11 Sources
[1]
Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others. Apple will release multiple head-mounted AR and VR products in 2027, with an upgraded Vision Pro headset dropping later this year, according to a report from respected analyst Ming-Chi Kuo of KGI Securities on Monday. There are three Vision series products currently in development along with four pairs of smart glasses. A Ray-Ban Meta-style smart product will see 3-5 million shipments in 2027. Apple expects to ship out more than 10 million AR/VR products in 2027, suggesting the company sees this as the next major consumer tech category. Later this year, however, Apple will release the Vision Pro M5 Version, which will see an upgrade from Apple's M2 chip. In 2027, Apple will release a lighter Vision Air that'll feature a 40% reduction in weight and will be powered by the latest iPhone processor. A second-generation Vision Pro is slated for 2028 with a brand new and "significantly lighter" design at a lower price. On the smart glasses end, a mass market display-less pair of frames will see a 2027 release. For those wanting an XR experience, extended reality glasses with a built-in see-through color display will come out in 2028. It'll feature AI connectivity. Apple didn't immediately respond to a request for comment. The global smart glasses market was valued at $1.93 billion in 2024 and is projected to rise to $8.26 billion by 2030, according to Grand View Research. It's why many players in Big Tech are jumping in on creating the next generation of wearable technology. In this race, Meta has the most to gain as it doesn't own a phone or computing platform and is largely beholden to rule changes from Apple, Microsoft and Google. Gaining a footing in the AR and VR space could allow it to own both the hardware and software stack. But Apple has massive brand loyalty, and entrance into this space would be a major threat to Meta's current market dominance. At the moment, the Ray-Ban Meta glasses have sold two million units and its Quest VR headset has also pushed 20 million units.
[2]
Ready for Apple Glasses? Apple Is Expected to Launch More Tech for Your Eyes
Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC. The smart glasses market is growing fast, and Apple is expected to jump into the space soon. Respected Apple analyst Ming-Chi Kuo released a report this week saying Apple is working on seven different types of head-mounted AR and VR products, including a pair of smart glasses and a lighter Vision Pro for 2027. For this week's episode of One More Thing (embedded above), I break down the timeline of what Apple could be releasing in the coming few years, based on Kuo's recent report. The era of smart glasses is emerging faster than some might realize. Meta's Ray Bans smart glasses are growing in popularity, boasting sales of over 2 million units. Earlier this year Google unveiled Android XR, and is partnering with Warby Parker for future products. It's no secret tech companies see smart glasses as the next major consumer tech category -- it's the next logical step for devices that can use AI. Sensors and cameras, hidden inside frames, can collect data and give context to the world with hands-free computing. Normalizing these head-mounted computers would be a major shift in culture, similar to how the smartphone boom changed day-to-day interactions. These might be the final years before it's normal to have screens floating in front of your view of the real world -- and the final years before it's normal to wear a recording device near your eyes.
[3]
Apple is reportedly working on a bunch of new XR devices
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple seems to have big plans to expand its lineup of extended-reality (XR) devices by launching new Vision series headsets and smart glasses, according to a report from supply chain analyst Ming-Chi Kuo. In his report, Kuo shares Apple's potential roadmap for seven new head-mounted wearables, which could include the release of Meta Ray-Ban-like smart glasses, followed by XR glasses with a display. As noted by Kuo, Apple could launch an M5-powered Vision Pro headset this year before showing off a "substantially lighter" Vision Air in 2027. This device will reportedly cost less than the $3,499 Vision Pro and use Apple's flagship iPhone processor. Kuo has also detailed Apple's rumored plans to launch smart glasses in 2027, which could support voice control and gesture recognition, along with the ability to record videos with a built-in camera and an "AI environmental sensing" feature. Last month, sources told Bloomberg's Mark Gurman that Apple's upcoming smart glasses will be similar to the Meta Ray-Bans smart glasses "but better made." Rumors about Apple's upcoming smart glasses have been floating around for over a year now and have only ramped up following the success of Meta's Ray-Ban smart glasses. Meta recently announced a new pair of glasses with Oakley that capture 3K video, while Google is working on Android-powered XR glasses of its own. Further down the road, Apple could launch a 2nd-gen Vision Pro that features a new, "significantly lighter" design and a cheaper price in 2028, according to Kuo. The company Apple is also reportedly working on display-equipped XR glasses with voice control and gesture recognition for 2028 as well. There are a couple of other devices with murkier timelines, including a second-gen pair of XR glasses and a device that users can tether to an iPhone or Mac. Kuo reports that development on the tethered device has been paused due to "insufficient competitive advantage," as Apple's device would weigh more than rival products.
