Apple's Siri Overhaul Faces Significant Delays, Pushing Full AI Integration to 2027

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On Mon, 3 Mar, 12:00 AM UTC

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Apple's ambitious plans to revamp Siri with advanced AI capabilities are facing substantial setbacks, potentially delaying the full integration of Apple Intelligence until iOS 20 in 2027. This delay puts Apple at risk of falling further behind competitors in the AI assistant space.

Apple's Siri Overhaul Faces Significant Delays

Apple's ambitious plans to revamp Siri with advanced AI capabilities are facing substantial setbacks, potentially delaying the full integration of Apple Intelligence until iOS 20 in 2027. This delay puts Apple at risk of falling further behind competitors in the AI assistant space 123.

Current State of Siri and Apple Intelligence

Siri currently operates on two separate systems: one for classic commands and another for handling more advanced queries using user data 1. The plan to merge these systems under the codename "LLM Siri" has been delayed, with the next-generation, more conversational Siri now not expected until iOS 20 in 2027 at the earliest 13.

Apple Intelligence, announced at WWDC 2024, has seen a staggered and delayed rollout of features. Current capabilities include writing tools, voicemail and audio transcriptions, custom emojis (Genmoji), and AI-generated cartoon images. However, internal data suggests "extremely low" usage of these features 2.

Upcoming iOS Updates and Siri Enhancements

iOS 18.5, expected in May 2025, is slated to bring some AI-infused Siri capabilities and support for Apple Intelligence in China 45. The update may enable Siri to tap into users' personal data for more customized responses and actions across apps 2.

Key expected features include:

  • Improved natural language processing
  • Enhanced personal context understanding
  • Cross-app functionality through App Intents framework
  • On-screen awareness for context-based actions 4

Challenges and Competition

Apple's AI efforts are reportedly lagging behind competitors, with some estimates suggesting they are "half a decade" behind companies like Google and OpenAI 4. The delay in Siri's overhaul is attributed to various factors:

  1. Lack of a functional prototype when initially announced
  2. Resource constraints, including insufficient chips for AI learning software
  3. Complexities in integrating generative AI technology 125

Meanwhile, competitors are advancing rapidly. Amazon recently debuted Alexa+, featuring conversational capabilities, third-party app integration, and agentic AI features that Apple is likely aiming for with Siri 23.

Impact on Apple's AI Strategy

The delays in Siri's overhaul and Apple Intelligence integration could significantly impact Apple's competitive edge in the AI space. However, some analysts argue that Apple's approach to AI differs from its competitors, focusing on Apple Intelligence as a developer platform for AI rather than competing directly with large language models 1.

Dan Ives, senior analyst at Wedbush Securities, estimates that "25% of the world will [eventually] access AI through an Apple device," highlighting the potential long-term impact of Apple's AI strategy despite current setbacks 1.

As Apple continues to grapple with these challenges, the tech industry eagerly awaits the company's next moves in the AI assistant space, with many questioning whether Apple can mount a comeback and deliver a truly modernized, conversational version of Siri that meets user expectations and competes effectively with rival AI assistants.

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