Amazon Unveils Alexa+: A Generative AI-Powered Assistant with Enhanced Capabilities

Amazon just gave Alexa its biggest upgrade since debut - and you'll want an Echo Show for it

Amazon's Devices and Services event showcased the future of Alexa, emphasizing how its advanced AI will enhance and power the company's top products. Amazon's early-year Devices and Services event took place just days ago, and the company made it clear that AI will continue to be at the center of

Everything you need to know about Alexa+, Amazon's new generative AI assistant

Amazon's new Alexa+ service is smarter, more natural sounding, and more capable than its current state. Amazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company first announced in September 2023. The

Amazon just gave Alexa its biggest upgrade in a decade - and old Echo devices will support it

Amazon's Devices and Services event unveiled the next evolution of Alexa, highlighting how its advanced AI will enhance and drive the company's most popular products. Amazon's early-year Devices and Services event took place today, and the company made it clear that AI will continue to be at the

Amazon's new Alexa+ announced: costs $19.99, free for Amazon Prime members

TL;DR: Amazon has introduced Alexa+, a generative AI-powered voice assistant that surpasses previous capabilities. It offers conversational, proactive features, and can perform tasks like planning events, booking services, and managing smart devices. Alexa+ integrates with numerous APIs and is

Amazon Debuts Alexa+, a Smarter, But Potentially Pricer Assistant

Goodbye old Alexa, and your stiff AI interactions. On Wednesday, Amazon introduced a new and improved "Alexa+" voice assistant that acts more like a human, thanks to advancements in generative AI. At an event in New York, the company demoed Alexa+, hyping it up as a voice assistant that

Alexa+ release date, cost, devices and all the new AI features

Amazon has unveiled Alexa Plus (Alexa+), an advanced iteration of its familiar voice assistant. The AI assistant has been upgraded to offer users a more natural and intuitive interaction experience. Building upon its predecessor, Alexa+ introduces enhanced conversational abilities with memory and

7 exciting AI features coming with Alexa Plus (and how to get the service for free)

Today's Devices and Services event showcased the future of Alexa - and how the AI would power Amazon's most popular products. Amazon's early-year Devices and Services event is underway, and the company is making it clear that AI will continue to be at the center of its hardware universe. Driving

Exploring the Features of Amazon's Alexa Plus: Hype vs. Reality

Amazon just launched - its most advanced AI-powered voice assistant. The new version introduces memory, personalized responses and smart home integration. It will be available in the U.S first and with no confirmed international release date. The assistant works on most Echo devices except the

7 useful AI features coming with Alexa Plus (and which Echo devices will support it)

Amazon's Devices and Services event unveiled the next evolution of Alexa, highlighting how its advanced AI will enhance and drive the company's most popular products. Amazon's early-year Devices and Services event is underway, and the company is making it clear that AI will continue to be at the

Amazon's Alexa+ comes with a $20 fee, Prime subscribers get it for free

Summary Amazon finally unveils Alexa+. A major generative AI upgrade designed to revitalize Alexa, featuring enhanced conversational abilities, personalized intelligence, and proactive task management, aiming to compete with Google's Gemini and Apple's Siri. Alexa+ will cost $20/month for

Alexa Plus -- 5 new AI features I can't wait to try

After more than a year's wait, Amazon finally unveiled Alexa Plus, its new and improved voice assistant that uses AI to enable more complex interactions and let you do more than just set egg timers and play music. Alexa Plus will cost $19.99 per month (but it will be free for Prime members) and

Amazon Alexa+ is a smarter AI upgrade that can remember your recipes, emails, and more

Amazon just announced its AI-powered update for Alexa, which delivers a host of new features and capabilties including the ability to read and remember your documents among many other things. At a "Devices & Services" event in NYC today that lacked any new devices, Amazon announced "Alexa+," its

Amazon Finally Unveils Its AI-Powered Alexa+ Voice Assistant

Alexa+ will be able to remember certain details about the user Amazon has finally introduced the artificial intelligence (AI) version of its voice assistant on Wednesday. Dubbed Alexa+, it now comes with contextual understanding, can better control smart home appliances, is personalised to a

