Apple Strikes $1 Billion Annual Deal with Google to Power Next-Generation Siri with Custom Gemini AI

Apple nears deal to pay Google $1B annually to power new Siri, report says

Apple is nearing a deal with Google that would see the iPhone maker pay the tech giant roughly $1 billion a year for a custom version of Google's Gemini AI model to power its overhaul of Siri, according to a new report from Bloomberg. The move is a big one for Apple, which has traditionally relied

Tim Cook says Apple is open to M&A on the AI front

Apple CEO Tim Cook signaled to investors the company is still open to acquisitions and partnerships to move things forward on the AI front. The comments were made this week during the company's Q4 2025 earnings call. The exec also offered a brief update about Apple's next-generation, AI-powered

Apple to Pay Google $1 Billion Per Year for Siri's Custom Gemini AI Model, Report Says

According to the report, Apple was evaluating whether to use Google or AI competitor Anthropic for the next version of Siri. Gurman says Google offered a better financial deal. In an earlier Bloomberg report, he says Anthropic would have cost Apple $1.5 billion per year. Don't miss any of our

Apple is planning to use a custom version of Google Gemini for Apple Intelligence

Apple is preparing to power its AI-upgraded Siri with a custom version of Google's Gemini AI model, according to a report from Bloomberg's Mark Gurman. The iPhone maker will reportedly pay Google around $1 billion annually to gain access to the technology, which will generate summaries and perform

Tim Cook says more AIs are coming to Apple Intelligence

Tim Cook says Apple has plans to embed more third-party AI tools into the company's operating systems. "Our intention is to integrate with more people over time," Cook said in an interview with CNBC. Apple has already embedded ChatGPT into Siri, with a Google Gemini integration said to be in the

Apple will reportedly use a custom version of Gemini to power the new Siri

When Apple introduces its more capable version of Siri in 2026, it increasingly sounds like it'll have Google to thank. Bloomberg reports that Apple is finalizing plans to use a custom version of Gemini to power the new Siri and plans to pay Google handsomely for the privilege. The new Siri will

Apple says new Siri with advanced AI features will finally launch in March 2026

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Forward-looking: Apple has confirmed that its enhanced Siri voice assistant, designed to offer greater personalization and advanced contextual awareness, remains scheduled for launch next year.

Apple is paying Google $1bn to upgrade Siri with... Gemini

This represents Apple's desperation to enter the AI race, especially with its inability to build a model comparable to Google's Gemini. Voice assistants from tech brands like Google and Amazon have recently undergone significant enhancements powered by AI. Both Alexa+ and Gemini, which has

Apple Will Reportedly Rent Siri a New Brain from Google for $1 Billion Per Year

Siri, which somehow still stinks, is finally getting a new core AI model, and it's going to be a 1.2 trillion parameter Google Gemini-based LLM, according to Bloomberg Apple reporter Mark Gurman. Until Apple gets its act together on a proprietary AI system, Gurman writes, it will reportedly give

Siri's intelligence may be getting a boost from Google Gemini

Siri plays a prominent role in the iPhone experience, helping users complete tasks with the aid of voice commands. Recent Apple Intelligence integration was designed to make it even better, but the secret to a planned boost in the AI assistant's abilities may just come from Google. Bloomberg's

Apple nears $1 billion Google deal for custom Gemini model to power Siri - 9to5Mac

Bloomberg is reporting new details on the partnership between Apple and Google to have Gemini power the revamped Siri next year. Here are the details. A few days ago, Bloomberg's Mark Gurman reported that Google had won the AI bake-off against Anthropic to become Apple's AI provider for the

Apple's reportedly closing in on a deal to power AI Siri with Google Gemini -- what that means for you

Remember those rumors about how Apple could team up with Google, and use a custom Gemini AI model to power the upcoming upgrades to Siri? Well, it looks like that might well be happening, with Bloomberg reporting that Apple is now planning to pay Google $1 billion a year for an "ultrapowerful 1.2

Here's How Much Apple is Paying Google to Power the New Siri

Apple is planning to use an AI model designed by Google to power the smarter version of Siri that's coming out in 2026, and the technology is going to cost Apple approximately $1 billion per year. According to Bloomberg, Apple is close to establishing a deal for a 1.2 trillion parameter Google

Report: Apple to pay Google $1B a year to provide Siri's updated AI brain

The 1.2-trillion parameter model will serve as the basis for the next-generation Siri. A new report from Bloomberg says that Apple is finalizing a deal in which it will pay Google about a billion dollars a year to use its AI technology as the foundation for the long-overdue new Siri. The new

Apple's $1 billion AI gamble might be too late to tempt users back to Apple Intelligence

