Apple's Ambitious Roadmap for AR/VR Devices: Vision Pro Updates and Smart Glasses by 2027

Reviewed byNidhi Govil

11 Sources

Apple is reportedly developing seven new head-mounted AR and VR products, including updates to the Vision Pro and smart glasses, set to launch between 2025 and 2028.

Apple's Ambitious AR/VR Roadmap

Apple is reportedly developing an extensive lineup of extended reality (XR) devices, signaling its commitment to the emerging smart glasses and augmented reality (AR) market. According to respected analyst Ming-Chi Kuo of KGI Securities, Apple has plans for seven different head-mounted AR and VR products, with releases scheduled between 2025 and 2028 123.

Vision Pro Updates

Source: Quartz

Source: Quartz

The first update in Apple's roadmap is an upgraded Vision Pro headset, expected to enter mass production in the third quarter of 2025. This version will feature Apple's M5 chip, replacing the current M2 processor, while maintaining other specifications 15. A more significant update, dubbed "Vision Air," is slated for release in 2027. This model is projected to be substantially lighter, with a 40% weight reduction achieved through the use of fewer sensors, more plastic components, and magnesium alloy instead of titanium 5. The Vision Air will be powered by Apple's latest flagship iPhone processor and is expected to come with a "significantly lower price point" compared to the current $3,499 Vision Pro 35.

Smart Glasses

Source: AppleInsider

Source: AppleInsider

In a move to compete with Meta's Ray-Ban smart glasses, Apple is reportedly planning to launch its own Ray-Ban-style smart glasses in 2027 123. These glasses are not expected to feature a display but will include audio playback, voice control, a camera for video recording, and AI-powered environmental sensing capabilities 45. Apple's version is also said to incorporate a gesture recognition user interface, potentially setting it apart from competitors 5.

XR Glasses and Future Developments

Apple's ambitions extend beyond simple smart glasses. The company is reportedly working on XR glasses with a built-in display, scheduled for release in 2028 3. These glasses will feature a liquid crystal on silicon (LCoS) color display, voice and gesture controls, and critical AI functionality 45.

Market Implications

The global smart glasses market is projected to grow from $1.93 billion in 2024 to $8.26 billion by 2030, according to Grand View Research 1. Apple's entry into this space could pose a significant threat to Meta's current market dominance. Meta has sold over two million units of its Ray-Ban smart glasses and 20 million Quest VR headsets 1.

Competitive Landscape

Source: TechRadar

Source: TechRadar

As Apple prepares its AR/VR lineup, other tech giants are also making moves in the space. Meta recently announced new smart glasses in collaboration with Oakley, capable of capturing 3K video 3. Google is developing Android-powered XR glasses, and Samsung is working on its Project Moohan 4. This increasing competition underscores the industry's belief that smart glasses and AR/VR devices represent the next major trend in consumer electronics 25.

Challenges and Expectations

While Apple's plans are ambitious, the extended timeline for these releases – with most products not expected until 2027 or later – presents challenges. The tech landscape can change rapidly, and competitors are already establishing themselves in the market 4. However, Apple's brand loyalty and track record of entering new product categories successfully could give it an advantage when these devices finally launch 1.

As the race to dominate the AR/VR space heats up, Apple's roadmap suggests that the company is betting big on this technology becoming a major part of our digital future. The success of these devices could reshape how we interact with technology and the world around us, potentially normalizing the use of head-mounted computers in our daily lives 2.

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