AiVANTA and UnScript Partner to Revolutionize AI-Driven Video Solutions for Enterprises

AiVANTA, UnScript to offer AI-based video solutions to brands | Advertising | Campaign India

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India. AI-powered enterprise video solutions provider AiVANTA and AI-led content automation and avatar technology provider UnScript have signed a partnership deal to offer AI-driven video solutions for enterprises. UnScript's AI technology allows organisations to make professional-quality videos tailored to meet their social media, marketing, and advertising needs without carrying out video shoots, thus, slashing down the production costs and time. AiVANTA will use UnScript's technology to deliver personalised video solutions to its enterprise-class clients. "Our enterprise video automation platform eliminates the need for traditional video shoots, enabling businesses to produce professional-grade social media videos, marketing advertisements, and promotional content directly from text inputs. Partnering with AiVANTA allows us to combine our video solution capabilities with AiVANTA's enterprise expertise," said Ritwika Chowdhury, founder and CEO, UnScript. According to Grand Value Research, the global AI video generator market was estimated to be $554.9 million in 2023 and is expected to grow at 19.9% CAGR till 2030. With businesses embracing digital transformation, the demand for video content is likely to rise in the coming years. Fully developed in India, the solution-stack aims to provide domestic clients with cost-effective, scalable, and multilingual video content, the duo claims, stating that its offerings will be suitable for organisations from a diverse range of sectors including BFSI, healthcare, retail, or education. Some of the clients of AiVANTA include ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare, while UnScript's client-list includes brands such as Naukri, Kapiva, Tata MF, RadioCity, 99acres, Shyam Steel, and Maithan Steel. The two companies have also created business use-cases for functions including employee training, customer engagement, and marketing campaigns for these offerings. Karan Ahuja, co-founder and CEO, AiVANTA, said, "This partnership brings together UnScript's AI technology for video content creation with AiVANTA's expertise in delivering tailored, scalable video solutions for enterprises."

AiVANTA and Unscript Partner to Offer AI-Driven Video Solutions for Enterprises

The focus of the partnership is to improve video communication by delivering scalable solutions across various areas, such as employee training, customer engagement, marketing campaigns, and internal communications. Unscript provides businesses with the ability to produce professional-grade videos without traditional shoots, using its AI platform for content automation and avatar technology. On the other hand, AiVANTA specialises in personalised video solutions for enterprises. Together, the companies aim to expand the capabilities of AI-powered video solutions for businesses globally and in India. "This partnership is a game-changer for enterprise video content creation, bringing together Unscript's groundbreaking AI technology with AiVANTA's proven expertise in delivering tailored, scalable solutions. Together, we are empowering organisations to create hyper-personalised, immersive content that drives deeper connections and global impact," said Karan Ahuja, co-founder and CEO of AiVANTA. Ritwika Chowdhury, founder and CEO of Unscript, said, "Our technology eliminates the need for traditional video shoots, enabling businesses to produce professional-grade social media videos, marketing advertisements, and promotional content directly from text inputs. The partnership will enable us to combine our end-to-end video solution capabilities with AiVANTA's enterprise expertise, allowing businesses to access a complete suite of AI-powered video tools and services." The companies are aligned with the 'Make in India' initiative, offering cost-effective and locally developed solutions for diverse industries such as BFSI, healthcare, retail, and education. With the AI video market projected to grow at a compound annual rate of over 20% through 2030, this partnership pushes AiVANTA and Unscript to the forefront of the growing demand for innovative video communication strategies. AiVANT's clients include ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare. Unscript's portfolio features Naukri, Kapiva, Tata MF, RadioCity, 99acres, Shyam Steel, and Maithan Steel. Both companies emphasise scalable, multilingual, and affordable solutions for enterprise needs. In an exclusive interview with AIM, Chowdhury revealed that her journey with generative AI started in 2014 when she was at IIT Kharagpur. Founded in 2021 by Chowdhury and Apurv Jain, Unscript has since raised over $1.25 million. AiVANTA was founded in August 2023 by Ahuja, Rupak Shah, and Rajesh Grover. The company aims to empower businesses, particularly in the BFSI sectors, to create personalised and impactful video content efficiently.

