Apple in Talks with Google to Use Gemini AI for Siri Revamp

Apple is in talks to use Google's Gemini for Siri revamp, report says | TechCrunch

Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own. Apple is now exploring a partnership with with Google, its most direct competitor in the smartphone business, according to Bloomberg editor and Apple insider Mark Gurman. The company previously approached OpenAI and Anthropic for similar discussions about using their technology to power Siri, and reportedly, Google has begun training a model that could run on Apple's servers. Apple is not expected to make a decision about whether to bring on a partner for the Siri revamp for another several weeks.

Apple Explores Using Google Gemini AI to Power Revamped Siri

Apple Inc. is in early discussions about using Google Gemini to power a revamped version of the Siri voice assistant, marking a key potential step toward outsourcing more of its artificial intelligence technology. The iPhone maker recently approached Alphabet Inc.'s Google to explore building a custom AI model that would serve as the foundation of the new Siri next year, according to people familiar with he matter. Google has started training a model that could run on Apple's servers, said the people, who asked not to be identified because the discussions are private.

Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports

Aug 22 (Reuters) - Apple (AAPL.O), opens new tab is in early talks to use Google's (GOOGL.O), opens new tab Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter. Shares of both companies extended gains in afternoon trading following the report. Apple recently approached Alphabet's Google to develop a custom AI model to power a redesigned Siri next year, the report said. Apple and Alphabet did not immediately respond to Reuters requests for comment. Reporting by Akash Sriram in Bengaluru; Editing by Alan Barona Our Standards: The Thomson Reuters Trust Principles., opens new tab

Apple is reportedly considering using Gemini to power the new Siri

Apple might use Gemini to power its revamped version of Siri, Bloomberg reports. The companies are in the early stages of exploring a partnership, with Google training a version of its Gemini model that can run on Apple's servers. The iPhone maker was previously reported to be considering similar partnerships with OpenAI and Anthropic. "The company is simultaneously developing two versions of the new Siri: one dubbed Linwood that is powered by its models and another code-named Glenwood that runs on outside technology, " Bloomberg writes. A final decision has yet to be made on what AI model Apple will ultimately use, but it's entirely possible it sticks with its internally-developed models. While seceding a potentially key technology to a competitor seems decidedly un-Apple, it's a testament to how much difficulty the company has had rolling out Apple Intelligence. Apple included the majority of its new AI features in the release of iOS 18, but failed to ship an updated version of Siri that can draw on personal data to take action in apps. Apple ultimately admitted the Siri update was delayed in March, with the new launch now expected sometime in 2026. The turmoil caused by the delay reportedly led to Apple's various AI projects changing hands internally, and the company's decision to consider using a third-party AI model. As of the launch of the Pixel 10, Gemini now offers a similar set of capabilities to what Apple promised with the new Siri. It could presumably do the same things on iOS with the right changes. Using a version of Gemini that runs on Apple's hardware and servers -- the company calls this Private Cloud Compute -- could also add an additional layer of security. Apple was reportedly planning to offer Gemini as an alternative to ChatGPT in Apple Intelligence, but the option has yet to ship. Having Gemini power some of its AI features would put Apple in a similar position to Samsung, who's Galaxy AI relies on a mix of custom models and Gemini.