Amazon unveils Alexa+ with new capabilities, more knowledge of users

Amazon wants Alexa to be a bigger part of your routine. The company unveiled a new version of its voice assistant, dubbed Alexa+, on Wednesday after months of delay. The revamped Alexa will be more conversational and personalized, and it will be able to process a lot more user data if owners want

Amazon unveils Alexa+ AI assistant powered by generative AI

Amazon has introduced Alexa+, the next-generation version of its popular AI assistant, at the 2025 Devices & Services Event. Powered by generative AI, Alexa+ is designed to be more conversational, intelligent, and personalized. According to Panos Panay, SVP of Devices & Services, Alexa+ helps

Amazon reveals Alexa+ with AI upgrades, completely free for Prime members

Amazon unveils Alexa+, a generative AI-powered update to its digital assistant, enhancing capabilities like grocery ordering, reservations, and more. Set to launch in phases, it's free for Prime members while others pay $19.99 monthly. Compatible with nearly all Alexa devices, it promises improved

Amazon unveils Alexa+, an AI-powered voice assistant with new features: All you need to know

Alexa+ is designed to learn from users and offer highly personalised recommendations Amazon has announced Alexa+, its next-generation AI-powered voice assistant designed to be smarter and more personalised. Alexa+ introduces a more natural conversational experience, advanced home management, and

Amazon debuts new Alexa+ with voice assistant and AI overhaul

Amazon debuts new Alexa+ with voice assistant and AI overhaul Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence. The effort carries significant weight at

Alexa Plus just gave your smart home a major upgrade -- here's all the new features

Amazon has finally unveiled its upgraded virtual assistant at its Alexa event today and Alexa Plus is going to completely transform your smart home. From remembering your favorite foods, movies and music to updating your calendar, planning dates, booking restaurant reservations, and even calling

Amazon Unveils More Conversational AI Assistant Alexa+, Free for Prime Subscribers

Remembers preferences, suggests tailored content, and provides proactive alerts. Amazon has introduced Alexa+, its next-generation AI assistant powered by generative AI, offering a more conversational, intuitive, and proactive user experience. The new assistant features deeper personalization,

Alexa Is Getting an AI Upgrade

Amazon's Alexa+ is bringing AI to the familiar digital assistant. Are you ready to pay for Amazon Alexa? With the addition of AI to the assistant, Amazon thinks you are. Announced in a closed-doors meeting with press and business partners today, Amazon's Alexa+ is bringing AI to the familiar

Amazon Reveals Alexa+ with Better Language Processing, Desktop Chatbot, and More

Amazon's Alexa assistant has struggled with both complex and basic tasks for a long time. Amazon has now revealed its revamped Alexa+ assistant, intended to be "smarter, more conversational, more capable, and free with Prime." Alexa+ is a new upgraded version of Alexa supercharged by generative

Amazon Is Giving Alexa the Power of AI, But Are You Willing to Pay for It?

I'm Finally Leaving Google Chrome, and These Are the 4 Reasons Why Amazon just introduced a new Alexa service at its 2025 Devices & Services event, giving its home assistant the power of AI. This makes Alexa much smarter, giving its smart speakers some new superpowers. Introducing Alexa+, Powered

A new Alexa AI is coming: What it will cost and when you can try it

If you've had it up to here with dumb responses from Alexa, get ready for a big change. At a glitzy event in New York City on Wednesday, Amazon unveiled-again-its AI-enhanced and "completely re-architectured" Alexa, and we'll all soon have a chance to kick the tires ourselves. Starting next

Amazon debuts Alexa+, its next-generation AI assistant

Why it matters: Amazon has been working for several years to modernize Alexa, though the effort has been bumpy as the company looks to maximize compatibility with the past. The big picture: Amazon and Apple -- early players in the voice assistant space -- have been struggling to merge their older

Amazon's new Alexa+ uses generative AI to personalize conversations and automate tasks

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant -- promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience, and autonomously handle tasks such as travel

Here’s Everything Alexa+ Can Supposedly Do

Alexa+ promises to be your AI assistant, able to look at your cameras and make ordering food a little too easy. Amazon’s Alexa is finally getting its promised AI makeover with Alexa+, and already the online retail giant is promising the moon by baking in LLMs into practically every one of its

5 things Amazon's AI-powered Alexa+ can do for you

On Wednesday, Amazon revealed to the world that the long-awaited AI-powered upgrade to its Alexa voice assistant is almost ready for primetime. Alexa+ drops for certain early-access customers starting in March for the standalone price of $19.99/mo or for free with an Amazon Prime subscription.

