Apple Explores Partnership with Google's Gemini AI to Revamp Siri

Apple is in talks to use Google's Gemini for Siri revamp, report says | TechCrunch

Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own. Apple is now exploring a partnership with with Google, its most direct competitor in the smartphone business, according to Bloomberg editor and Apple insider Mark Gurman. The company previously approached OpenAI and Anthropic for similar discussions about using their technology to power Siri, and reportedly, Google has begun training a model that could run on Apple's servers. Apple is not expected to make a decision about whether to bring on a partner for the Siri revamp for another several weeks.

With Apple's Siri AI Overhaul Delayed, Google Might Help It Catch Up

With more than a decade of experience, Nelson covers Apple and Google and writes about iPhone and Android features, privacy and security settings, and more. Apple is reportedly weighing up a potentially major change to its digital assistant: powering a revamped Siri with Google's Gemini artificial intelligence tool. According to Bloomberg, the companies are in early discussions about a partnership that could reshape Apple's AI strategy for the iPhone, iPad and Apple's other products. While no agreement is in place, the talks signal Apple's growing urgency to keep up in the generative AI race. Siri, once a pioneer, has lagged behind its voice assistant rivals. Apple had planned to roll out a smarter, AI-driven Siri in 2025 as part of its Apple Intelligence initiative, but executives delayed the launch until spring 2026, admitting the early version wasn't reliable enough to ship. That setback has left Apple at a disadvantage while Samsung, Microsoft and Amazon push ahead with AI assistants that are more conversational and capable. Apple has long prided itself on controlling the technologies that make its products distinct, but generative AI has proven harder to master internally. To bridge the gap, Apple has leaned on partners: today's Siri can already route certain requests to OpenAI's ChatGPT when its own models fall short, and later this year, Apple Intelligence is set to upgrade that integration with GPT-5. You'll be able to call on ChatGPT for writing help, image understanding and complex questions directly through Siri, Writing Tools and Visual Intelligence. That reliance underscores the fact that Apple's own models aren't yet competitive at the same scale as its rivals. Apple is reportedly exploring additional options, including Anthropic's Claude and, most prominently, Google's Gemini. A deal with Google wouldn't just inject advanced capabilities into Siri, it would echo a long-running partnership between the two companies. Google already pays billions annually to remain the default search engine on Safari, and a Gemini deal could extend that relationship into Apple's core AI experience. If the talks advance, we may see a very different Siri emerge in the coming years: one less constrained, more conversational and powered by the same AI that underpins Google's own products. Apple and Google didn't immediately respond to requests for comment. (Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against ChatGPT maker OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Apple Explores Using Google Gemini AI to Power Revamped Siri

Apple Inc. is in early discussions about using Google Gemini to power a revamped version of the Siri voice assistant, marking a key potential step toward outsourcing more of its artificial intelligence technology. The iPhone maker recently approached Alphabet Inc.'s Google to explore building a custom AI model that would serve as the foundation of the new Siri next year, according to people familiar with he matter. Google has started training a model that could run on Apple's servers, said the people, who asked not to be identified because the discussions are private.

Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports

Aug 22 (Reuters) - Apple (AAPL.O), opens new tab is in early talks to use Google's (GOOGL.O), opens new tab Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter. Shares of both companies extended gains in afternoon trading following the report. Apple recently approached Alphabet's Google to develop a custom AI model to power a redesigned Siri next year, the report said. Apple and Alphabet did not immediately respond to Reuters requests for comment. Reporting by Akash Sriram in Bengaluru; Editing by Alan Barona Our Standards: The Thomson Reuters Trust Principles., opens new tab