[4]
Apple smart glasses just tipped for 2027 launch -- and there's 6 other 'head-mounted' wearable devices on the way
We've heard a bunch of rumors about Apple's plans for smart glasses, and other wearable head gear, but those plans may be grander than we initially thought. According to analyst Ming-Chi Kuo, Apple has at least 7 different head-bound devices in development right now. According to the analyst's report, "Apple views head-mounted devices as the next major trend in consumer electronics." Which may explain why it's putting so much work into developing different options. Apparently this includes three Vision series products and four different kinds of smart glasses. None of these are expected to arrive in 2026, and the first releases are planned to arrive from 2027. Kuo claims that 5 of these products have "confirmed development timelines," while the final 2 are still TBD. The first new product set to arrive is apparently the Ray-Ban-like smart glasses, with projected shipments of 3-5 million units in 2027. However, he believes an M5-powered Vision Pro, which is otherwise unchanged from the current model, is set to go into mass production in Q3 of this year. Kuo claims that these glasses will have no display functionality -- instead relying on audio playback, cameras, video recording and an AI that can analyze the world around you. There will also apparently be voice and gesture controls to go along with it. Kuo's report predicts that a lightweight "Vision Air" will enter mass production in Q3 2027, with a 40% reduction in weight, lower price tag and "Apple's latest flagship iPhone processor." Meanwhile, the 2nd generation Vision Pro is expected to arrive in late 2028, with a new lighter design, a lower price and a "Mac-grade processor." In terms of glasses, late 2028 is also when Kuo predicts a set of XR glasses will arrive, complete with a liquid crystal on silicon (LCoS) color display -- plus voice and gesture controls. AI support is said to be critical to its success. Some kind of tethered display accessory is also said to have been in development, but has been paused since last year. Apparently, this was delayed because it doesn't have what Apple needs to better compete with rival products. It's unclear what the final seventh device actually is, and Kuo doesn't go into details about what might be involved. Between Meta's Project Orion AR glasses and current Ray-Ban and Oakley smart glasses, Google's Android XR glasses, Samsung's Project Moohan and upstarts like Xreal, Apple really has its work cut our for it. The competition is heating up, and right now 2027 seems like a very long way away.
[5]
Apple has an incredibly ambitious roadmap for smart glasses and headsets, report claims
Vision Pro is getting some friends over the next couple of years. Credit: UCG / Getty Images Apple's Vision Pro headset seems to have taken a back seat lately, but a new report claims that Apple still has a very ambitious roadmap with seven head-mounted products in the pipeline. This is according to Apple sleuth Ming-Chi Kuo, who detailed the company's plans in a blog post Sunday. Kuo claims that Apple views head-mounted devices as "the next major trend in consumer electronics," and that it's currently working on three Vision series products and four smart glasses variants. Starting with the Vision Pro, Apple is reportedly working on an upgraded version of the headset, scheduled to enter mass production in the third quarter of 2025. This is said to be a very simple upgrade, with the main processor upgraded from Apple's M2 to M5, and other specifications remaining the same. In the third quarter of 2027, Apple plans to launch what Kuo calls "Vision Air," a "substantially lighter" headset that will be powered by the latest flagship iPhone processor. The Vision Air will reportedly have fewer sensors, more plastic and less glass, and magnesium alloy instead of titanium alloy, which should reduce weight more than 40 percent compared to the Vision Pro, and allow Apple to sell it at a "significantly lower price point" than the $3,499 Vision Pro. And yes, Apple is still planning to launch an upgraded Vision Pro, with a new design, lighter body, and a lower price point, but that's not coming before the second half of 2028. As for the oft-rumored Apple smart glasses, Kuo says that Apple plans to mass produce a "Ray-Ban-like" product in the second quarter of 2027. These reportedly won't have a display; just like the Ray-Ban Meta glasses, they'll have audio playback, voice control, a camera, and AI environmental sensing. Apple's version will also have a gesture recognition user interface, says Kuo. Then there are the "XR Glasses," which are reported to have a LCoS (liquid crystal on silicon) display, voice control, and gesture recognition. For these, AI functionality will be "critical to product success," Kuo says. The report also claims that there's an additional variant in development with a later production timeline. Finally, Kuo says that Apple has halted development of a "display accessory" that would be cable-tethered to the Max, but there's still a chance that it could be restarted. One immediate takeaway from all this is that Apple reportedly isn't launching any major new products in either of these categories for two more years (the slightly updated Vision Pro barely counts). The good news is that, if Kuo's sources are accurate, Apple still plans to have a very wide and varied ecosystem of head-mounted devices in a few years' time. Competitors such as Meta, as well as Xiaomi -- which just launched its own version of smart glasses -- are already a few steps ahead, so Apple's gonna have to up its game.
