Apple's Ambitious Roadmap for AR/VR Devices: Vision Pro Updates and Smart Glasses by 2027
11 Sources
[1]
Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others. Apple will release multiple head-mounted AR and VR
[2]
Ready for Apple Glasses? Apple Is Expected to Launch More Tech for Your Eyes
Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC. The smart glasses market is growing fast, and Apple is expected to
[3]
Apple is reportedly working on a bunch of new XR devices
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple seems to have big plans to expand its lineup of extended-reality (XR) devices by launching new Vision series headsets and smart
[4]
Apple smart glasses just tipped for 2027 launch -- and there's 6 other 'head-mounted' wearable devices on the way
We've heard a bunch of rumors about Apple's plans for smart glasses, and other wearable head gear, but those plans may be grander than we initially thought. According to analyst Ming-Chi Kuo, Apple has at least 7 different head-bound devices in development right now. According to the analyst's
[5]
Apple has an incredibly ambitious roadmap for smart glasses and headsets, report claims
Vision Pro is getting some friends over the next couple of years. Credit: UCG / Getty Images Apple's Vision Pro headset seems to have taken a back seat lately, but a new report claims that Apple still has a very ambitious roadmap with seven head-mounted products in the pipeline. This is according
[6]
Apple could be planning 7 new devices to take on Meta's Ray-Bans and Quest 3 - here's what they could be
That includes both smart glasses and Vision Pro-style headsets Apple's Vision Pro headset hasn't yet proved to be the success story that Apple was hoping for, while much more lightweight smart glasses like the Ray-Ban Meta Wayfarers have proven way more popular. Now, though, a fresh report has
[7]
Apple may launch Vision Air headset and smart glasses in next two years, analyst says
Apple could be coming out with some new headgear in 2027. (Image credit: Apple) Apple's annual Worldwide Developers Conference in early June brought plenty of news about the company's latest operating system updates across its devices. One device that received minimal attention, even though it's
[8]
Apple's take on smart glasses may finally start shipping in late 2027
The long-rumored Apple Glass smartglasses may actually reach consumers' faces in late 2027, Ming-Chi Kuo claims. As a concept, Apple Glass has featured heavily in rumors. Smart glasses taking multiple forms is a hot favorite to come out of Cupertino at some point in the future. In a Monday post
[9]
Apple is reportedly developing XR devices, smart glasses
Apple's extended reality (XR) ambitions appear to be far from over. The company is reportedly planning to roll out a suite of head-mounted devices -- including updated Vision headsets and smart glasses -- over the next several years, according to a research note from supply chain analyst Ming-Chi
[10]
Apple Smart Glasses: Ray-Bans-like, will drive the next wave of consumer electronics in 2027
Apple Smart Glasses expected in 2027 with Ray-Bans-like style, voice control and gesture recognition, will be the 'next wave' in consumer electronics. As an Amazon Associate, we earn from qualifying purchases. TweakTown may also earn commissions from other affiliate partners at no extra cost to
[11]
Apple Developing 7 Head-Mounted XR Wearables, Says Ming-Chi Kuo
The company may restart development of XR display accessory for iPhone Apple is said to be developing several head-mounted wearable products. According to a market analyst, as many as seven extended reality (XR) headsets and smart glasses are in the works across two product groups, and the launch
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Apple is reportedly developing seven new head-mounted AR and VR products, including updates to the Vision Pro and smart glasses, set to launch between 2025 and 2028.
Apple's Ambitious AR/VR Roadmap
Apple is reportedly developing an extensive lineup of extended reality (XR) devices, signaling its commitment to the emerging smart glasses and augmented reality (AR) market. According to respected analyst Ming-Chi Kuo of KGI Securities, Apple has plans for seven different head-mounted AR and VR products, with releases scheduled between 2025 and 2028
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.Vision Pro Updates
Source: Quartz
The first update in Apple's roadmap is an upgraded Vision Pro headset, expected to enter mass production in the third quarter of 2025. This version will feature Apple's M5 chip, replacing the current M2 processor, while maintaining other specifications
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. A more significant update, dubbed "Vision Air," is slated for release in 2027. This model is projected to be substantially lighter, with a 40% weight reduction achieved through the use of fewer sensors, more plastic components, and magnesium alloy instead of titanium5
. The Vision Air will be powered by Apple's latest flagship iPhone processor and is expected to come with a "significantly lower price point" compared to the current $3,499 Vision Pro3
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.Smart Glasses
Source: AppleInsider
In a move to compete with Meta's Ray-Ban smart glasses, Apple is reportedly planning to launch its own Ray-Ban-style smart glasses in 2027
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. These glasses are not expected to feature a display but will include audio playback, voice control, a camera for video recording, and AI-powered environmental sensing capabilities4
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. Apple's version is also said to incorporate a gesture recognition user interface, potentially setting it apart from competitors5
.XR Glasses and Future Developments
Apple's ambitions extend beyond simple smart glasses. The company is reportedly working on XR glasses with a built-in display, scheduled for release in 2028
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. These glasses will feature a liquid crystal on silicon (LCoS) color display, voice and gesture controls, and critical AI functionality4
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.Market Implications
The global smart glasses market is projected to grow from $1.93 billion in 2024 to $8.26 billion by 2030, according to Grand View Research
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. Apple's entry into this space could pose a significant threat to Meta's current market dominance. Meta has sold over two million units of its Ray-Ban smart glasses and 20 million Quest VR headsets1
.Related Stories
Competitive Landscape
Source: TechRadar
As Apple prepares its AR/VR lineup, other tech giants are also making moves in the space. Meta recently announced new smart glasses in collaboration with Oakley, capable of capturing 3K video
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. Google is developing Android-powered XR glasses, and Samsung is working on its Project Moohan4
. This increasing competition underscores the industry's belief that smart glasses and AR/VR devices represent the next major trend in consumer electronics2
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.Challenges and Expectations
While Apple's plans are ambitious, the extended timeline for these releases – with most products not expected until 2027 or later – presents challenges. The tech landscape can change rapidly, and competitors are already establishing themselves in the market
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. However, Apple's brand loyalty and track record of entering new product categories successfully could give it an advantage when these devices finally launch1
.As the race to dominate the AR/VR space heats up, Apple's roadmap suggests that the company is betting big on this technology becoming a major part of our digital future. The success of these devices could reshape how we interact with technology and the world around us, potentially normalizing the use of head-mounted computers in our daily lives
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