Apple is reportedly considering using Gemini to power the new Siri

Apple might use Gemini to power its revamped version of Siri, Bloomberg reports. The companies are in the early stages of exploring a partnership, with Google training a version of its Gemini model that can run on Apple's servers. The iPhone maker was previously reported to be considering similar partnerships with OpenAI and Anthropic. "The company is simultaneously developing two versions of the new Siri: one dubbed Linwood that is powered by its models and another code-named Glenwood that runs on outside technology, " Bloomberg writes. A final decision has yet to be made on what AI model Apple will ultimately use, but it's entirely possible it sticks with its internally-developed models. While seceding a potentially key technology to a competitor seems decidedly un-Apple, it's a testament to how much difficulty the company has had rolling out Apple Intelligence. Apple included the majority of its new AI features in the release of iOS 18, but failed to ship an updated version of Siri that can draw on personal data to take action in apps. Apple ultimately admitted the Siri update was delayed in March, with the new launch now expected sometime in 2026. The turmoil caused by the delay reportedly led to Apple's various AI projects changing hands internally, and the company's decision to consider using a third-party AI model. As of the launch of the Pixel 10, Gemini now offers a similar set of capabilities to what Apple promised with the new Siri. It could presumably do the same things on iOS with the right changes. Using a version of Gemini that runs on Apple's hardware and servers -- the company calls this Private Cloud Compute -- could also add an additional layer of security. Apple was reportedly planning to offer Gemini as an alternative to ChatGPT in Apple Intelligence, but the option has yet to ship. Having Gemini power some of its AI features would put Apple in a similar position to Samsung, who's Galaxy AI relies on a mix of custom models and Gemini.

Google shares rise on report of Apple using Gemini for Siri

Google CEO Sundar Pichai gestures to the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025. Alphabet shares rose on a Friday report that Apple is in early discussions to use Google's Gemini AI models for an updated version of the iPhone-maker's Siri assistant. The company's shares rose more than 3% on the Bloomberg report, which said Apple recently inquired of Google about the potential for the search giant to build a custom AI model that would power a new Siri that could launch next year. Google's flagship AI models Gemini have consistently been atop key benchmarks for artificial intelligence advancements while Apple has struggled to define its own AI strategy. The reported talks come as Google faces potential risk to its lucrative search deals with Apple. This month, a U.S. judge is expected to rule on the penalties for Google's alleged search monopoly, in which the Department of Justice recommending eliminating exclusionary agreements with third parties. For Google, that refers to its search position on Apple's iPhone and Samsung devices -- deals that cost the company billions of dollars a year in payouts. The Android maker has said its Gemini models will become the default assistant on Android phones. Google this year has showed Gemini doing capabilities that go beyond Siri's capabilities, such as summarizing videos. Craig Federighi, who oversees Apple's operating systems, said at last year's developer conference that the iPhone maker would like to add other AI models for specific purposes into its Apple Intelligence framework. Federighi specifically mentioned Google, whose Gemini can now hold conversations with users and handle input that comes from photos, videos, voice or text. Apple is also exploring partnerships with Anthropic and OpenAI as it tried to renew its AI roadmap, according to a June Bloomberg report. Documents revealed during Google's remedy trial showed executives from Apple were involved in the negotiations over using Google's Gemini for a potential search option. Google declined to comment.

Apple reportedly in talks with Google to make Gemini the foundation of Siri

Set us as a preferred source in Google Search to support us and make sure you never miss our latest exclusive reports, expert analysis, and much more. According to Bloomberg, Apple is in early discussions with Google to revamp Siri with Gemini. Reportedly, the Cupertino-based firm approached Google to build a custom AI model that would act as Siri's foundation, which would launch next year. Sources close to the matter claim that Google has already started training a model that can run on Apple's servers. It's said that the talks are simply exploratory, so there aren't any formal commercial negotiations quite yet.

Apple may turn to Google Gemini for long-delayed Siri upgrade

The discussions, still in early stages, center on using Gemini to form the backbone of Siri's next upgrade. Apple aims to ship the revamped assistant next year as part of its broader push in generative AI. The company has also spoken with OpenAI and Anthropic about similar roles, but no decision has been made. News of the talks lifted both stocks. Alphabet shares rose 2.9% to $205.46 in New York. Apple climbed 1.4% to $227.95 after Bloomberg's report. The potential partnership underscores Apple's struggle to close its gap in AI. Siri updates have faced repeated delays, including a major overhaul that was pushed back by a year due to engineering setbacks. That failure sidelined AI chief John Giannandrea. The project now sits with Craig Federighi and Mike Rockwell, who are weighing whether outside technology could offer a faster path forward. Apple is testing two versions of Siri. One, code-named Linwood, uses its own models. Another, Glenwood, relies on outside AI systems.

