Amagi and Anoki Partner to Revolutionize Contextual CTV Advertising for FAST Channels
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On Thu, 8 Aug, 4:02 PM UTC
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Amagi Partners With Anoki to Bring Contextual CTV Advertising to FAST
Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), today announced a strategic partnership with Anoki Inc., a trailblazer in AI-powered contextual CTV advertising. This dynamic collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. Integrating with Amagi, Anoki's ContextIQ platform generates contextual scene-level metadata on select content served by Amagi using multi-model generative AI that goes far beyond genres and text analysis. This ensures hyper-relevant ad placements -- to the right people at the right time, when they are primed and ready to engage. ContextIQ also analyzes and evaluates the suitability of scenes based on brand safety standards and by focusing on the content, not viewer data, making it easy to adhere to new and emerging regulatory frameworks around privacy. "This partnership with Anoki aligns perfectly with our mission to optimize ad delivery and monetization for FAST channels, as well as ensure our customers have access to the latest in technology and AI," said Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi. "Anoki's advanced, AI-powered ContextIQ is the best in class in contextual advertising and will boost viewer engagement and maximize the monetization potential of FAST. ContextIQ also enhances our recently announced Zero Slate innovation, offering unparalleled efficiency and user experience." "Our cutting-edge AI assures ads are highly relevant and contextually aligned with the content viewers are watching. ContextIQ upends traditional advertising and ensures maximum viewer engagement, brand safety, and adherence to privacy standards. Partnering with Amagi, an important platform in the FAST ecosystem, allows us to bring our advanced contextual targeting capabilities to a wider audience," said Raghu Kodige, Founder and CEO of Anoki. By combining Amagi's comprehensive platform for FAST with Anoki's state-of-the-art AI technology for contextual advertising this partnership aims to bring new possibilities to the CTV advertising landscape. The two companies will collaborate on AI-powered innovations to create new ad formats, improve viewing experiences, and enhance content monetization in the growing CTV space. Amagi provides a complete suite of channel creation, distribution, and monetization solutions. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.
[2]
Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV | Advertising | Campaign India
The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space. Amagi, a provider of cloud-based SaaS technology for connected TV (CTV), announced a strategic partnership with Anoki Inc, which offers artificial intelligence (AI)-powered contextual CTV advertising. This collaboration hopes to accelerate the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. Integrating with Amagi, Anoki's ContextIQ platform generates contextual scene-level metadata on select content served by Amagi using multi-model generative AI that goes far beyond genres and text analysis. This ensures hyper-relevant ad placements -- to the right people at the right time, when they are primed and ready to engage. ContextIQ also analyses and evaluates the suitability of scenes based on brand safety standards and by focusing on the content, not viewer data. This makes it easier to adhere to new and emerging regulatory frameworks around privacy. "This partnership with Anoki aligns perfectly with our mission to optimise ad delivery and monetisation for FAST channels, as well as ensure our customers have access to the latest in technology and AI," said Srinivasan KA, co-founder and chief revenue officer at Amagi. "Anoki's AI-powered ContextIQ will boost viewer engagement and maximise the monetisation potential of FAST and also enhance our recently announced Zero Slate innovation." "Our AI assures ads are highly relevant and contextually aligned with the content viewers are watching. ContextIQ upends traditional advertising and ensures maximum viewer engagement, brand safety, and adherence to privacy standards. Partnering with Amagi, an important platform in the FAST ecosystem, allows us to bring our advanced contextual targeting capabilities to a wider audience," said Raghu Kodige, Founder and CEO of Anoki. By combining Amagi's comprehensive platform for FAST with Anoki's AI technology for contextual advertising this partnership aims to bring new possibilities to the CTV advertising landscape. The two companies will collaborate on AI-powered innovations to create new ad formats, improve viewing experiences, and enhance content monetisation in the growing CTV space.
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has partnered with Anoki, an AI-powered contextual intelligence platform. This collaboration aims to bring advanced contextual advertising capabilities to Free Ad-Supported Streaming TV (FAST) channels.
Amagi and Anoki Join Forces for Innovative CTV Advertising
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a strategic partnership with Anoki, an AI-powered contextual intelligence platform. This collaboration is set to revolutionize the advertising landscape for Free Ad-Supported Streaming TV (FAST) channels by introducing advanced contextual advertising capabilities 1.
Enhancing Viewer Experience and Ad Relevance
The partnership between Amagi and Anoki aims to create a more engaging and personalized viewing experience for FAST channel audiences. By leveraging Anoki's AI-powered contextual intelligence, advertisers can now deliver highly relevant ads that align with the content being watched in real-time. This approach not only enhances the viewer experience but also improves ad effectiveness for brands 2.
Technology Behind the Innovation
Anoki's proprietary AI technology analyzes video content in real-time, providing deep insights into the context of what viewers are watching. This information is then used to deliver targeted ads that are more likely to resonate with the audience. The integration of this technology with Amagi's ad tech stack enables seamless implementation of contextual advertising across FAST channels 1.
Benefits for Advertisers and Content Creators
This partnership offers significant advantages for both advertisers and content creators. Advertisers can now reach their target audience more effectively by placing ads in contextually relevant environments. Content creators, on the other hand, can monetize their content more efficiently while maintaining a positive user experience 2.
Industry Perspectives
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, expressed enthusiasm about the partnership, stating that it will "unlock new possibilities for advertisers and create more engaging experiences for viewers." Similarly, Ashish Sonone, Founder and CEO of Anoki, emphasized the potential of contextual advertising in the rapidly growing CTV landscape 1.
Future Implications for CTV Advertising
This collaboration between Amagi and Anoki signifies a significant step forward in the evolution of CTV advertising. As the FAST channel ecosystem continues to grow, the ability to deliver contextually relevant ads in real-time is expected to become increasingly important. This partnership sets a new standard for advertising in the streaming TV space, potentially influencing future developments in the industry 2.
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