AiVANTA and UnScript Partner to Revolutionize AI-Driven Video Solutions for Enterprises

The partnership focuses on delivering innovative, scalable AI-driven video solutions that cater to the needs of modern enterprises | Unlocks a wider range of use cases for enterprises like employee training, customer engagement, marketing campaigns, and internal communications. AiVANTA, a leader in AI-powered enterprise video solutions, and UnScript, an AI video platform specializing in content automation and avatar technology, have announced a strategic partnership. This collaboration aims to redefine enterprise video content creation by providing innovative, scalable solutions that enhance video communication for modern enterprises. UnScript's revolutionary technology allows businesses to produce professional-grade social media videos, advertisements, and marketing content without traditional video shoots, significantly reducing time and costs. By combining UnScript's advanced AI capabilities with AiVANTA's expertise in personalized, scalable video solutions, this partnership unlocks a broader range of use cases for enterprises helping them expand their video communication capabilities, including employee training, customer engagement, and marketing. With deep roots in India, both companies are driving the "Make in India" initiative forward, offering locally developed, high-quality solutions that are cost-effective and tailored for businesses operating in India and across the globe. This partnership brings world-class innovation while ensuring scalable, multilingual, and affordable video content solutions that address the unique needs of diverse industries. As businesses accelerate their digital transformation, the need for innovative video content solutions is surging. This market is projected to grow at a compound annual growth rate of over 20% through 2030, driven by increasing adoption in sectors such as BFSI, healthcare, retail, and education. AI-powered video solutions are revolutionizing areas like employee training, customer engagement, marketing campaigns, and internal communications. As businesses accelerate their digital transformation, the need for innovative video content solutions is surging. This market is projected to grow at a compound annual growth rate of over 20% through 2030, driven by increasing adoption in sectors such as BFSI, healthcare, retail, and education. AI-powered video solutions are revolutionizing areas like employee training, customer engagement, marketing campaigns, and internal communications. AiVANTA's impressive client portfolio, including ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare, underscores its success in delivering customized AI-driven video content solutions across industries worldwide. UnScript 's client portfolio includes Naukri, Kapiva, Tata MF, RadioCity, 99acres, Shyam Steel, and Maithan Steel, highlighting its diverse expertise across sectors. Commenting on the partnership, Karan Ahuja, Co-founder and CEO, AiVANTA, said, "This partnership represents a game-changer for enterprise video content creation, bringing together UnScript 's groundbreaking AI technology with AiVANTA's proven expertise in delivering tailored, scalable solutions. Our vision extends beyond solving today's communication challenges -- we aim to lead the next wave of innovation in enterprise video. Together, we are empowering organizations to create hyper-personalized, immersive content that drives deeper connections and global impact. This collaboration is a pivotal step in AiVANTA's journey to becoming the world's most trusted partner for AI-powered video solutions." "At UnScript, we've built a comprehensive enterprise video automation platform that transforms how organizations create, manage, and scale their video content through AI. Our technology eliminates the need for traditional video shoots, enabling businesses to produce professional-grade social media videos, marketing advertisements, and promotional content directly from text inputs. This revolutionary approach not only saves time and resources but also allows for unprecedented scalability in video production. Partnering with AiVANTA allows us to combine our end-to-end video solution capabilities with their enterprise expertise, enabling businesses to access a complete suite of AI-powered video tools and services. Our platform's ability to handle everything from content generation to distribution, coupled with AiVANTA's deep understanding of enterprise needs, creates a powerful solution for businesses looking to revolutionize their video communication strategy. Together, we're not just providing tools; we're offering a complete transformation in how enterprises approach video content creation and management in an increasingly digital-first world," said Ritwika Chowdhury, Founder & CEO, UnScript. As enterprises increasingly adopt AI video solutions, AiVANTA and UnScript are leading the charge in setting a new benchmark for high-quality, localized video content creation. With the AI video market poised for significant growth, this partnership is at the forefront of delivering transformative, personalized video solutions that meet the evolving needs of businesses globally.