Apple considers Google Gemini to power next-gen Siri, internal AI 'bake-off' underway - 9to5Mac

Apple seems open to anything and everything when it comes to delivering the next generation of Siri. After reports that it could be powered by OpenAI or Anthropic, Google has entered the conversation. Mark Gurman reports for Bloomberg that Google, which offers a ChatGPT competitor called Gemini, is actually training a model that could run on Apple's servers to power the new Siri experience: The iPhone maker recently approached Alphabet Inc.'s Google to explore building a custom AI model that would serve as the foundation of the new Siri next year, according to people familiar with the matter. Google has started training a model that could run on Apple's servers, said the people, who asked not to be identified because the discussions are private. Gurman, who originally reported that Apple was considering OpenAI and Anthropic as solutions, says no decision has been reached yet, but Apple is putting the models head-to-head against its own models: Internally, Apple is holding a bake-off to see which approach will work best. The company is simultaneously developing two versions of the new Siri: one dubbed Linwood that is powered by its models and another code-named Glenwood that runs on outside technology. Gemini currently powers Android's AI system as well as Samsung's. The tool is also used to make AI features in lots of services and apps possible, including in third-party software that runs on Mac, iPhone, and iPad. Claude AI model maker Anthropic has reportedly been viewed as the favorite by Apple, but the AI firm may be asking too high a price for powering the new Siri. Separately, Gurman reports that some Apple leaders have considered using non-Apple models to power features under the Apple Intelligence umbrella, but Apple is only actively considering sourcing a possible Siri model provider for now. Meanwhile, Apple has reportedly begun testing its first trillion parameter model that would be much more powerful than its existing 150 billion parameter models in use on Apple servers today. To recap, Apple first announced an all-new Siri experience in June 2024 that it promised to deliver in iOS 18. After major roadblocks, leadership reorganization, and starting over with a new system, Apple delayed the original announcement with a new deadline of sometime in 2026. Apple is said to be targeting a spring release.

Apple is reportedly testing a revamped Siri powered by Google Gemini

When it comes to the brains powering the next-gen Siri, it appears that all options are on the table. A new report from Mark Gurman at Bloomberg tells us that Apple is working with Google to test out a custom version of Gemini that could power Apple's next-gen Siri voice assistant in the cloud. The report says Apple is in "early discussions" and that Google is currently training a version of its Gemini AI assistant that can run on Apple's cloud infrastructure. This is similar to the partnerships Apple has explored with Anthropic's Claude or OpenAI's ChatGPT. Apple is creating a next-gen, "LLM Siri" using its own models while at the same time developing an infrastructure that could see the new Siri powered by a third-party AI model. We wrote about that effort here. According to Gurman's report, Apple is still "several weeks away" from deciding whether to go with Apple's own internal models for the new Siri or to employ tech from outside partners. Apple is employing a "bake-off" approach, pitting the internally-developed next-gen Siri (code-named Linwood) against a next-gen Siri powered by external models (code-named Glenwood). The company has not yet decided which external technology is best, nor has come to financial terms with them. Supposedly, Anthropic's Claude was the early favorite, but Anthropic demanded such a steep price that Apple started reaching out to other companies for alternatives. This work to use Google's Gemini is separate from the previously-reported effort to add Gemini as another option for general queries in Apple Intelligence. Today, ChatGPT is the only supported third-party AI for these sorts of general knowledge queries, but Apple has plans to add Gemini as another option. This new report, by contrast, is about Google developing Gemini-based "brains" to serve as the foundational model for the new Siri, running on Apple's servers.

Apple may incorporate Google's Gemini AI assistant in Siri 2.0

Apple is reportedly considering using Google's AI assistant, Gemini to power the revamped Siri, according to a report from Bloomberg's Mark Gurman. It's one potential step in ending the Apple vs Google war as they turn their attention to facing OpenAI. Gurman claims Apple is in talks with Google to create a custom AI model that "would serve as the foundation for a new Siri" in 2026. Allegedly, Google has already started developing a model that can run on Apple's servers. The talks are exploratory, so nothing formal has been decided yet, and it appears this negotiation is separate from other deals Apple already has in place with Google, including one that is supposed to bring the existing Gemini assistant to iPhones before the end of this year. At the same time, Apple is still building its own internal Siri models with two currently in the running. "One dubbed Linwood that is powered by its models and another code-named Glenwood that runs on outside technology," Gurman writes. The Cupertino company could also turn over Siri's foundation to OpenAI or Anthropic. Siri already connects with ChatGPT to answer questions that Apple's voice assistant can't handle. Apple has yet to make a final decision on what AI models it'll use, so it's possible that the company could stick with Glenwood or Linwood. Apple reportedly believed generative AI wasn't a big deal until it was already far behind competitors like Google, Meta and OpenAI. For the last couple of years it's been rushing to catch up and get its own AI models together. It hasn't worked, and Siri 2.0 was officially delayed earlier this year, which has forced Apple to partner with existing AI companies to get Apple Intelligence on track. A rarity with the current Apple that prefers to keep as much development in-house as physically possible. Even with VP Craig Federighi stepping in to take over Siri's development, Apple is still behind. Though he does have big plans and expressed them in our interview with him during WWDC 2025.