[6]
Apple could be planning 7 new devices to take on Meta's Ray-Bans and Quest 3 - here's what they could be
That includes both smart glasses and Vision Pro-style headsets Apple's Vision Pro headset hasn't yet proved to be the success story that Apple was hoping for, while much more lightweight smart glasses like the Ray-Ban Meta Wayfarers have proven way more popular. Now, though, a fresh report has spilled the beans on how Apple hopes to follow up on the Vision Pro - and how it might eventually displace Meta's glasses from their lofty perch. The news comes from Apple analyst Ming-Chi Kuo, who published a new report claiming that Apple is currently working on seven different head-mounted devices. That's far more than many people previously realized and suggests that Apple has not been put off by the Vision Pro's struggles. Notably, Kuo believes that the first of these devices to gain any real traction will be Apple's Ray-Ban Meta competitors. According to Kuo, they could ship 3-5 million units in 2027, the first year they go on sale. That could push total market sales of augmented reality (AR) glasses to over 10 million units a year, Kuo says, suggesting that Apple's specs could sell like hot cakes and eat up significant market share. In fact, although Apple might be a little late to the party, Kuo doesn't seem to think its rivals will score many significant successes. That's because while Apple is struggling with the "AI-powered operating system and software" aspect (as we've seen with Siri recently), its "robust hardware development capabilities and ecosystem integration" give it a big advantage. That could mean Apple's AR glasses prove to be a hit, despite other companies getting there first. All in all, Kuo says Apple is working on seven different head-mounted products. Five of them have a solid release timeline, he believes, while two are still to be determined. Three of the upcoming devices will be full-on headsets like the Vision Pro. That includes a Vision Pro with M5 chip, which should launch around the third quarter of 2025. It's only going to come with a new chip and no other changes, which means it'll remain a niche product, Kuo says. There will then be a lightweight "Vision Air" headset in the third quarter of 2027 with a lower price, 40% lighter frame, and an iPhone chip on the inside. Then in the second half of 2028 we should see a second-generation Vision Pro with a new, lighter design, a Mac chip, and a lower asking price. On the smart glasses side, we'll see the aforementioned Ray-Ban-style specs in the second quarter of 2027. Here, you'll get "audio playback, camera, video recording, and AI environmental sensing," plus "voice control and gesture recognition," but no display functionality. In the second half of 2028, Apple will launch a pair of smart glasses that add the display capabilities missing from its Ray-Ban-esque specs. Kuo also says there's an "additional variant" of this product in development with a "later production timeline and lower visibility." Finally, Apple is also working on a "display accessory," Kuo believes, but its release date is less certain. It's apparently been paused since the fourth quarter of 2024 and is "under review for repositioning and specification refinement." It would feature a "tethered connection to display content from Apple devices" (like an iPhone), but Apple has put it on hold because it lacks a real competitive advantage against other products. Kuo believes it's possible that Apple might restart production, but there's no estimation for when that might be. All in all, then, it looks like Apple has a wide slate of reality devices under development in its secret labs. Yet if you were hoping for a quick follow-up to the Vision Pro - or the swift arrival of a cheaper headset - you're out of luck. With the first of these products not launching until 2027, we've still got some waiting to do.