As Apple draws closer to a $1 billion-per-year deal with Google to power Siri with Gemini, it's got me feeling nostalgic for the initial Apple Intelligence announcement at WWDC 2024 and the promise of Apple AI. Nearly 18 months later, and we all know about Apple's AI situation; in fact, it's been

Siri reportedly to be powered by Gemini

It looks like Apple finally has a plan for its long-awaited Siri overhaul. According to reporting from Bloomberg's Mark Gurman, the company's next-generation digital assistant will be powered by Google's Gemini AI. In Gurman's latest Power On newsletter, he confirmed that the upgraded Siri will

Siri could get its long-awaited AI level-up with Google Gemini

What's happened? Earlier this year, there were reports that Google's Gemini would give Siri a major brain upgrade, and now the pieces appear to be falling into place. According to Bloomberg, Apple is finalising a deal with Google to use a custom version of the Gemini AI model to power the next-gen

AppleInsider.com

As a preamble to earnings, CEO Tim Cook said Apple is still looking to partner with companies other than OpenAI for Apple Intelligence integrations, but nothing is ready to be announced just yet. Apple's Q4 earnings are in, and it's a good one that beats Wall Street expectations, though iPhone

Apple's new Siri will secretly use Google Gemini models behind the scenes - 9to5Mac

Via Mark Gurman, Apple has landed on its strategy for the new Siri update coming as soon as iOS 26.4 in the spring of next year. Behind the scenes, much of the new Siri experience will use Google Gemini models. The custom Gemini model will run on Apple's Private Cloud Compute servers, to help

Siri is finally getting smarter, and Apple is set to "lean" on Google Gemini for it

Major changes are coming to Siri in spring next year as part of Apple's AI push, and that also means a little help from Google. The Cupertino crew looks set to launch a completely revamped version of Siri around March 2026, powered behind the scenes by a custom version of Google Gemini. So don't

Apple's New Siri Will Be Powered By Google Gemini

The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a

Apple confirms its next-gen Siri is on track to launch in 2026

In its conference call to discuss its record-breaking Q4 on Thursday, Apple divulged some information about the future of Apple Intelligence, which has been stuck in limbo since the new Siri was delayed earlier this year. But there's good news: Apple is on track to deliver the overdue features next

Gemini may be the only way we get the Siri we want, and I'm actually fine with that

It's been a long wait for the Siri we want and were promised back when Apple first unveiled Apple Intelligence 18 months ago and while Apple now promises it will arrive next year, I'm tired of waiting and wondering and am more than willing to accept the latest rumor as fact: Apple will brain

When You Say 'Hey Siri', Google's Gemini May Respond Back | AIM

Bloomberg reported that Apple plans to pay Google nearly $1 billion per year to integrate Gemini AI models into Siri. Apple is planning to pay Google $1 billion a year to integrate the Gemini AI model into Siri, according to a report by Bloomberg on November 5. This aims to address persistent

Apple could tap Gemini for Siri's AI rebirth and it's as bittersweet as it gets

Gemini could make Siri so much smarter. But why pick an iPhone, if Gemini can already do it better on Android? Apple chief Tim Cook confirmed a few days ago that the overdue AI brain transplant for Siri -- one that makes it nearly as smart as rivals such as Gemini and Copilot -- will arrive next

Tim Cook provides update on next-gen Siri development - 9to5Mac

During Apple's earnings call with investors yesterday, Apple CEO Tim Cook provided a (vague) update on Apple's work on the next-generation version of Siri. The Apple CEO assured investors that the company is "making good progress" on the more personalized version of Siri ahead of a launch "next

Apple will pay $1 billion per year to Google for Siri's new brain

TL;DR: Apple plans to pay Google $1 billion annually for access to the 1.2 trillion-parameter Gemini AI model to power a major Siri upgrade, surpassing its current 150 billion-parameter system. The integration aims to enhance Siri's AI capabilities, with Apple also developing in-house models for

Apple may pay Google $1B yearly to boost Siri

Apple is nearing a deal with Google to pay approximately $1 billion annually for a custom version of Google's Gemini AI model, which will power an overhaul of the Siri voice assistant, according to a Bloomberg report. Apple has historically developed its own AI technology in-house. The company

Apple Intelligence could soon integrate more AI apps beyond ChatGPT -- here's what Tim Cook said

Tim Cook says Apple wants more than just ChatGPT integration in Apple Intelligence Apple Intelligence on recent iPhones, iPads and Macs could soon be powered up with additional services beyond ChatGPT, currently the only direct integration of another company's AI product in Apple

Apple rumored to 'lean' on Gemini for Siri's big AI upgrade - here are 5 reasons why every iPhone user should want that