I experienced Alexa+, and here's what impressed me most | Stuff

I'll be honest - Alexa and I have had a decent but somewhat distant relationship over the years. She's good for playing music, turning off my lights, setting a kitchen timer, and telling me the weather, but beyond that, I've never fully let her into my life. That all changed when I got my hands on

Everything announced at Amazon's Alexa event today: Alexa Plus, new Echo Show UI, and more

Amazon held its Devices and Services event today, during which it made some major announcements. Here's what you can expect from the new Alexa+. Amazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company

Amazon unveils an AI-powered version of its voice assistant Alexa

"I'm not just an assistant, I'm your new best friend in the digital world," Alexa+ said during an onstage demo on Wednesday. Amazon unveiled an AI-boosted version of its popular voice assistant Alexa that it says will "have more personality," check a user's tone, and even plan romantic dates. The

Everything Amazon announced at its Alexa event today: Alexa Plus, Echo Show UI, and more

Amazon held its Devices and Services event today, during which it made some major announcements. Here's what you can expect from the new Alexa+. Amazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company

Amazon Alexa+ announced -- here's everything it can do

Today at an Alexa event in New York, Amazon announced a significant overhaul of its Alexa voice assistant, integrating advanced generative AI capabilities to enhance user interaction. According to Amazon, Alexa+ has a few core aspects. This development signifies a strategic shift for Amazon,

Alexa Plus is a paid upgrade unless you are Prime

Amazon today announced Alexa Plus, a significant upgrade to its voice assistant powered by advanced AI. While Alexa Plus boasts impressive new features like booking concert tickets, ordering rides, and more natural conversations, these enhancements come at a cost: $19.99 per month. However, Amazon

Amazon's AI-powered Alexa+ to cost non-Prime users $20 a month

The revamped voice assistant, which will launch in waves starting next month, will be free for Prime members. NEW YORK -- The much anticipated, top secret name for Amazon's new voice assistant proved to be almost the same as the old one -- just with a plus sign added. At a swank event for

Amazon Unveils Alexa+, Powered by Generative A.I.

Sign up for the On Tech newsletter. Get our best tech reporting from the week. Get it sent to your inbox. Amazon's Alexa is undergoing its biggest overhaul since debuting more than a decade ago. On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial

Amazon's Alexa Plus AI upgrades cost $19.99, but it's all free with Prime

Andrew Liszewski is a senior reporter who's been covering and reviewing the latest gadgets and tech since 2011, but has loved all things electronic since he was a kid. Amazon announced a new version of its smart assistant today. Alexa Plus comes with expanded capabilities, the company appeared to

Amazon's AI-powered Alexa+ is real and it's coming this year

After a lengthy delay, Amazon has finally jumped on the same AI chatbot bandwagon as everyone else. At an event in New York on Wednesday, Amazon lifted the veil off of the new AI-enhanced version of its Alexa voice assistant, called Alexa+. Rumors about an AI enhancement to Alexa have been

Amazon's new AI-powered Alexa promises to be your 'best friend in a digital world' for a monthly fee

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates. But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay

7 exciting AI features coming with Alexa Plus (and what Amazon devices support it)

Today's Devices and Services event showcased the future of Alexa - and how the AI would power Amazon's most popular products. Amazon's early-year Devices and Services event is underway, and the company is making it clear that AI will continue to be at the center of its hardware universe. Driving

Amazon's new AI-powered Alexa promises to be your 'best friend in a digital world' for a monthly fee

NEW YORK (AP) -- Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates. But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers

Meet Alexa Plus: Your Virtual Assistant Just Got an AI Update

Expertise Home | Home Tech | Home Energy | Energy | Climate Change | AI | Appliances Amazon's Alexa is going to be able to do more than just talk back and do basic commands after a big new update, Amazon announced Wednesday. Amazon unveiled the new generation of Alexa at an event in New York. The

Amazon's AI-heavy Alexa+ will be accessible on the web

Amazon just held an event in New York City to reveal the long-awaited . This refreshed assistant can perform many new tasks, thanks to some AI wizardry, and there are a few different ways for consumers to access the digital companion. There's voice activation with Echo devices, of course, but the

