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'It's Glowtime': all the news from Apple's iPhone 16 event
The traditional September launch comes as all of Apple's competitors are already well into their AI efforts, leaving Apple to catch up. The company, so far, hasn't shown features that raise existential questions about photography. Instead, it's leaning into claims that it's working on truly private AI for everyone. Artificial intelligence models run on-device most of the time, and where they can't, requests are processed in the cloud through what Apple calls Private Cloud Compute.
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Everything announced at Apple's It's Glowtime event
Apple's "It's Glowtime" event delivered a slew of exciting new product announcements, showcasing the company's latest innovations in wearables, smartphones, AI, and audio. Apple unveiled Apple Intelligence, its new AI-powered platform integrated across its devices. This on-device AI system will enhance features like writing tools, smart replies, and image generation. As we summarized in our Apple Intelligence coverage, Apple's tech focuses on privacy by keeping data on the device, ensuring users' personal information stays secure. Apple's "It's Glowtime" event showcased its continued innovation, with updates across multiple product lines and a focus on integrating AI-driven features into its devices.
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Apple's latest event showcases the iPhone 16 lineup, featuring groundbreaking AI capabilities and sustainable design. The tech giant also introduces new wearables and smart home devices, emphasizing innovation and environmental responsibility.

Apple's highly anticipated "Glow Time" event has once again set the tech world abuzz with the introduction of the iPhone 16 lineup. The new smartphones boast cutting-edge AI capabilities, pushing the boundaries of mobile technology
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. The flagship model, iPhone 16 Pro, features an enhanced A18 Bionic chip, which Apple claims offers unprecedented on-device AI processing power.In a bold move towards environmental responsibility, Apple has redesigned the iPhone 16 series with a focus on sustainability. The devices now feature recycled materials in over 75% of their components, including a new bio-based screen made from renewable resources
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. This eco-friendly approach extends to packaging, which is now 100% plastic-free and made from responsibly sourced materials.The iPhone 16 Pro and Pro Max models introduce a groundbreaking quad-camera system, incorporating a LiDAR scanner for enhanced augmented reality experiences. The new "ProVision" display technology offers vibrant colors and improved energy efficiency, with refresh rates up to 120Hz
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.Alongside the iPhone 16, Apple unveiled the Apple Watch Series 10, featuring advanced health monitoring capabilities and a sleeker design. The new AirPods Pro 3 were also introduced, boasting improved active noise cancellation and spatial audio technologies
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.In a surprise announcement, Apple revealed the HomePod Vision, a revolutionary smart home device that combines the functionality of a smart speaker with a projector. This innovative product can turn any surface into an interactive display, opening up new possibilities for home automation and entertainment
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The event also showcased updates to Apple's software ecosystem. iOS 18 introduces advanced AI-powered features, including more intuitive Siri interactions and enhanced privacy controls. macOS Sonoma, the latest iteration of Apple's desktop operating system, promises improved integration with iPhone and iPad devices
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.The iPhone 16 lineup will be available for pre-order starting next week, with prices ranging from $799 for the base model to $1,299 for the Pro Max version. The Apple Watch Series 10 and AirPods Pro 3 will hit stores later this month, while the HomePod Vision is slated for release in early 2025
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