Google shares rise on report of Apple using Gemini for Siri

Google CEO Sundar Pichai gestures to the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025. Alphabet shares rose on a Friday report that Apple is in early discussions to use Google's Gemini AI models for an updated version of the iPhone-maker's Siri assistant. The company's shares rose more than 3% on the Bloomberg report, which said Apple recently inquired of Google about the potential for the search giant to build a custom AI model that would power a new Siri that could launch next year. Google's flagship AI models Gemini have consistently been atop key benchmarks for artificial intelligence advancements while Apple has struggled to define its own AI strategy. The reported talks come as Google faces potential risk to its lucrative search deals with Apple. This month, a U.S. judge is expected to rule on the penalties for Google's alleged search monopoly, in which the Department of Justice recommending eliminating exclusionary agreements with third parties. For Google, that refers to its search position on Apple's iPhone and Samsung devices -- deals that cost the company billions of dollars a year in payouts. The Android maker has said its Gemini models will become the default assistant on Android phones. Google this year has showed Gemini doing capabilities that go beyond Siri's capabilities, such as summarizing videos. Craig Federighi, who oversees Apple's operating systems, said at last year's developer conference that the iPhone maker would like to add other AI models for specific purposes into its Apple Intelligence framework. Federighi specifically mentioned Google, whose Gemini can now hold conversations with users and handle input that comes from photos, videos, voice or text. Apple is also exploring partnerships with Anthropic and OpenAI as it tried to renew its AI roadmap, according to a June Bloomberg report. Documents revealed during Google's remedy trial showed executives from Apple were involved in the negotiations over using Google's Gemini for a potential search option. Google declined to comment.

Apple reportedly in talks with Google to make Gemini the foundation of Siri

Set us as a preferred source in Google Search to support us and make sure you never miss our latest exclusive reports, expert analysis, and much more. According to Bloomberg, Apple is in early discussions with Google to revamp Siri with Gemini. Reportedly, the Cupertino-based firm approached Google to build a custom AI model that would act as Siri's foundation, which would launch next year. Sources close to the matter claim that Google has already started training a model that can run on Apple's servers. It's said that the talks are simply exploratory, so there aren't any formal commercial negotiations quite yet.

Apple considers Google Gemini to power next-gen Siri, internal AI 'bake-off' underway - 9to5Mac

Apple seems open to anything and everything when it comes to delivering the next generation of Siri. After reports that it could be powered by OpenAI or Anthropic, Google has entered the conversation. Mark Gurman reports for Bloomberg that Google, which offers a ChatGPT competitor called Gemini, is actually training a model that could run on Apple's servers to power the new Siri experience: The iPhone maker recently approached Alphabet Inc.'s Google to explore building a custom AI model that would serve as the foundation of the new Siri next year, according to people familiar with the matter. Google has started training a model that could run on Apple's servers, said the people, who asked not to be identified because the discussions are private. Gurman, who originally reported that Apple was considering OpenAI and Anthropic as solutions, says no decision has been reached yet, but Apple is putting the models head-to-head against its own models: Internally, Apple is holding a bake-off to see which approach will work best. The company is simultaneously developing two versions of the new Siri: one dubbed Linwood that is powered by its models and another code-named Glenwood that runs on outside technology. Gemini currently powers Android's AI system as well as Samsung's. The tool is also used to make AI features in lots of services and apps possible, including in third-party software that runs on Mac, iPhone, and iPad. Claude AI model maker Anthropic has reportedly been viewed as the favorite by Apple, but the AI firm may be asking too high a price for powering the new Siri. Separately, Gurman reports that some Apple leaders have considered using non-Apple models to power features under the Apple Intelligence umbrella, but Apple is only actively considering sourcing a possible Siri model provider for now. Meanwhile, Apple has reportedly begun testing its first trillion parameter model that would be much more powerful than its existing 150 billion parameter models in use on Apple servers today. To recap, Apple first announced an all-new Siri experience in June 2024 that it promised to deliver in iOS 18. After major roadblocks, leadership reorganization, and starting over with a new system, Apple delayed the original announcement with a new deadline of sometime in 2026. Apple is said to be targeting a spring release.