[7]
Apple may launch Vision Air headset and smart glasses in next two years, analyst says
Apple could be coming out with some new headgear in 2027. (Image credit: Apple) Apple's annual Worldwide Developers Conference in early June brought plenty of news about the company's latest operating system updates across its devices. One device that received minimal attention, even though it's the newest product from the company, was the Apple Vision Pro. The VR headset is just over a year old, and it has yet to catch on with the public thanks to its expensive price tag and lack of functionality. While the Apple Vision Pro inspired the company to introduce Liquid Glass across all upcoming software updates, the company had few features to reveal for the headset. It does appear, however, that Apple is coming for everyone's head, literally. Apple analyst Ming-Chi Kuo posted about Apple's plans for the future, and it appears the company is going to focus on both eyewear and headsets. He says, "Apple views head-mounted devices as the next major trend in consumer electronics" and predicts the company will release multiple products for this trend starting in 2027. Apple didn't immediately respond to a request for comment. According to Kuo, Apple will release a lighter version of its Apple Vision Pro in 2027, which he refers to as Vision Air. This new VR headset will be more than 40% lighter. This new lighter headset would also come at a much lower price. Before the release of the Vision Air, Kuo predicts Apple will release another Vision Pro with the same design but an upgraded M5 processor replacing the current M2 chip. Then, in 2028, Kuo says Apple will release its second generation of the Vision Pro. This new headset will have a different design, lighter weight, and a lower price than the original, with a Mac-grade processor. For smart glasses, Kuo predicts Apple will release its smart glasses in 2027, with projected shipments to be 3 to 5 million units. Apple has "made progress" on a specialty chip designed for smart glasses, which could include versions with and without AR functionality. These glasses would compete directly with Meta, the current market leader, and its Ray-Ban and upcoming Oakley models. The smart glasses will offer multiple frame and material options, along with voice control and gesture recognition, according to Kuo. The glasses will also have audio playback, camera, video recording, and AI environmental sensing features. The glasses don't stop there. Kuo predicts Apple will begin production of a pair of XR glasses in 2028. These will have the same voice control and gesture recognition as the smart glasses while also having a color display. Kuo also says Apple is working on another "display accessory" that could return to development. This accessory would tether to an Apple device, such as an iPhone, and display content.
[8]
Apple's take on smart glasses may finally start shipping in late 2027
The long-rumored Apple Glass smartglasses may actually reach consumers' faces in late 2027, Ming-Chi Kuo claims. As a concept, Apple Glass has featured heavily in rumors. Smart glasses taking multiple forms is a hot favorite to come out of Cupertino at some point in the future. In a Monday post TF Securities analyst Ming-Chi Kuo recaps and offers new forecasts on Apple's smart glasses endeavors. Apple's first smart glasses are generally thought to be simpler than first imagined. Rather than the long-standing dream of augmented reality in spectacle form, the rumor mill thinks it will be a decidedly non-visual experience. Kuo says that the Ray-Ban-like smart glasses will have no display functionality, but will include audio playback and video recording. This is pretty close in concept to the existing Meta Ray-Ban partnership, which basically placed a camera on some frames. Controlling it will be managed via voice recognition as well as gestures, taking advantage of the cameras. Those cameras will also be handy, in that it will provide AI environmental sensing, according to Kuo. This concept has been raised before, including in AirPods cameras, to allow Apple's artificial intelligence a view of the world to answer queries better. He says Apple will offer it with multiple frames and in multiple materials, though he stops short of explaining what they could be. Kuo says that the Ray-Ban-like smart glasses will start mass production in the second quarter of 2027, with projected shipments of three to five million or more in 2027. He does expect that Apple's launches will increase the market for headsets and smart glasses. But he also notes that multiple brands are