Anthropic captures 20% of business market as AI adoption accelerates to new highs

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Anthropic reached a milestone in January, with one in five U.S. businesses now paying for its AI tools—up from one in 25 last year. The surge positions Anthropic as the fastest-growing AI tool while OpenAI maintains its lead at 36%. But this isn't a zero-sum game: 79% of OpenAI users also pay for Anthropic, suggesting businesses are willing to invest in multiple AI platforms as overall adoption reaches 47%.

Anthropic Achieves Breakthrough Month with Rapid Business Growth

Anthropic marked January as its breakthrough month, with the share of companies paying for its AI tools climbing to 20% from 17%, according to data from the Ramp AI Index

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. The report, which tracks business spending across roughly 50,000 U.S. companies using Ramp's corporate credit cards and expense-management tools, reveals that one in five businesses on the platform now pays for Anthropic—a dramatic increase from one in 25 just a year ago

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. This surge establishes Anthropic as the fastest-growing AI tool in the enterprise market, even as OpenAI rival dynamics intensify.

Source: Axios

Source: Axios

OpenAI Maintains Lead Despite Slight Dip in Market Share

While Anthropic business adoption accelerated, OpenAI experienced a modest decline, dropping from 37% to 36% of businesses adopting AI tools

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. However, OpenAI maintains its position as the market leader. The competition between these two companies is shaping up to be one of the defining tech rivalries of this era, yet the data suggests this isn't a zero-sum game. According to Ramp economist Ara Kharazian, roughly 79% of OpenAI users also pay for Anthropic

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, indicating that businesses adopting AI tools are willing to invest in multiple platforms simultaneously rather than choosing one over the other.

Source: Inc.

Source: Inc.

User Churn Rates Reveal Non-Competitive Growth Pattern

The relationship between Anthropic and OpenAI appears more complementary than competitive when examining user churn rates. Both companies maintain nearly identical churn rates, with roughly 4% of users at each platform cancelling subscriptions each month

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. "If businesses were switching from OpenAI to Anthropic, you'd see that in OpenAI's churn," Kharazian explained. "You don't"

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. This pattern suggests Anthropic is expanding the overall market rather than cannibalizing OpenAI's customer base, though Kharazian cautions that "the race isn't zero-sum—at least not yet"

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AI Adoption Reaches Historic Levels Across Business Sector

The broader picture shows AI adoption accelerating at unprecedented rates. Nearly 47% of businesses paid for AI in January, representing a new high and a dramatic increase from less than 7% in 2023

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. This explosive growth in businesses adopting AI tools reflects how quickly artificial intelligence has moved from experimental technology to essential business infrastructure. Anthropic's viral software coding product Claude, which gained significant traction earlier this year, helped drive this adoption surge

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Enterprise LLM Spend Shows Different Distribution Pattern

While the Ramp data provides valuable insights into AI market share, other measurements paint a slightly different picture of enterprise LLM spend. A December 2025 report from Menlo Ventures found that Anthropic captures 40% of enterprise LLM spend—up from 24%—while OpenAI's share fell to 27%, down from 50%

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. However, that data focused exclusively on API usage rather than chatbot sessions or consumer subscriptions, highlighting how different metrics can yield varying perspectives on market dynamics. Additionally, Ramp's data doesn't account for workers using free AI tools, which would likely skew numbers more favorably toward OpenAI, as ChatGPT remains the consumer leader

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. The Ramp dataset also tends toward tech-forward early adopter companies rather than representing the full breadth of the business sector

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