Apple in Talks With Google to Power Next-Gen Siri With Gemini AI

Apple is in talks with Google about using Google's Gemini AI as the backbone for the upcoming smarter version of Siri, reports Bloomberg. The discussions are in the early stages, but Apple reportedly approached Google to ask the company to create a custom AI model that would be used for Siri. Google has started training a model that would run on Apple's Private Cloud Compute servers in response. Apple previously held talks with OpenAI and Anthropic, and both of those companies have been working on versions of their models for Apple's servers. While Apple is exploring partnerships with different AI companies to power an improved version of Siri, Apple still has not made a decision on whether it will use a third-party AI solution or go with the LLM models it has been developing in-house. Apple is testing multiple LLMs, including its own, to determine which will provide the best results to customers. There are two versions of the new Siri in development, including one that is powered by Apple's own models and one that runs on third-party models. Apple has been developing a more advanced version of Siri that overhauls the entire Siri architecture. Apple's software engineering chief Craig Federighi called this the "second-generation" Siri architecture earlier this month, and he said that the "end-to-end revamp" of Siri brought the results that Apple needed for more advanced AI features, such as the personalization that it promised as part of Apple Intelligence in iOS 18. "This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than that we envisioned," Federighi said. Apple was leaning toward partnering with Anthropic, but Anthropic's fees prompted Apple to consider other AI companies as well. No deal has been inked with Google, OpenAI, or Anthropic as of yet. Rumors suggest that LLM Siri will launch in spring 2026.

Apple eyes Google Gemini for Siri upgrade

Insiders say that Apple is in talks to use Google Gemini to beef up its already AI-enhanced iOS assistant. First reported by Bloomberg News, the anticipated Siri upgrade -- now slated for a potential 2026 release -- may come as a customized LLM powered by Google's own Gemini chatbot. It's the latest in Apple's months-long exploration of external partnerships. Sources familiar with the company told Bloomberg that Apple approached Google's parent company, Alphabet Inc., about a custom model, and Google, in turn, has been testing a model that can run on Apple's servers. In June, rumors circulated that the iPhone creator may shelve its plans to build an in-house LLM to power a better Siri in addition to its Apple Intelligence features, and was instead seeking a partnership with either OpenAI's ChatGPT or Anthropic's Claude. Internally, the company has been weighing the pros and cons of an internal Siri AI (dubbed the "Linwood" project) versus an external technology (named "Glenwood"). At the time, Apple's interest in an outsourced Siri AI seemed like a defeat amid a still-expanding AI boom, as the company's rivals poached Apple's own leading AI talent to expand their efforts. But, in just the past month, other Big Tech companies have also decided to scale back their AI investments -- a shift that some say signals an end to the AI "bubble." Neither Apple nor Google confirmed the possible partnership, although both have signaled that a Gemini integration with Apple devices may be on the horizon in addition to their existing Search collaboration. The integration would be similar to previous deals between Apple and ChatGPT.