expected to release headsets sooner. The timing of the launch is a little later than currently believed. In May, an Apple employee reportedly said that a simplified Apple Glass, in this vein, would arrive in late 2026, possibly early 2027. The second eyewear that Kuo mentions is "XR Glasses," which seems to tally with the original full-fat concept of smart glasses. In this case, Kuo says mass production is scheduled to start in the second half of 2028. The glasses themselves will have a Liquid Crystal on Silicon (LCOS) display with a waveguide, allowing for it to be a full-color display. Kuo doesn't go into detail, but does say that voice control and gesture recognition would come into play here too. Kuo also warns that AI functionality will be "critical" to the success of the model. Apple is also apparently confident in the XR Glasses, enough to have a second variant in development. However, that model has a later production timeline and "lower visibility" according to the analyst. The third smart glasses mentioned by Kuo is the least discussed, and is referred to simply as "Display Accessory." Based on the description, it matches a version of Apple Glass that relies on being tethered to a host device for processing. A product that, in January, was thought to have been killed off. According to Kuo, the project wasn't killed, but was instead paused in the fourth quarter of 2024. The status of the project is unknown, as it is apparently under review for repositioning in the market, but a restart of the project is entirely plausible. The idea of the glasses is for it to be effectively a tethered display, connected to a Mac or an iPhone. The display consists of "birdbath optics" with electrochromic dimming, combining semi-transparent lenses and mirrors to reflect images into the user's eye. According to Kuo, the reason for the pause was due to it not being competitive enough. In one highlighted detail, Kuo said the glasses weighed about 120g to 130g, against competing rivals weighing under 100g. Ming-Chi Kuo has a good track record when it comes to Apple leaks and rumors, as well as forecasting its future moves. The details provided today go along the same lines of previous reports to an extent, making the analyst's claims seem quite genuine.
[9]
Apple is reportedly developing XR devices, smart glasses
Apple's extended reality (XR) ambitions appear to be far from over. The company is reportedly planning to roll out a suite of head-mounted devices -- including updated Vision headsets and smart glasses -- over the next several years, according to a research note from supply chain analyst Ming-Chi Kuo. Kuo's report outlines a roadmap of at least seven XR products in development, suggesting that Apple views head-mounted devices as a major pillar of its future hardware strategy. Among the potential releases is an upgraded M5-powered Vision Pro headset that is expected this year, followed by a lighter, more affordable Vision Air headset in 2027. The Vision Air is said to feature a redesigned, substantially lighter form factor with cost reductions that are achieved by swapping glass for plastic components and using fewer sensors. Perhaps most notable are Apple's plans for smart glasses, which could arrive as soon as 2027. Kuo says Apple's first model will resemble Meta's Ray-Ban smart glasses but offer a premium build, featuring voice control, gesture recognition, a camera for video recording, and AI-based environmental sensing. These glasses wouldn't include display functionality, but Apple is reportedly working on display-equipped XR glasses for 2028 that use waveguide-based color displays with AI features integrated. Kuo estimates that Apple's Ray-Ban-like smart glasses could ship three to five million units in their first year, driving overall smart glasses shipments past 10 million units in 2027. Further down the line in 2028, Kuo says, Apple could launch a second-generation Vision Pro with a lighter design and lower price, alongside a second-generation pair of XR glasses. Kuo says that Apple's development efforts on a tethered XR accessory have been paused over concerns that the device wouldn't be competitively viable. All that said, Apple hasn't officially confirmed any of these projects. The company's current flagship Vision Pro headset, which launched last year for $3,499, marked its first major foray into XR hardware. While rivals such as Meta and Google race to capture early XR market share, Apple's robust hardware integration and ecosystem remain key competitive advantages -- though software and AI operating systems continue to be challenges for mass adoption.