Amazon unveils Alexa Plus, its brand new AI-infused voice assistant

There's no word yet on pricing or availability (this is breaking story)... Live from its HQ in New York City Amazon is currently hosting its Alexa event where we've all been expecting the launch of a brand new Alexa voice assistant. And lo and behold, it's finally here - Amazon has revealed Alexa

3 ways Amazon just leapfrogged Apple, Google, and ChatGPT in the AI race

The long-awaited Amazon Alexa+ upgrade is here, setting a new pace for AI voice assistants. Voice assistants stagnated for a decade, hindered by poor understanding and limited usefulness. Recent generative AI developments have transformed them, enabling conversational, multi-turn, and

Amazon's new AI-powered Alexa promises to be your 'best friend in a digital world' for a monthly fee

NEW YORK (AP) -- Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates. But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers

Amazon Unveils an Agentic, Smarter and More Capable Alexa Plus | PYMNTS.com

Amazon took the wraps off a revamped Alexa that is infused with generative artificial intelligence (AI) to be more capable, conversational and agentic than the old version. Called Alexa Plus, it can order groceries, call an Uber, find and book a repairman and other activities, the company said. It

Everything announced at Amazon's Alexa+ AI event

Amazon held its first major product event of the year on Wednesday and, as expected, it was largely about Alexa. The company first announced its next-gen, AI-powered voice assistant back in 2023, but technical issues forced Amazon to delay its formal unveiling and rollout. An Alexa upgrade means

7 biggest Amazon event announcements you missed -- Alexa Plus, pricing, smart home upgrades and more

Amazon has announced Alexa Plus, along with a dizzying amount of news at the Amazon Alexa event today (February 26). We've been following along on our Amazon event live blog, but if you're looking for a quick cheat sheet you've come to the right place. Here are the 7 biggest announcements and

I Saw a Live Demo of Alexa's Big New AI Update

Expertise Home | Home Tech | Home Energy | Energy | Climate Change | AI | Appliances Amazon's Alexa is going to be able to do more than just talk back and do basic commands after a big new update, Amazon announced Wednesday. Amazon unveiled the new generation of Alexa at an event in New York. The

'Alexa what is the new update?' Amazon's tech given GenAI upgrade

Amazon has revamped the digital assistant and for the first time will charge users a fee to access certain features. Global tech giant Amazon has announced new updates to digital assistant Alexa, now called Alexa+. Speaking at a launch event in New York, US, the senior vice-president of devices

You can pay $19.99 a month for Alexa Plus - but why would you?

Today, we got our first glimpse of the new AI-infused virtual assistant that Amazon's engineers have been busily crafting behind the scenes. Alexa Plus, which is rolling out to users in the US over the coming months, can book you a restaurant reservation, manage your schedule, and even show video

Alexa+ costs $20 per month, but here's how to get it for free | Stuff

Amazon has unveiled Alexa+, a premium AI-powered upgrade to its voice assistant, promising a smarter, more proactive Alexa experience. The service enhances Alexa's ability to understand complex requests, anticipate needs, and offer more natural conversations. It integrates advanced AI for better

Amazon's Alexa+ Reflects PYMNTS' 2023 Insights on the Future of Voice Technology | PYMNTS.com

A PYMNTS Intelligence report, "How Consumers Want to Live in the Voice Economy," published nearly two years ago, predicted the growing impact of voice technology on consumer behavior, highlighting its potential to transform daily tasks and emergencies. This foresight aligns closely with Amazon's

Amazon Wants to Take on AI Competitors with Alexa+ - Phandroid

The last few years have been interesting to see especially when it comes to AI-based software assistants, such as ones that we've seen from the likes of Google and OpenAI. One recent addition is Amazon, which has just announced a new and more powerful AI assistant by way of "Alexa+," although

Amazon finally unveils new Alexa with AI overhaul: 'Knows almost...

