Apple Shifts Focus from Vision Pro to AI-Powered Smart Glasses

Reviewed byNidhi Govil

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Apple halts development of a cheaper Vision Pro to accelerate work on AI smart glasses, aiming to compete with Meta's offerings. The company plans to release two types of smart glasses, with the first model expected as early as 2027.

Apple's Strategic Shift in Wearable Technology

Apple, the tech giant known for its innovative products, is making a significant pivot in its wearable technology strategy. The company has decided to halt the development of a cheaper and lighter version of its Vision Pro mixed-reality headset, codenamed N100, to focus on creating AI-powered smart glasses

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. This move comes as Apple aims to compete more directly with Meta Platforms in the rapidly evolving smart glasses market.

Source: Wccftech

Source: Wccftech

Two-Pronged Approach to Smart Glasses

According to reports, Apple is developing at least two types of smart glasses:

  1. N50 Model: This version will not have its own display and will pair with an iPhone. Apple plans to unveil this model as early as next year, with a targeted release in 2027

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  2. Display-Enabled Model: Initially planned for a 2028 release, Apple is now accelerating the development of this version to compete with Meta's Ray-Ban Display glasses

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Features and Technology

Apple's smart glasses are expected to incorporate several advanced features:

  • Heavy reliance on voice interaction and artificial intelligence
  • Speakers for audio playback
  • Cameras for capturing images and videos
  • Multiple style options
  • A new chip specifically designed for the glasses
  • Potential health-tracking capabilities

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Source: TweakTown

Source: TweakTown

Market Competition and Challenges

Apple's shift in focus comes as the company faces stiff competition from Meta Platforms, which has already sold over 2 million units of its smart glasses developed in partnership with Luxottica

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. Meta recently unveiled its $800 Ray-Ban Display glasses, featuring a built-in display and a new wristband controller

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Source: GameReactor

Source: GameReactor

The $3,499 Vision Pro, launched in February 2024, has struggled to maintain momentum due to limited mainstream content and competition from cheaper alternatives like Meta's Quest

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Implications for Apple's AI Strategy

This strategic shift also highlights Apple's efforts to catch up in the AI race. The company is reportedly working on an updated Siri powered by large language models, designed for use on displays, speakers, and glasses

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. This move could help Apple compete more effectively with AI-driven products from companies like Google and Meta.

As Apple redirects its resources towards smart glasses development, the tech industry eagerly awaits the company's next move in the wearable AI market. The success of these new products could significantly impact Apple's position in the evolving landscape of augmented reality and AI-powered devices.

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