Amazon's AI Revolution: Transforming Product Images and Descriptions

Shopping on Amazon? Almost Everything You See Could Soon be AI-Generated

(Credit: picture alliance / Contributor / picture alliance via Getty Images) You may already be seeing AI-generated review summaries on Amazon, and now more sections of the product page are getting the AI treatment. Amazon announced new tools today for sellers who want to list items for sale on the platform. They aim to make it faster for them to get products up on the site, with higher quality information for customers. Sellers can now bulk create AI product listings by entering a brief description, a URL from their own website, or simply a product image. Amazon already helps sellers to generate AI product listings one at a time, and says more than 400K have already done so worldwide, but now they can do it for many products at once. "In the new bulk listing workflow, sellers can upload a spreadsheet containing a sparse set of listing details and let Amazon's generative AI create rich titles, bullet points, and descriptions for multiple listings at once," says Amazon. When you scroll further down the page, between the listing and reviews, there's a visual section Amazon calls "A+ content." Sellers can now use AI to communicate their brand story and product benefits in this area. All they have to do is upload a few words -- like "quality leather" or "versatile for any occasion" -- or an image. Then, Amazon spins it up into a cohesive display, including AI-generated background images and "scenes that bring their products to life." Amazon also announced an AI video generator today, but only for advertisements. Sellers can create simple ads using product images. In the video below, Amazon shows how it transforms a static image of a mug into a steaming brew set against a relaxing background. "Using a single product image, video generator instantly creates custom, AI-generated videos that showcase a product's features," Amazon says. These tools can help small businesses create higher quality listings, Amazon says. They could also add visual appeal product pages, improve readability, and help non-English-speaking sellers create content. YouTube also debuted an AI suite for creators this week, including a video background creator. Both Amazon and YouTube are hoping to court new creators and sellers with these next-gen tools.

Get Ready for More AI Crap on Amazon

Amazon is using generative AI to make new ads and product listings. The new ads are capable of changing in real time based on who is watching and their shopping habits. The full rollout is underway, but some features are already accessible to sellers. Amazon will use generative AI to speed up the advertising process for sellers. The platform will give sellers AI-powered tools to generate scripts, select music, add voiceovers, and even help edits the videos with recommendations. The company wants to lower the effort needed to produce high-quality video content. Amazon claims this will help sellers increase their reach and sales potential on Amazon. Additionally, Amazon is introducing AI-powered features to make lifestyle images and product descriptions for sellers. This means sellers can simply input a few keywords or product attributes, and the AI will produce the visual content and detailed descriptions that highlight the key features of their products. This is a pretty big change, but Amazon is also experimenting with personalizing product recommendations and descriptions for individual shoppers using AI. The company will tailor the product presentation to match each customer's preferences and interests. This likely means two people looking at the same product might see different images or read different descriptions. There are other ways that Amazon is helping sellers, like its Project Amelia AI, but that's more of a helper. It handles ads and product descriptions in a way that doesn't sound like it takes a lot of effort from the seller. In other words, the AI seems to use customer data to sell things to shoppers by altering how the product looks to each shopper to help gain a sale. The changes seem subtle, but it's likely that as the technology is developed, more noticeable changes to the product description will come. For now, it seems like very small changes. Sales like the Big Deal Days sale will likely use this technology to help sell products since some features are already available to sellers. Source: Amazon