ASUS Launches Vivobook 14 with Snapdragon X Chip and AI Capabilities in India

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ASUS introduces the Vivobook 14 (X1407QA) in India, featuring a Snapdragon X processor and advanced AI capabilities, priced at Rs. 65,990.

ASUS Unveils AI-Powered Vivobook 14 in India

ASUS has launched its latest Vivobook 14 (X1407QA) in India, marking a significant step in the evolution of AI-enabled laptops. Priced at Rs. 65,990, this new addition to ASUS's AI PC portfolio combines cutting-edge technology with user-friendly features

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Powerful AI Capabilities

At the heart of the Vivobook 14 is the Qualcomm Snapdragon X processor, paired with a Hexagon neural processing unit (NPU) capable of 45 TOPS (Trillion Operations Per Second) performance for AI tasks. This powerful combination enables the laptop to handle most AI processing locally, enhancing performance and user privacy

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Display and Design

The laptop features a 14-inch IPS display with full-HD+ (1,920x1,200 pixels) resolution and a 16:10 aspect ratio. The screen boasts a 60Hz refresh rate, 45 percent NTSC color gamut, and up to 300 nits peak brightness. It's also TÜV Rheinland certified for low blue light emission, ensuring comfortable viewing

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Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Performance and Storage

The Vivobook 14 comes with 16GB LPDDR5x RAM and up to 512GB PCIe 4.0 NVMe M.2 SSD storage. This configuration promises smooth performance for everyday tasks and more demanding applications

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AI Integration and Software

Running on Windows 11 Home, the laptop comes with built-in Copilot support. A dedicated Copilot key on the ErgoSense keyboard allows quick access to AI features. The device also includes image generation capabilities, showcasing its AI prowess

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Connectivity and Battery Life

The Vivobook 14 offers comprehensive connectivity options, including Wi-Fi 6E and Bluetooth 5.3. It features four USB ports, including two USB 4.0 Gen 3 Type-C ports with power delivery and display support. ASUS claims an impressive battery life of up to 29 hours, supported by 65W fast charging

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Security Features

For enhanced security, the laptop includes a full-HD IR camera with a privacy shutter and Windows Hello support. It also incorporates the Microsoft Pluton chip, a crypto-processor integrated into the CPU

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Market Positioning

Arnold Su, Vice President of Consumer and Gaming PC at ASUS India, emphasized that the Vivobook 14 is designed to adapt to users' lifestyles, combining AI intelligence with thoughtful design and long-lasting performance. This positioning suggests ASUS's intent to capture the growing market for AI-enabled, everyday-use laptops

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Availability and Additional Features

The ASUS Vivobook 14 (X1407QA) is available for purchase through Flipkart and the ASUS eShop starting July 22. It comes with a lifetime free Microsoft Office Home 2024 and a one-year free Microsoft 365 Basic subscription, adding value to the package

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