Amazon Unveils New Fire TV Lineup with Advanced Alexa+ Integration

Alexa+ comes to new Fire TV devices with AI-powered conversations | TechCrunch

At Amazon's fall hardware event, the company announced will bring its upgraded AI, Alexa+, to its Fire TV devices. With Alexa+, Fire TV users will have access to expanded capabilities, like the ability to ask the AI more complex questions, get more tailored recommendations, find specific scenes in movies, and more. For instance, Fire TV owners could previously ask Alexa+ for recommendations beyond basic questions, like "what's a good movie for a family movie night?" Now, they could also ask for a recommendation that's similar to a show they had binged last weekend, or for something featuring a favorite actor, among other things. In addition, users can ask Alexa+ questions while they watch, including things like where something was filmed, where you know that actor from, questions about the soundtrack, or get behind-the-scenes trivia. During live sporting events, Alexa+ can tell you the score from your favorite team, share player stats, and help you find live events across streaming services like Prime Video, Sling TV, DirecTV, and Fubo. You can also ask for information about a prior game's highlights and commentary. Another feature will let you use Alexa+ to find the right scene in a movie or show, just by asking in natural language voice commands. Initially, this feature works with "thousands" of titles on Prime Video, with more coming soon across other platforms, Amazon said. Meanwhile, the Fire TV software interface will offer improvements in areas like its Channel Guide, Watchlist, Continue Watching row, and live TV and sports discovery features. Amazon also announced a new lineup of Fire TV devices, including Fire TV 2-Series, 4-Series, Omni QLED TVs, and a new streaming stick called the Fire TV 4K Select. These devices will also be the first to receive the Alexa+ upgrade, along with select TVs from Panasonic and Hisense. In 2025 alone, Amazon has launched 250 TVs with its various hardware partners, noted Aidan Marcuss, VP of Fire TV, speaking to press at Amazon's live event in New York. And, to date, customers have purchased nearly 300 million Fire TV devices globally. At the event, Marcuss also showed off the latest flagship TV, the Fire TV Omni QLED Series, which can adjust itself to the brightness in the room and even turn itself on when you enter. The new line is said to be 60% brighter than earlier models with double the local dimming zones, and offers brighter white and crisper blacks. It also includes an upgraded processor, Dolby Vision, and HDR 10+ Adaptive technology. These TVs will start at $479.99 and come in 50'', 55'', 65'', and 75'' options. The Fire TV 2-Series and 4-Series will also include this auto-adjusting brightness feature, dubbed "Omnisense," for the first time, as well as something called Dialogue Boost, which will dynamically adjust film and TV audio to make dialogue clearer. Both are 30% faster, due to their new quad-core processor, Amazon told press. 2-Series TVs start at $159.99 and come in 32'' and 40'' options, while 4-Series TVs start at $329.99 and come in 43'', 50'', and 55''. The Fire TV Stick 4K Select ($39.99) is designed to be a more affordable 4K streaming stick with HDR 10+ support and is powered by Amazon's new operating system, Vega OS. It will work out of the box with all standard streaming services and will soon support Alexa+ as well as Xbox Gaming and Luna.

Amazon announces new Fire TVs and Fire TV 4K Select with Alexa+ -- now you can jump to your favorite movie scene just by saying it

Amazon's Fall Hardware event has given us our first look at the new Fire TV Omni QLED Series, which boosts performance by 40% with an all-new processor. The new Mini-LED set will come in five sizes, ranging from 50 inches to 75 inches. As a counter to Roku, Amazon is also offering the new flagship Omni QLED at a starting price of $479. New 4-Series and 2-Series TVs are also coming to market with major improvements. Amazon also announced a new $40 Fire TV 4K Select, a compact streaming device that will leverage a new operating system (OS) called Vega. Preorders for its new TVs and 4K Select start right now on Amazon, with shipments kicking off next month. Amazon's new Fire TV lineup is led by the flagship Omni QLED Series, which offers serious performance improvements by adding a new processor and doubling the local dimming zones. Amazon claims these enhancements allow the Mini-LED TV to have 40% faster responsiveness and 60% better brightness. We'll have to get the flagship Fire TV Omni QLED in our lab for testing to verify these claims, but the performance boosts on paper sound intriguing. Amazon is also touting an Omnisense technology sensor that reads when you walk into the room, similar to TCL's QM9K concept. Amazon is also launching refreshed models of the 2-Series and 4-Series displays, which will range between 34-inch and 55-inch. Amazon is touting a new quad-core processor that gives these smaller screens some extra juice with up to 30% faster navigation. They'll also be kitted with ultra-slim bezels so the content on-screen looks and feels far more immersive. The new Fire TV lineup is up for pre-order starting right now on Amazon. The flagship Omni QLED starts at just $479, while the 2-Series and 4-Series models start at $159. Shipments will begin sometime in October. If the new Fire TV screens weren't enough, Amazon also announced a new 4K streaming stick to rival Roku. The $40 device is equipped with a new OS called Vega, which Amazon says gives the device its super-fast speeds. As with all options among the best Fire TV devices, the Fire TV 4K Select is equipped with access to the best streaming services and even cloud gaming platforms. You'll be able to dive right into Luna, Xbox Game Pass, or GeForce Now straight from your streaming stick. Even more exciting is the adoption of Alexa+ across its entire range. This includes the aforementioned Fire TV lineup, as well, netting you all the best of Amazon's AI workhorse on Fire TV devices. Amazon is also introducing several new features to Alexa+ for its inclusion on Fire TV screens and sticks. These include search functionality across Prime Video movies and shows, asking for the live sports scores of your favorite teams, or getting real-time updates from your doorbell camera. You'll soon be able to discover all kinds of exciting things about your favorite shows and movies. Want to know where Taylor Kitsch and the squad are at any given moment in "The Terminal List: Dark Wolf?" Just ask Alexa+ where the series was filmed, or even something more direct about Taylor Kitsch himself, and the AI chatbot will answer it all. It all starts with a simple question, and Alexa+ does all the rest. You can finally have direct conversations with Alexa+ through your Fire TV devices, making content curation and smart home functionality that much simpler. Just like its TVs, the Fire TV 4K Select is up for preorder right now for $49 on Amazon and will ship later next month. Alexa Plus upgrades will be available on all the new Amazon devices when they launch in October.