[10]
Apple Smart Glasses: Ray-Bans-like, will drive the next wave of consumer electronics in 2027
Apple Smart Glasses expected in 2027 with Ray-Bans-like style, voice control and gesture recognition, will be the 'next wave' in consumer electronics. As an Amazon Associate, we earn from qualifying purchases. TweakTown may also earn commissions from other affiliate partners at no extra cost to you. Apple's upcoming Smart Glasses are in the headlines today, with the Ray-Bans-like smart glasses expected with no display, using a gesture recognition user interface, and expected to release in 2027. In a new report from insider Ming-Chi Kuo, we've got a bunch of new details on Apple's Vision Pro and Smart Glasses roadmap for 2025-2028, with the new Smart Glasses being a Ray-Bans-like product that is expected to arrive in multiple frames and temple material options, with mass production expected in Q2 2027. Apple is reportedly projecting shipments of its new Smart Glasses to be somewhere between 3 million and 5 million or more in 2027, with no display functionality and core features including audio playback, camera, video recording, and "AI environmental sensing" reports Kuo. Kuo adds that Apple's purported Smart Glasses will "potentially replace some TWS and smartphone camera functions" adding that the new product category represents the smart glasses segment with "highest near-term potential" with global shipments across all brands expected to exceed 10 million units in 2027". We're also hearing about the XR glasses from Apple, which Kuo says will enter mass production in the second half of 2028 with the same voice control and gesture recognition user interface as Apple's upcoming Smart Glasses. The difference here is that the XR glasses will feature a display with LCoS with waveguide technology, supporting a color display. AI functionality is "crucial to product success", with Kuo adding that an additional variant is in development with a later production timeline and "lower visibility" in the market. Kuo finishes the smart glasses-type product roadmap from Apple with a "display accessory" that was originally scheduled for Q2 2026 after a pause since Q4 2024. Apple's new "display accessory" is reportedly under review for repositioning and specification refinement, with a "project restart possible". This new display accessory would be a tethered connection to display content from Apple devices like an iPhone, with its display technology featuring Birdbath optics with electrochromic dimming as an "additional key selling point". Kuo reports that development on Apple's purported display accessory halted due to "insufficient competitive advantage" as the weight of the display accessory would be around 120-130g versus the current competing products weighing under 100g. Apple's new smart glasses are set to "drive the next wave in consumer electronics" but if the company is integrating AI, then it has a long way to go after tripping over and pretty much failing the AI market so far with its Apple Intelligence flopping alongside the expensive, and not-so-great selling Vision Pro headset.
[11]
Apple Developing 7 Head-Mounted XR Wearables, Says Ming-Chi Kuo
The company may restart development of XR display accessory for iPhone Apple is said to be developing several head-mounted wearable products. According to a market analyst, as many as seven extended reality (XR) headsets and smart glasses are in the works across two product groups, and the launch timeline for about five of them is known. The first will be a M5-powered Apple Vision Pro and it may be introduced as soon as Q3 2025. Meanwhile, the Cupertino-based tech giant is also developing a smart glass competitor to the Ray-Ban Meta Glasses. In a blog post, TF International Securities analyst Ming-Chi Kuo said that Apple is planning to launch the next iteration of the Apple Vision Pro powered by the M5 chipset. Its mass production is slated to be scheduled for Q3 2025 and the Cupertino-based company is expecting to ship between 150,000 to 200,000 units in the first year. Most of the specifications are said to remain unchanged, except for the SoC which may get an upgrade from M2 to M5. As per Kuo, the Vision Pro will still remain a niche product which is aimed at XR applications, developing the ecosystem, and reducing the component inventory. The second product in the Apple Vision lineup is said to be the Vision Air. The analyst said that its mass production will begin in Q3 2027, powered by a flagship iPhone processor. The XR headset is reported to feature a new form factor. It may weigh up to 40 percent less compared to the Vision Pro, with Apple replacing glass with plastic, using magnesium alloy, and reducing the sensor count. The Apple Vision Air may come with a "significantly" lower price tag than the current XR headset, which retails for $3,499 (roughly Rs. 2,99,000). Previous reports put the Vision Air between $1,500 (roughly Rs. 125,900) and $2,000 (roughly Rs. 167,900). In the coming years, Apple is expected to diversify its wearables lineup starting with a smart glass competitor to the Ray-Ban Meta Glasses. Kuo said this product will come with multiple options for frame and temple material. It is expected to offer voice control and gesture recognition for navigating across the UI. Similar to the Ray-Ban Meta Glasses, the Apple smart glass may not come with display functionality. Instead, they may rely on audio playback, camera, video recording, and AI-based environmental sensing. Mass production of the Apple smart glasses is slated to begin in 2Q 2027, with 3-5 million units projected to ship in the first year. As per Kuo, the smart glass category could replace TWS and smartphone camera functions and is said to have the "highest near-term growth potential". Meanwhile, Apple is also developing another type of XR glasses whose mass production may begin in the second half of 2028. Similar to the Ray-Ban Meta competitor, these glasses are also reported to come with voice control and gesture recognition. However, the company will also equip them with a Liquid Crystal on Silicon (LCoS) with waveguide and a supporting colour screen. AI functionality is said to be at the centre of this product. As per Kuo, another variant of the XR glasses with lower visibility and a later production timeline is also in development. The last product that is in the works at Apple is a Display accessory which may display content from other devices like the iPhone when tethered. It could have Birdbath optics along with electrochromic dimming. The product was originally scheduled for mass production in Q2 2026, but has been put on hold since Q4 2024 due to "insufficient competitive advantage. The Cupertino-based tech giant is reportedly deliberating over its repositioning as well as the requirement of specifications.