Report: Apple considers squeezing Gemini into the Siri brain

No confirmation from either company, and the report put discussions at the earliest stages Apple's efforts to deliver the smarter Siri and full Apple Intelligence we were promised "in the coming year" might get a boost from an unlikely third party if Bloomberg's latest report is true. The iPhone maker is reportedly in early-stage exploratory talks about integrating Gemini in Siri. There aren't many details beyond that, though Bloomberg's Mark Gurman contends that the shift to these Google chats happened after Apple couldn't reach financial terms with Anthropic (maker of Claude AI). The possibility of Apple using Gemini's much more accomplished generative AI and one of its models (Gemini Pro, Flash, Lite?) to bring the conversational intelligence lacking in Siri would immediately transform Apple's nearly 15-year-old digital assistant into a more able AI tool, but it would also mean that Apple is ceding control in what is a key digital arms race. While working with third parties has always been a part of Apple Intelligence's strategy, Apple's CEO Tim Cook and the company's development leadership have never mentioned ingesting someone else's generative AI models. It's also a fact that Apple Intelligence's rollout has not gone exactly according to plan. In TechRadar's conversation at WWDC 2025 with Apple's Senior Vice President of Software Engineering Craig Federighi, who is also now running Apple's AI development efforts, he explained why the company hadn't delivered full Apple Intelligence and a smarter Siri on time. After struggling to get V1 architecture working as they wanted to, Apple had a decision to make: "...fundamentally, we found that the limitations of the V1 architecture weren't getting us to the quality level that we knew our customers needed and expected." He added, "As soon as we realized that [...] we let the world know that we weren't going to be able to put that out, and we were going to keep working on really shifting to the new architecture and releasing something." Gurman, though, contends that Apple is still not fully committed to using its own architecture and models and will soon make the decision about whether or not to outsource to a third party like Google for at least some of the necessary intelligence. Again, the discussions he describes are in the earliest stages. And whatever comes of them, assuming they exist, it's unlikely they will have any impact on the upcoming release of iOS 26, which features a smattering of Apple Intelligence updates but virtually none to Siri. Apple and Google are already search partners (Google is Safari's default search engine), and in Apple's Visual Intelligence, where you can choose to use Google to search on captured images (or you can ask OpenAI's ChatGPT about them). Still, Gemini inside Siri would mark a major turning point for Apple and an admission that it's simply not up to the task of competing in the AI sphere, at least not at the level of an OpenAI, Anthropic, Perplexity, or Google. This approach, though, is not unheard of; Microsoft's Copilot is essentially a reskinnning of ChatGPT (though there are questions if Microsoft will continue getting access to OpenAI's best models). Even so, Apple put a lot of effort and marketing into Apple Intelligence. The question is, can it still be called that if a big chunk of it is powered by Google? We contacted Apple and Google for comment. Google had no comment. We'll update this story if and when Apple replies.

Siri is so broken that Apple might let Google fix it with Gemini

TL;DR: Apple's next-generation Siri upgrade, initially promised as a major AI feature for the latest iPhone, has been delayed due to high standards. Apple is now exploring third-party AI models from Google, OpenAI, and Anthropic to power Siri, with a final decision expected in the coming weeks. Apple is long overdue to release its next-generation version of Siri, which the company used as marketing to sell its latest generation of iPhone. Unfortunately for consumers and Apple, that release never happened, and instead, consumers got only a few AI-powered upgrades in the form of image editors, custom emoji makers, and several other smaller quality-of-life features. The big selling points of the latest generation of iPhone were an AI-powered upgrade was for Siri, which would enable deep Siri integration into all of Apple's homebrewed applications and settings. Essentially, Siri would become smart. However, due to Siri's struggles to meet Apple's extremely high standard for public release, the assistant's level-up has been delayed indefinitely. We are now hearing that the assistant may be powered by a third-party vendor, such as OpenAI, Anthropic, or even Google. Bloomberg's Mark Gurman has penned a new article that states he has heard Apple has opened conversations with Google about using Gemini to power Siri. Gurman writes the iPhone maker has approached Google about a custom AI model that would "serve as the foundation of the new Siri next year," and that Google has begun training a model that would be able to run on Apple's servers. Initially, Gurman reported that OpenAI and Anthropic were being considered as solutions for the intensely delayed Siri, but according to the Bloomberg reporter, Apple is currently leaving its options open by putting each of the models from the competing companies against each other to see which works best with its platform. Gurman added in a separate X post that Apple isn't likely to make a decision on which model they will choose for "several weeks."