Apple in Talks With Google to Power Next-Gen Siri With Gemini AI

Apple is in talks with Google about using Google's Gemini AI as the backbone for the upcoming smarter version of Siri, reports Bloomberg. The discussions are in the early stages, but Apple reportedly approached Google to ask the company to create a custom AI model that would be used for Siri. Google has started training a model that would run on Apple's Private Cloud Compute servers in response. Apple previously held talks with OpenAI and Anthropic, and both of those companies have been working on versions of their models for Apple's servers. While Apple is exploring partnerships with different AI companies to power an improved version of Siri, Apple still has not made a decision on whether it will use a third-party AI solution or go with the LLM models it has been developing in-house. Apple is testing multiple LLMs, including its own, to determine which will provide the best results to customers. There are two versions of the new Siri in development, including one that is powered by Apple's own models and one that runs on third-party models. Apple has been developing a more advanced version of Siri that overhauls the entire Siri architecture. Apple's software engineering chief Craig Federighi called this the "second-generation" Siri architecture earlier this month, and he said that the "end-to-end revamp" of Siri brought the results that Apple needed for more advanced AI features, such as the personalization that it promised as part of Apple Intelligence in iOS 18. "This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than that we envisioned," Federighi said. Apple was leaning toward partnering with Anthropic, but Anthropic's fees prompted Apple to consider other AI companies as well. No deal has been inked with Google, OpenAI, or Anthropic as of yet. Rumors suggest that LLM Siri will launch in spring 2026.

Apple is reportedly testing a revamped Siri powered by Google Gemini

When it comes to the brains powering the next-gen Siri, it appears that all options are on the table. A new report from Mark Gurman at Bloomberg tells us that Apple is working with Google to test out a custom version of Gemini that could power Apple's next-gen Siri voice assistant in the cloud. The report says Apple is in "early discussions" and that Google is currently training a version of its Gemini AI assistant that can run on Apple's cloud infrastructure. This is similar to the partnerships Apple has explored with Anthropic's Claude or OpenAI's ChatGPT. Apple is creating a next-gen, "LLM Siri" using its own models while at the same time developing an infrastructure that could see the new Siri powered by a third-party AI model. We wrote about that effort here. According to Gurman's report, Apple is still "several weeks away" from deciding whether to go with Apple's own internal models for the new Siri or to employ tech from outside partners. Apple is employing a "bake-off" approach, pitting the internally-developed next-gen Siri (code-named Linwood) against a next-gen Siri powered by external models (code-named Glenwood). The company has not yet decided which external technology is best, nor has come to financial terms with them. Supposedly, Anthropic's Claude was the early favorite, but Anthropic demanded such a steep price that Apple started reaching out to other companies for alternatives. This work to use Google's Gemini is separate from the previously-reported effort to add Gemini as another option for general queries in Apple Intelligence. Today, ChatGPT is the only supported third-party AI for these sorts of general knowledge queries, but Apple has plans to add Gemini as another option. This new report, by contrast, is about Google developing Gemini-based "brains" to serve as the foundational model for the new Siri, running on Apple's servers.

Siri is so broken that Apple might let Google fix it with Gemini

TL;DR: Apple's next-generation Siri upgrade, initially promised as a major AI feature for the latest iPhone, has been delayed due to high standards. Apple is now exploring third-party AI models from Google, OpenAI, and Anthropic to power Siri, with a final decision expected in the coming weeks. Apple is long overdue to release its next-generation version of Siri, which the company used as marketing to sell its latest generation of iPhone. Unfortunately for consumers and Apple, that release never happened, and instead, consumers got only a few AI-powered upgrades in the form of image editors, custom emoji makers, and several other smaller quality-of-life features. The big selling points of the latest generation of iPhone were an AI-powered upgrade was for Siri, which would enable deep Siri integration into all of Apple's homebrewed applications and settings. Essentially, Siri would become smart. However, due to Siri's struggles to meet Apple's extremely high standard for public release, the assistant's level-up has been delayed indefinitely. We are now hearing that the assistant may be powered by a third-party vendor, such as OpenAI, Anthropic, or even Google. Bloomberg's Mark Gurman has penned a new article that states he has heard Apple has opened conversations with Google about using Gemini to power Siri. Gurman writes the iPhone maker has approached Google about a custom AI model that would "serve as the foundation of the new Siri next year," and that Google has begun training a model that would be able to run on Apple's servers. Initially, Gurman reported that OpenAI and Anthropic were being considered as solutions for the intensely delayed Siri, but according to the Bloomberg reporter, Apple is currently leaving its options open by putting each of the models from the competing companies against each other to see which works best with its platform. Gurman added in a separate X post that Apple isn't likely to make a decision on which model they will choose for "several weeks."