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Apple is reportedly developing seven new head-mounted AR and VR products, including updates to the Vision Pro and smart glasses, set to launch between 2025 and 2028.
Apple is reportedly developing an extensive lineup of extended reality (XR) devices, signaling its commitment to the emerging smart glasses and augmented reality (AR) market. According to respected analyst Ming-Chi Kuo of KGI Securities, Apple has plans for seven different head-mounted AR and VR products, with releases scheduled between 2025 and 2028 123.
Source: Quartz
The first update in Apple's roadmap is an upgraded Vision Pro headset, expected to enter mass production in the third quarter of 2025. This version will feature Apple's M5 chip, replacing the current M2 processor, while maintaining other specifications 15. A more significant update, dubbed "Vision Air," is slated for release in 2027. This model is projected to be substantially lighter, with a 40% weight reduction achieved through the use of fewer sensors, more plastic components, and magnesium alloy instead of titanium 5. The Vision Air will be powered by Apple's latest flagship iPhone processor and is expected to come with a "significantly lower price point" compared to the current $3,499 Vision Pro 35.
Source: AppleInsider
In a move to compete with Meta's Ray-Ban smart glasses, Apple is reportedly planning to launch its own Ray-Ban-style smart glasses in 2027 123. These glasses are not expected to feature a display but will include audio playback, voice control, a camera for video recording, and AI-powered environmental sensing capabilities 45. Apple's version is also said to incorporate a gesture recognition user interface, potentially setting it apart from competitors 5.
Apple's ambitions extend beyond simple smart glasses. The company is reportedly working on XR glasses with a built-in display, scheduled for release in 2028 3. These glasses will feature a liquid crystal on silicon (LCoS) color display, voice and gesture controls, and critical AI functionality 45.
The global smart glasses market is projected to grow from $1.93 billion in 2024 to $8.26 billion by 2030, according to Grand View Research 1. Apple's entry into this space could pose a significant threat to Meta's current market dominance. Meta has sold over two million units of its Ray-Ban smart glasses and 20 million Quest VR headsets 1.
Source: TechRadar
As Apple prepares its AR/VR lineup, other tech giants are also making moves in the space. Meta recently announced new smart glasses in collaboration with Oakley, capable of capturing 3K video 3. Google is developing Android-powered XR glasses, and Samsung is working on its Project Moohan 4. This increasing competition underscores the industry's belief that smart glasses and AR/VR devices represent the next major trend in consumer electronics 25.
While Apple's plans are ambitious, the extended timeline for these releases – with most products not expected until 2027 or later – presents challenges. The tech landscape can change rapidly, and competitors are already establishing themselves in the market 4. However, Apple's brand loyalty and track record of entering new product categories successfully could give it an advantage when these devices finally launch 1.
As the race to dominate the AR/VR space heats up, Apple's roadmap suggests that the company is betting big on this technology becoming a major part of our digital future. The success of these devices could reshape how we interact with technology and the world around us, potentially normalizing the use of head-mounted computers in our daily lives 2.
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