Apple In Talks With Google's To Use Its Gemini AI Model For The Revamped Siri, Making It The Third Company After OpenAI & Anthropic

The next-generation of Siri is expected to arrive in 2026, with the digital assistant expected to sport some neat features that should put Apple back on the AI map. The only problem is that the Cupertino firm is having some problems with whether it should develop its own Large Language Model or rely on a partner to make its plans come to fruition. After having talks with OpenAI and Anthropic, a new report states that Apple is having discussions with Google on using its Gemini AI model to be integrated with the next version of Siri. The testing of multiple LLMs is currently underway, as Apple decides which option will deliver the best results to customers A report from Bloomberg states that Apple approached Google and asked the advertising giant to develop a custom AI model that would be used for the new version of Siri. In response, MacRumors reports that Google has started training a model that would run on Apple's Private Cloud Compute servers. So far, in the U.S., Apple has had discussions with three entities on forming a partnership and using a third-party AI model for the revamped version of Siri. Unfortunately, making a decision is not as simple as it sounds. The California-based titan is currently undecided on whether it wants to use its own LLM, which will cost billions to develop, and there is no guarantee that it will provide near-accurate results to users or rely on companies like Google. Historically, Apple has always been late to the party when it comes to adopting various technological standards, but in the case of generative AI, the company has received tremendous flak for it, with its incessant failures landing it in a lawsuit over falsely advertising the newer version of Siri and failing to deliver the overhyped features. Apple has hinted that it aims to be the best in this area, which means that the firm's entry in AI will be a little later than usual. However, if it establishes itself as a cut above the rest, then that will be the actual victory. For now, Apple is testing a multitude of LLMs and will eventually arrive at the version that materializes the best results for users. How long this process will take is anyone's guess, but we will provide updates on the company's developments, so stay tuned.

Apple Reportedly Eyes Google Gemini To Overhaul Siri As Analysts Slam Tim Cook's AI Strategy As 'Disaster' - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

Apple Inc. AAPL is reportedly in talks with Alphabet Inc. GOOGL GOOG Google to use its Gemini AI models to revamp Siri. Apple Explores External AI Partnerships To Revamp Siri Apple has approached Google to discuss building a custom Gemini model that could power a new version of Siri as early as next year, reported Bloomberg, citing people familiar with the matter. As per the report, Google has already begun training a model that would run on Apple's servers. Shares of Apple rose 1.27% to $227.76 on Friday, while Alphabet's Class A shares gained 3.17% and Class C increased by 3.04%, according to data from Benzinga Pro. See Also: Ramit Sethi Lays Out the Most Common Money Traps -- And How To Dodge Them Before It's Too Late Apple Also Weighed Anthropic, OpenAI Partnerships The talks are part of a broader push by Apple to catch up in generative AI after falling behind rivals. Apple has also explored partnerships with Anthropic and ChatGPT-parent OpenAI, but has yet to decide whether to rely on external AI models or continue developing Siri's capabilities internally. Earlier this year, it was also reported that executives at Apple discussed the possibility of acquiring Perplexity AI in internal meetings. Analysts Call Apple's AI Approach A 'Disaster' Wedbush analyst Dan Ives earlier called the Tim Cook-led tech giant's AI strategy a "disaster." In an interview, he stated that "Nothing is going to happen internally" when asked about how much Siri needs to improve. "It's not happening internally and there's no one on the Street that believes any innovation is coming out of Apple when it comes to AI organically." He also urged Apple to accelerate acquisitions and partnerships to avoid falling further behind rivals like Microsoft Corporation MSFT, Google and Meta Platforms, Inc. META. Benzinga's Edge Stock Rankings show that AAPL continues to exhibit strong upward trend across short, medium and long-term periods. More detailed performance metrics can be found here. Read Next: AMD CEO Lisa Su Says China Strategy Rebounding As MI308 AI Chips Await US License: 'Better Position Than We Were Ninety Days Ago' Image via Shutterstock AAPLApple Inc$228.081.41%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum34.79Growth30.02Quality72.50Value8.86Price TrendShortMediumLongOverviewGOOGAlphabet Inc$207.403.38%GOOGLAlphabet Inc$206.723.49%METAMeta Platforms Inc$755.712.25%MSFTMicrosoft Corp$507.410.63%Market News and Data brought to you by Benzinga APIs

iPhone 17 Series: Will Apple Use Google Gemini AI to Power Siri 2.0?

Although it's not yet officially confirmed, this development hints at a strategic shift that Apple has been looking for in its iPhone lineup. Reports indicate that Apple is working on how to create a custom Gemini model to revamp Siri, with an expected launch in 2026. As the AI race becomes more aggressive, tech giants are leaving no stone unturned to strengthen their market position. With Meta and xAI competing hard for the top position in the , Apple has been falling back. The tech giant is now trying to explore a very different strategy and is looking for a partnership with Google to use its AI technology, instead of developing its own. Through this collaboration, will be trained to run on Apple's Private Cloud Compute servers and adhere to Apple's privacy-first architecture. However, this is not the first time this tech giant has approached a company for this discussion. Previously, Apple discussed this same thing with OpenAI and Claude. The recent report indicates that Google has been training a Gemini model for iPhones. Still, nothing has yet been officially confirmed between these two companies, and the discussions are in a preliminary stage. Only the update of this discussion has by 3% and Apple's share rose by 1%. If the partnership happens, it will be a significant advancement in what the company promised to be Siri 2.0.

