Apple Launches Apple Intelligence with iOS 18.1, Showcases Features in Humorous Ads

Apple Intelligence gives us more than one laugh with these two new ads - Softonic

Apple has released new updates, iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, officially introducing Apple Intelligence. Apple's artificial intelligence marks a significant turning point in how we use our devices, as the company demonstrated since its announcement at the last WWDC 2024. Now that Apple Intelligence is here, Cupertino has cleverly used humor to present these innovations. As is customary, Apple approaches the news from a humorous perspective. In this case, there were two announcements about the writing tools and the creation of memories in the Photos app. In the first announcement, Apple focuses on writing tools, which allow us to give a professional touch to our messages. The scene centers on an office worker who, when sending an email, uses the "Professional" option to rewrite his message and give it a more formal tone. The tool turns it into an impeccable email that impresses his boss given the peculiar nature (to put it mildly) of the employee. The second announcement focuses on the Memory Movies feature, which is available in the Photos app. A woman, realizing she has forgotten her husband's birthday, rushes to create a photo video from her iPhone. The app allows her to simply describe the video to see it created instantly. Beyond these everyday examples and while Tim Cook discovers this feature of the Messages app, the truth is that Apple Intelligence is integrated into key functions of the operating system. Functions where it can make a difference and where this difference is made simply by pressing a button. This is Apple Intelligence, AI for the rest of us.

New Apple Intelligence ads show off memory movies and Writing Tools

Apple Intelligence launched Monday with iOS 18.1, and Apple has released two new ads to showcase some features with a touch of humor. Apple's new iPhone 16 ads highlight its Apple Intelligence capabilities, including memory movie creation and writing tools. The ads showcase practical applications of these features and continue Apple's tradition of using humor to make the generative technology relatable. The launch of iOS 18.1 introduces Apple Intelligence, a suite of AI-powered features available across select iPhones, iPads, and Macs. These enhancements aim to make everyday tasks more intuitive and efficient. The first ad focuses on creating memory movies. AI allows users to effortlessly compile and edit video content from their media libraries, transforming raw footage into polished clips. Apple Intelligence analyzes photos and videos, suggests content, arranges clips, and selects background music. The automated editing saves time and elevates personal storytelling. The ad humorously depicts how AI can turn chaotic events into cohesive narratives, making cherished memories more vivid and accessible. Apple Intelligence's new writing tools use AI to help users communicate more effectively. They offer smart grammar suggestions, rephrase content, and provide restructuring options while preserving the user's voice. The AI can even identify the text's tone and suggest adjustments to make it more formal or conversational. The ads showcase these tools in a relatable scenario where a user struggles to craft a message. With the AI's assistance, mundane writing is quickly transformed into polished prose, making it easier for users to articulate their thoughts. By simplifying the process of refining text, the writing tools support everyone from casual texters to professionals. These ads are not Apple's first attempt to humorously highlight AI-driven capabilities. The company previously released a series of light-hearted ads showcasing various aspects of Apple Intelligence. With this new round of videos, the tone remains consistent, focusing on how AI can help reduce common frustrations or simplify tasks while evoking a smile. By using humor, Apple avoids overcomplicating the concept of AI for the average user. Instead of diving into technical intricacies, the ads illustrate relatable scenarios where the technology's benefits are immediately apparent. This approach educates and entertains, positioning Apple Intelligence as a helpful tool rather than a futuristic abstraction. To access these new Apple Intelligence features, users must update their compatible devices to iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, available through the Software Update section in Settings. Once updated, the memory movie and writing tools are ready to use once Apple Intelligence is toggled on.

Apple Intelligence features central to new iPhone 16 videos - 9to5Mac

Today Apple Intelligence officially launched as part of iOS 18.1. Timed with the release, Apple has debuted a pair of new video ads for the iPhone 16 that highlight its newest capabilities. Apple previously released a trio of Apple Intelligence ads for iPhone 16, but all of them debuted before any AI features had officially launched. Today, Apple's two new videos both highlight features that iPhone 16 owners can actually use today, in iOS 18.1. The first ad covers one of my favorite AI features: Memory movie creation. While the second provides a glimpse at the new writing tools. Both videos play up the same theme as Apple's first iPhone 16 ads: that with Apple Intelligence, human errors and foibles can be mitigated. And each does so in a humorous way.