Apple has reportedly chosen Google Gemini to power the upgraded AI-powered Siri expected to launch in March/April next year. The news comes from top insider Mark Gurman, who said, "Apple is betting heavily on the new Siri, which will lean on Google's Gemini model and introduce features like

Apple Strikes $1 Billion Deal With Google to Overhaul Siri Using Gemini - Phandroid

Apple is reportedly finalizing a deal to pay Google approximately $1 billion per year for a custom version of its Gemini AI model to power the long-awaited Siri overhaul. The partnership marks a significant shift for a company that traditionally prioritizes self-reliance. According to Bloomberg,

Tim Cook says Siri's Apple Intelligence upgrade could finally reach your iPhone next year

There's still no release date, but the Siri overhaul is reportedly on track for a 2026 debut. What's happened? Apple's CEO Tim Cook has confirmed that the revamped Siri experience will reach users next year. First announced during the WWDC 2024 keynote, this new version of Siri will offer more

Apple's Revamped Siri Could Be Equipped With This AI Model From Google

Apple is expected to launch a significantly upgraded version of Siri, equipped with Apple Intelligence, in 2026. Now, Bloomberg's Mark Gurman suggests that Google's Gemini AI will partly power the revamped Siri. The update will likely match the debut of Apple's smart home display, along with

Cook: Apple to 'integrate with more' AI providers beyond OpenAI - 9to5Mac

Alongside today's Q4 earnings conference call, Apple CEO Tim Cook also spoke with CNBC, where he addressed Apple's predicament in the AI field. Here's what he said. When Apple announced its partnership with OpenAI as part of the Apple Intelligence toolset, it wasn't long before Craig Federighi,

Here's how much Apple will reportedly pay Google for Gemini to save Siri | Stuff

Google Gemini technology will reportedly help Apple realise its vision for Apple Intelligence, but it's going to cost a pretty penny Apple is reportedly about to ink a $1 billion a year deal with Google to power it's long held ambitions to turn Siri into an Artificial Intelligence powerhouse on

Apple could let Google take over Siri in an upcoming brain transplant

TL;DR: Apple plans to enhance Siri by integrating advanced AI models like Google's Gemini to compete with OpenAI and Anthropic. This upgrade aims to enable Siri to access personal user data for more personalized responses, addressing previous delays and improving its capabilities beyond current

Tim Cook says Siri's delayed AI upgrade is finally on track for 2026

Apple first announced the new AI-powered Siri at WWDC 2024 as part of its Apple Intelligence suite. Apple CEO Tim Cook stated during the company's October 30 earnings call that "good progress" is being made on the long-delayed artificial intelligence upgrades for Siri. The advanced features, which

Apple to use Google's AI model to run new Siri, Bloomberg News reports

After an evaluation, the companies are finalizing a deal that would have Apple pay about $1 billion a year for access to Google's technology, the report said. Apple plans to use a 1.2 trillion-parameter artificial intelligence model developed by Alphabet's Google to help power a revamp of its Siri

Tim Cook Promises New Siri in 2026: 3 Reasons to Stay Skeptical - Phandroid

Apple's finally putting a date on its Siri overhaul. Speaking to MSNBC, CEO Tim Cook that the much-anticipated AI-powered version of Siri is on track for a Siri 2026 launch. The update is expected to introduce advanced personalization features through Apple Intelligence. This updated assistant will

Gene Munster Says Apple Scored 'Deal Of The Year' With $1 Billion Google Gemini Partnership For Siri -- While Still Pocketing $20 Billion From Search - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

On Wednesday, Deepwater Asset Management's managing partner Gene Munster said that Apple Inc. (NASDAQ:AAPL) "scored deal of the year." His statement came after it was reported that Cupertino plans to pay $1 billion/year to Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google to help power Siri's

Apple Turns to Google's Gemini in a $1 Billion Deal to Power the Next-Gen Siri

The new AI-powered Siri is slated to launch sometime next spring. Apple is reportedly set to close an estimated $1 billion annual deal with its rival, Google, to use a custom version of the Gemini AI model to power the next version of Siri. Apple is lagging behind major companies in the AI race so

Apple Will Use A 1.2 Trillion-Parameter, Very Expensive AI Model From Google As A Crutch For Siri

Apple is increasingly relying on Google's crutches to power its revamped Siri in the cloud. And we now know some of the specs of the custom Gemini model that is expected to bolster the new Siri. Bloomberg's Mark Gurman is now reporting that Apple is planning to use a gigantic, albeit tailored,