Apple in Talks to Use Google Gemini in New Version of Siri, Bloomberg Reports, Citing Sources

- Apple recently approached Alphabet's Google to explore building a custom artificial-intelligence model for a revamped version of its Siri voice assistant, Bloomberg reports, citing people familiar with the matter. - Google has started training a model that could run on Apple's servers, the people said, according to Bloomberg. - Apple is still several weeks away from deciding whether to continue using internal models for Siri or move to a partner, the report said. - Spokespeople for Apple and Google declined to comment, according to the report.

Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports

(Reuters) -Apple is in early talks to use Google's Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter. Alphabet's shares were up 3.7% while Apple's stock was up 1.6%, both extending gains in afternoon trading following the report. Apple recently approached Alphabet's Google to develop a custom AI model to power a redesigned Siri next year, the report said. Apple remains weeks from deciding whether to stick with in-house Siri models or switch to an external partner, and it has not yet chosen a partner. The iPhone maker and Alphabet did not immediately respond to Reuters requests for comment. Apple has lagged smartphone makers like Google and Samsung in deploying generative AI features, which have rapidly integrated advanced assistants and advanced models across products. The potential shift comes after delays to a long-promised Siri overhaul designed to execute tasks using personal context and enable full voice-based device control. That upgrade, initially slated for this last spring, was pushed back by a year due to engineering setbacks. Siri has historically been less capable than Alexa and Google Assistant at handling complex, multi-step requests and integrating with third-party apps. Earlier this year, Apple also discussed potential tie-ups with Anthropic and OpenAI, considering whether Claude or ChatGPT could power a revamped Siri, Bloomberg News previously reported. (Reporting by Akash Sriram in Bengaluru; Editing by Alan Barona)

Apple is considering using Google's Gemini technology for Siri

Discussions between Apple and Google are taking place against the backdrop of a potential antitrust investigation into Google's dominant position in search. is exploring the possibility of using Google Gemini to revamp its voice assistant Siri. The move signals a potential shift toward outsourcing AI technology, as seeks to catch up in the field of generative AI. Previous talks with and OpenAI about Claude and ChatGPT highlight Apple's efforts to find a suitable solution for upgrading Siri. The planned upgrade, intended to enable more intuitive voice interactions and controls, was delayed due to technical challenges, resulting in a change of leadership within the Siri development team. Internal tests To fill the gaps in Siri and deliver delayed functionality, is conducting internal tests with two versions: Linwood, powered by its own models, and Glenwood, which uses external technology. Although was initially considered the favorite, financial concerns prompted to broaden its search. Apple's software chief, , has previously mentioned Google as a potential partner for integrating AI models into Apple's framework, specifically citing Gemini's advanced conversational capabilities. These discussions are separate from earlier ChatGPT integrations for general knowledge queries, underscoring Apple's ongoing efforts to improve Siri's functionality. External collaboration Discussions between and Google are taking place against the backdrop of a potential antitrust investigation into Google's dominant position in search. A ruling on Google's alleged monopoly could impact Apple's lucrative search deals, potentially forcing the company to consider other partnerships. Despite the exploratory nature of the talks, Apple's AI models group is facing internal challenges, including resignations and staff leaving in search of more lucrative opportunities. Some have proposed replacing all AI models outside Siri with third-party solutions, marking a departure from Apple's traditional focus on in-house development for security and privacy reasons. acknowledges the need to excel in AI and is increasing its investments. While Cook said nothing about his specific plans during a recent earnings call, his statement indicates he is open to external collaboration. ChatGPT has already integrated ChatGPT into iOS 26 for image generation and has abandoned an internal coding project in favor of ChatGPT and Claude. At the same time, the company continues to develop its own trillion-parameter model, although it is not yet ready for public use. This shows the company is determined to advance AI in the long term while also exploring pragmatic solutions for immediate improvement.