AMD Secures First Commercial PC Deal with Dell for Ryzen AI Pro Chips

AMD Wins Over Dell In Commercial PC Deal For Ryzen AI Pro Chips

AMD's first commercial PC deal with Dell Technologies will help the company gain more acceptance from enterprises, according to a top Dell partner. 'There's no doubt that that's going to help AMD take some additional market share,' says Bob Venero, CEO of Future Tech Enterprise. AMD said it has won its first deal to supply Ryzen AI Pro chips to commercial PCs made by Dell Technologies, opening another channel for the chip designer to compete with Intel. The Santa Clara, Calif.-based company announced the commercial PC deal with Dell at its CES 2025 keynote Monday, where it also revealed the new Ryzen AI Max chips for next-generation AI PCs as well as several other Ryzen product lines for desktops and laptops. [Related: Intel Slugs AMD, Qualcomm With Core Ultra 200V Chips For Commercial Laptops] According to AMD, the new Dell Pro portfolio of notebooks and desktops, also announced Monday, will come with options for its Ryzen AI Pro 300 series that debuted last year and expanded with midrange options this week. These chips, like the latest Intel Core Ultra processors, come with a CPU, GPU and neural processing unit (NPU), which is designed to handle sustained AI workloads such as Microsoft's Copilot+ PC features. Like Intel's vPro platform for commercial PCs, the Ryzen AI Pro processors come with extra security, manageability and reliability features for businesses under the umbrella of the AMD Pro Technologies brand. Last year, AMD Pro Technologies added four new features, including a second-generation AMD Secure Processor and Cloud Bare Metal Recovery. "Ryzen AI Pro CPUs are built to handle today's workflows and tomorrow's AI demands, and when combined with the power of a Dell PC, they create the perfect combination for the enterprise," Jack Huynh, senior vice president and general manager of the computing and graphics group at AMD, said in a statement. While AMD reached a record 23.9 percent in x86 CPU market share for the PC segment in the third quarter last year, the company managed to do so in part by gaining acceptance from other OEMs, including HP Inc. and Lenovo, for commercial PC designs over the past several years after launching its revitalized PC strategy with the Ryzen brand in 2017. Dell, on the other hand, held out from expanding its CPU options beyond Intel for commercial PCs -- until now -- while it found other ways to work with AMD, mainly through its EPYC CPUs for servers and Threadripper CPUs for workstations. Sam Burd, president of Dell's Client Solutions Group, said the nascent but growing AI PC category made it necessary for the OEM to work with AMD on the commercial PC side. "This progress depends on cutting-edge silicon innovation, which is why we've worked to engineer AMD Ryzen AI Pro processors into our new Dell Pro portfolio," he said. The leader of a major U.S. solution provider and top Dell partner said AMD's commercial PC deal with Dell will help the chip designer gain more acceptance from enterprises. "Dell is going to bring credibility to the product line just based on their sheer size and volume that they're doing, so there's no doubt that that's going to help AMD take some additional market share," said Bob Venero, CEO of Fort Lauderdale, Fla.-based Future Tech Enterprise, which is No. 76 on CRN's 2024 Solution Provider 500 list.

AMD Adds Dell as Commercial PC Customer for the First Time

AMD says its new processors will be best in running AI software Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell Technologies Inc. for the first time in PCs sold to businesses. The chipmaker unveiled new processors it says will make AMD-based personal computers the best at running artificial intelligence software. Dell has decided to use the chips in some of its computers aimed at business customers, according to AMD executives who are speaking Monday at the CES show in Las Vegas. AMD, Intel Corp. and would-be rival Qualcomm Inc. are announcing new laptop and desktop parts at the show, arguing their respective technologies provide the best performance for artificial intelligence workloads. The chipmakers, and the computer manufacturers, believe the market for PCs will be revived by the capability of the machines to run more tasks with AI. Dell's embrace of AMD for corporate PCs -- it already uses the chipmaker for consumer devices -- is another blow for Intel as the company struggles to hang on to its eroding dominance over chips for PCs. Commercial and gaming PCs typically are more profitable areas of the market requiring higher-priced components. During much of its 50-year rivalry with Intel, AMD's products have been pigeonholed as low-cost, lower-performance options. AMD's profitability and revenue also never matched Intel. That's now changed. Though Intel still has about 70 percent market share and much higher revenue, sales have been declining and its margins have been wiped out by the cost of spending on new technology. AMD said its new Ryzen AI Max series of processors will deliver the highest level of performance available in premium thin and light notebooks. The chips will run AI workloads as much as 90 percent faster than their predecessors, it said. Separately, AMD is bringing out new 9000 series desktop computer processors, which it said will extend the company's leadership in that area. The 9900X3D is a chip with 16 processor cores that can run at a speed of as fast as 5.7 gigahertz, AMD said. © 2025 Bloomberg L.P.

AMD Adds Dell as Commercial PC Customer for the First Time

Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell Technologies Inc. for the first time in PCs sold to businesses. The chipmaker unveiled new processors it says will make AMD-based personal computers the best at running artificial intelligence software. Dell has decided to use the chips in some of its computers aimed at business customers, according to AMD executives who are speaking Monday at the CES show in Las Vegas.