Apple CEO Confirms Partnership Plans for AI Services Beyond OpenAI

A revamped Siri with advanced AI capabilities could launch next yead Apple has intentions of integrating with more artificial intelligence (AI) companies beyond OpenAI, CEO Tim Cook said in a conversation with a publication on Thursday. The Cupertino-based tech giant has long been rumoured to form

Apple Intelligence about to get its act together with Google's help - report | Stuff

Apple Intelligent has had a mixed start to like but it seems Apple has a cohesive plan with Google's Gemini coming to the rescue After a stuttering launch of its Apple Intelligence AI assistant, Apple appears to be on track to gain ground in 2026, according to reports over the weekend. The

Apple to use Google's AI model to run new Siri: Report

Apple is set to integrate Google's powerful Gemini AI model into its Siri voice assistant. This move aims to enhance Siri's capabilities, addressing past limitations. The partnership involves a significant annual payment to Google. This integration is a temporary measure until Apple's own AI

Apple Seeks Google's Help in Long-Awaited Siri AI Update | PYMNTS.com

That deal would give Apple access to a powerful 1.2 trillion parameter artificial intelligence (AI) model from Google, Bloomberg News reported Wednesday (Nov. 5), citing sources with knowledge of the matter. After an evaluation period, the two tech giants are now finalizing an agreement, those

Apple Throws In The Towel, Asks Google To Design A Custom Gemini LLM For Siri

Apple appears to have conceded defeat apropos its in-house Siri revamp strategy, and is now leaning on Google to design a custom Gemini-based Large Language Model (LLM) to power the new Siri in the cloud. The legendary Apple tipster, Bloomberg's Mark Gurman, reported in his latest 'Power On'

Apple to invest $1 billion yearly in Google Gemini AI for Siri revamp: Report

Apple is finalizing a multi-year agreement with Google to integrate its most advanced AI model, Gemini, into Siri's next major upgrade. According to Bloomberg's Mark Gurman, Apple is expected to pay around $1 billion per year for access to the 1.2 trillion parameter Gemini model, marking a

Tim Cook: The New Siri Under The Apple Intelligence Banner To Debut In 2026

Ever since Apple announced its AI strategy revamp under the Apple Intelligence banner, there is a perception that it has been struggling to maintain a swift pace with its lofty ambitions. There are increasing signs, however, that Apple is making some much-needed headway in this sphere, as per the

Is Apple Paying Google $1 Billion a Year to Integrate Gemini AI Into Next-Gen Siri?

Apple to Pay Google $1 Billion Annually to Power Siri With Gemini AI Tech behemoth Apple is likely to finalize a deal with Google, under which Apple will pay approximately $1 billion annually to license a tailor-made version of Google's Gemini AI model to integrate into its voice assistant, Siri.

Apple May Power Next-Gen Siri with Google's Gemini AI Boost

Apple has been internally testing two different versions of the new Siri-one entirely derived from Apple's AI models, and another that relies on Gemini. According to the report, Apple's internally developed model still lags behind expectations, making the company resort to Google's technology to

Apple to use Google's AI model to run new Siri, Bloomberg News reports

(Reuters) -Apple plans to use a 1.2 trillion parameter artificial intelligence model developed by Google to help power an overhaul of the Siri voice assistant, Bloomberg News reported on Wednesday. After an extensive evaluation, the companies are finalizing a deal that would have Apple pay about

Apple to pay Google $1 bn annually to power next-gen Siri with custom Gemini AI model: Report

The new version of Siri, internally known as Linwood, is expected to launch in spring 2026 as part of iOS 26.4. Apple is preparing a major upgrade for its Siri voice assistant, and it's reportedly turning to Google for help. According to Bloomberg, Apple plans to use a custom version of Google's

Apple's new Siri will run on Google Gemini models: Here's how

Apple uses Gemini models privately while keeping user data secure For a company that built its empire on "Think Different," Apple is now thinking pragmatically. In a surprising turn, reports reveal that the next generation of Siri, Apple's famously flawed voice assistant, will quietly rely on

Apple's next big AI move? Tim Cook hints at Gemini, Anthropic integration after ChatGPT

The announcement follows Apple's record-breaking Q4 2025 revenue of $102.5 billion, driven by iPhone and Services growth. Apple CEO Tim Cook has confirmed that the company is now considering more third-party artificial intelligence tools for its ecosystem. According to the CNBC report, Cook stated

Apple's revamped Siri on track to debut in 2026, confirms Tim Cook

Cook said that Apple is "making good progress" on the new Siri and is open to acquisitions that could support its AI goals. Apple first announced the upgraded Siri at its Worldwide Developers Conference (WWDC) in June 2024. The company had initially planned to launch the new version in late 2024.