Amazon unveiled on Wednesday an overhaul of its Alexa voice assistant, embedding it with generative artificial intelligence. "Alexa knows almost every instrument in your life, your schedule, your smart home, your preferences, the devices you're using, the people you're connected to, the

Amazon's New AI-Powered Alexa Promises to Be Your 'Best Friend in a Digital World' for a Monthly Fee

NEW YORK (AP) -- Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates. But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers

Amazon unveils Alexa+ with generative AI for improved interaction By Investing.com

Investing.com -- Amazon (NASDAQ:AMZN) has announced a significant revamp of their Alexa voice assistant, named Alexa+, which now includes generative artificial intelligence. The announcement was made by Panos Panay, Amazon's head of devices and services, during a launch event in New York on

Alexa Plus -- here's the Amazon devices that will and won't support it

Not every Echo is getting Amazon's AI-powered Alexa experience Amazon has finally unveiled its upgraded Alexa Plus virtual assistant which features a more conversational tone, better personalization and AI smarts to help you get even more done. While we initially thought all of this extra

Alexa relaunched with ambition to be 'your best digital friend'

It will be included for free in Prime subscriptions when it launches from March - but to non-members it will cost $19.99 (£16) per month, with the UK price yet to be announced. However experts have suggested consumers may struggle to get past their limited expectations of Amazon devices. "Smart

Amazon's next-gen Alexa gets AI upgrade

New York (AFP) - Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities. "I'm not just an assistant. I'm your new best friend in the digital world," Alexa

Amazon to launch new lineup of Alexa Plus companion gadgets this fall

Amazon unveiled Alexa Plus, its long-awaited generative AI version of the popular virtual assistant Alexa, on Wednesday. The model and its companion gadgets are intended to go beyond the duties of a traditional virtual assistant and help users with everyday tasks like making reservations or hiring

Amazon debuts updated Alexa chatbot in push to catch up with rivals

Amazon unveiled a long-delayed "conversational" version of Alexa on Wednesday, betting a more personalised artificial intelligence-powered chatbot will give it an edge in the digital assistant market. Amazon said its so-called Alexa+ service would enable customers to engage with their voice

Amazon unveils a new and improved Alexa, Alexa+ | TechCrunch

At an event in NYC on Wednesday, Amazon announced an upgraded Alexa experience powered by generative AI. Onstage, Amazon's devices and services chief Panos Panay called it a "complete architecture" of the AI assistant. "[W]hile the vision of Alexa has been ambitious and remains incredibly

Amazon Alexa Gets Big AI Update, Making It 'Something That Can Actually Take Action"

Expertise Home | Home Tech | Home Energy | Energy | Climate Change | AI | Appliances Amazon's Alexa is going to be able to do more than just talk back and do basic commands after a big new update, Amazon announced Wednesday. Amazon unveiled the new generation of Alexa at an event in New York. The

Amazon's 'Alexa+' is a $20/month upgrade unless you have Prime, which is $15/month

Amazon just unveiled its new "Alexa+" upgrade for its long-running voice assistant which brings AI upgrades and a $20 price tag, but you don't have to pay that if you have Prime, which is a much bigger, yet cheaper service. Amazon Prime has been one of the best values on the web for a long time

Is Alexa+ Better Than ChatGPT & Gemini AI? Amazon's AI Assistant Deep Dive

Amazon Alexa AI has been officially launched by the company, directly rivaling the ChatGPT and Gemini AI leadership in the Generative AI sector. The new version improves Alexa's smart assistant abilities, providing enhanced interactivity, personalized suggestions, and innovative AI-based features.

Amazon Debuts New Alexa Voice Assistant With AI Overhaul

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch

Amazon's Alexa finally got its generative AI upgrade

Nvidia, Super Micro Computer, Home Depot, and more stocks to watch The tech giant announced Alexa Plus on Wednesday, which now enables new capabilities such as assisting users with tasks such as shopping for groceries and sending event invites, according to The Verge. The upgraded AI-powered

Amazon to charge households for new Alexa

Alexa+ users will be charged a monthly fee, though the service will be included free with Amazon's Prime subscription. It will initially launch in the US. Jeff Bezos's company first introduced Alexa in 2014, allowing users to ask simple questions to their smart speakers after activating the device

Amazon's new Alexa+ brings AI-powered 'Explore' and 'Stories' features for kids | TechCrunch

As part of the reveal of Amazon's new AI-powered Alexa+ assistant, the tech giant announced that it's launching two new features designed for kids called "Explore with Alexa" and "Stories with Alexa." The features, which leverage Alexa's new AI capabilities, will be available to Amazon Kids+