Ant International's AI-Driven Lending Platform Bettr Launches in Brazil, Partners with AliExpress

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Ant International's AI-powered lending business, Bettr, has launched in Brazil, partnering with AliExpress to offer Bettr Working Capital, a new financing solution for local merchants on the e-commerce platform.

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Ant International Expands AI-Driven Lending to Brazil

Ant International, a global fintech powerhouse, has made a significant move into the Brazilian market with the launch of its AI-powered lending business, Bettr. The company has strategically partnered with AliExpress, one of the world's largest e-commerce platforms, to introduce a new financing solution called Bettr Working Capital

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Addressing SME Financing Challenges

Brazil, Latin America's largest digital economy, has been experiencing rapid e-commerce growth. However, many small and medium-sized enterprises (SMEs) face difficulties in accessing financing due to limited collateral and lack of standardized financial documentation. Bettr Working Capital aims to bridge this gap by leveraging AI technology to provide more accessible and tailored financing solutions

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AI-Powered Credit Assessment

Bettr's innovative approach utilizes AI to conduct quick and accurate credit assessments based on alternative data modeling. By analyzing merchants' sales records and other unstructured business information from the AliExpress platform, Bettr can offer affordable and customized loan options. This technology-driven method makes credit more inclusive and helps sellers manage cash flow, grow their businesses, and expand into new categories

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Seamless Integration with AliExpress

The partnership with AliExpress enables a seamless integration of Bettr's financing solutions into the e-commerce giant's ecosystem. Merchants can easily access Bettr Working Capital through the "Financial Services" section in the AliExpress Seller Centre. The application process is streamlined, featuring intuitive interactions, real-time approval tracking, and rapid fund disbursement

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Flexible and Accessible Financing

Bettr Working Capital offers loan amounts starting from as low as BRL 1,000 (approximately USD 200), with competitive interest rates and flexible installment options. Importantly, there are no collateral requirements, making it easier for SMEs to access the funding they need. This approach is designed to reduce financing costs and ease the financial burden on small business borrowers

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Expansion Plans and Market Impact

Quan Yu, General Manager of Ant International's Global Credit Tech, expressed enthusiasm about the launch in Brazil, citing the country's vibrant economic landscape and strong entrepreneurial spirit. The partnership with AliExpress is seen as a first step in broadening financial access for local businesses, with plans to expand this impact to more regions

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AliExpress's Commitment to Seller Growth

Briza Bueno, LatAm director of AliExpress, emphasized the company's commitment to supporting small and medium-sized businesses. By providing accessible and efficient financial tools, AliExpress aims to help sellers take their operations to the next level, contributing to the overall advancement of e-commerce in Brazil

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The Future of Embedded Finance

This partnership exemplifies the growing trend of embedded finance, which is reshaping interactions between banks, businesses, and fintech companies. Embedded lending, in particular, allows lenders to reach new customers, expand financial inclusion, and leverage data to tailor offers that boost sales

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As Bettr continues to enhance its lending capabilities in compliance with Brazil's regulatory framework, this AI-driven approach to SME financing could potentially transform the landscape of small business lending in one of the world's fastest-growing e-commerce markets.

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