iPhones in China, as confirmed by Alibaba Chairman Joseph Tsai 1. This partnership marks a significant development in the Chinese AI market and could potentially revive Apple's position in its second-largest market after the United States 2.

Strategic Importance for Both Companies

For Apple, this collaboration addresses the challenge of providing its full suite of AI features in China due to regulations requiring partnerships with locally accredited companies 1. The move is seen as crucial for Apple to regain lost ground in China, where it has faced declining revenues for six consecutive quarters 3.

For Alibaba, securing Apple's endorsement represents a major win in the highly competitive domestic AI market. The partnership comes at a pivotal moment for Chinese AI and for Alibaba in particular, which has seen its market value increase by more than $80 billion in 2025 1.

AI Features and Development

Apple is working to bring its AI features, known as Apple Intelligence, to China by mid-2025 3. These features include an improved Siri voice assistant and various text-generation and photo-editing capabilities 4. The company has submitted AI features co-developed with Alibaba for approval by China's cyberspace regulator, a process that could take months 4.

Competitive Landscape and Market Implications

The partnership between Alibaba and Apple could reshape the AI landscape in China. Other major players in the Chinese AI market include Baidu, Tencent, and ByteDance, all of which are developing their own AI innovations 5. Baidu, for instance, recently announced that it was making its flagship AI chatbot free 1.

Regulatory Challenges and Data Leverage

The Chinese regulatory environment remains stringent, particularly concerning AI technologies. Companies must navigate a complex approval process before deploying new AI features 5. However, Alibaba's established footprint in China may provide Apple an advantage in securing the necessary approvals more swiftly 5.

Alibaba's vast consumer data from its e-commerce platforms presents an unparalleled opportunity for both personalized consumer experiences and cutting-edge AI applications 5. This data could be leveraged by Apple to offer personalized generative AI features to Chinese consumers 5.

Market Response and Future Outlook

The news of this partnership has had a significant impact on Alibaba's stock performance. Shares surged 6.7% following the announcement, putting the stock on track for its biggest daily gain since September 4. Since hitting a 2025 low on January 13, Alibaba's Hong Kong-listed shares have surged 46%, expanding its market value by nearly $87 billion 6.

As both companies prepare to roll out AI features designed for the Chinese market, the implications for the AI landscape in China could be profound. The success of this alliance may not only rejuvenate Alibaba's market position but could also redefine how AI is integrated into consumer products in the world's largest smartphone market 5.

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