Apple In Talks With Google's To Use Its Gemini AI Model For The Revamped Siri, Making It The Third Company After OpenAI & Anthropic

The next-generation of Siri is expected to arrive in 2026, with the digital assistant expected to sport some neat features that should put Apple back on the AI map. The only problem is that the Cupertino firm is having some problems with whether it should develop its own Large Language Model or rely on a partner to make its plans come to fruition. After having talks with OpenAI and Anthropic, a new report states that Apple is having discussions with Google on using its Gemini AI model to be integrated with the next version of Siri. The testing of multiple LLMs is currently underway, as Apple decides which option will deliver the best results to customers A report from Bloomberg states that Apple approached Google and asked the advertising giant to develop a custom AI model that would be used for the new version of Siri. In response, MacRumors reports that Google has started training a model that would run on Apple's Private Cloud Compute servers. So far, in the U.S., Apple has had discussions with three entities on forming a partnership and using a third-party AI model for the revamped version of Siri. Unfortunately, making a decision is not as simple as it sounds. The California-based titan is currently undecided on whether it wants to use its own LLM, which will cost billions to develop, and there is no guarantee that it will provide near-accurate results to users or rely on companies like Google. Historically, Apple has always been late to the party when it comes to adopting various technological standards, but in the case of generative AI, the company has received tremendous flak for it, with its incessant failures landing it in a lawsuit over falsely advertising the newer version of Siri and failing to deliver the overhyped features. Apple has hinted that it aims to be the best in this area, which means that the firm's entry in AI will be a little later than usual. However, if it establishes itself as a cut above the rest, then that will be the actual victory. For now, Apple is testing a multitude of LLMs and will eventually arrive at the version that materializes the best results for users. How long this process will take is anyone's guess, but we will provide updates on the company's developments, so stay tuned.

Apple in Talks to Use Google Gemini in New Version of Siri, Bloomberg Reports, Citing Sources

- Apple recently approached Alphabet's Google to explore building a custom artificial-intelligence model for a revamped version of its Siri voice assistant, Bloomberg reports, citing people familiar with the matter. - Google has started training a model that could run on Apple's servers, the people said, according to Bloomberg. - Apple is still several weeks away from deciding whether to continue using internal models for Siri or move to a partner, the report said. - Spokespeople for Apple and Google declined to comment, according to the report.

Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports

(Reuters) -Apple is in early talks to use Google's Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter. Alphabet's shares were up 3.7% while Apple's stock was up 1.6%, both extending gains in afternoon trading following the report. Apple recently approached Alphabet's Google to develop a custom AI model to power a redesigned Siri next year, the report said. Apple remains weeks from deciding whether to stick with in-house Siri models or switch to an external partner, and it has not yet chosen a partner. The iPhone maker and Alphabet did not immediately respond to Reuters requests for comment. Apple has lagged smartphone makers like Google and Samsung in deploying generative AI features, which have rapidly integrated advanced assistants and advanced models across products. The potential shift comes after delays to a long-promised Siri overhaul designed to execute tasks using personal context and enable full voice-based device control. That upgrade, initially slated for this last spring, was pushed back by a year due to engineering setbacks. Siri has historically been less capable than Alexa and Google Assistant at handling complex, multi-step requests and integrating with third-party apps. Earlier this year, Apple also discussed potential tie-ups with Anthropic and OpenAI, considering whether Claude or ChatGPT could power a revamped Siri, Bloomberg News previously reported. (Reporting by Akash Sriram in Bengaluru; Editing by Alan Barona)