ASUS Expands AI PC Portfolio with New AMD-Powered Vivobook Laptops in India

ASUS Unveils New AI-Powered Vivobook Laptops in India

ASUS has expanded its AI PC portfolio in India with the launch of new Vivobook models, showcasing the company's commitment to AI-driven innovation in the laptop market. The new lineup includes the Vivobook S14 (M3407KA) and Vivobook 14 (M1407KA), powered by AMD Ryzen AI processors, as well as refreshed Intel-based models Vivobook 15 (X1504VA) and Vivobook 14 (X1407CA) 1

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Advanced AI Capabilities

The star feature of the new Vivobook S14 and Vivobook 14 is the AMD Ryzen AI 7 350 processor, which comes with a dedicated XDNA NPU capable of up to 50 TOPS (Tera Operations Per Second) for AI workloads 3

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. This significant AI processing power enables a range of AI-driven features, including:

• Windows Studio Effects for enhanced video calls
• Live Captions for real-time subtitles
• ASUS StoryCube for content organization and creativity

Both laptops are part of the Copilot+ PC lineup, featuring a dedicated Copilot key for quick access to AI assistance 3

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. These AI enhancements are designed to improve productivity, content creation, and daily computing tasks.

Display and Design

The Vivobook S14 boasts a 14-inch OLED display with a 16:10 aspect ratio, FHD+ resolution, and 95% DCI-P3 color gamut coverage 1

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. It measures just 1.59cm in thickness and weighs 1.4kg, featuring a premium metal enclosure 3

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The Vivobook 14 offers a 14-inch FHD+ IPS display with TÜV Rheinland certification for reduced blue light emission 1

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. It's slightly thicker at 1.79cm and weighs 1.46kg 3

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Performance and Battery Life

Both models incorporate ASUS IceCool Technology and customizable fan profiles through the MyASUS app for optimal thermal management 3

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. The Vivobook S14 is equipped with a 70Wh battery, claiming up to 23 hours of usage, while the Vivobook 14 features a 42Wh battery 1

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Refreshed Intel Models

Alongside the AMD-powered laptops, ASUS has also introduced refreshed versions of the Vivobook 15 and Vivobook 14 with 13th Gen Intel Core processors 2

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. These models feature redesigned chassis focusing on portability and come in new color options: Terra Cotta and Platinum Gold 2

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Pricing and Availability

The pricing for the new Vivobook lineup in India is as follows 1

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• Vivobook S14 (M3407KA): Starting at ₹75,990
• Vivobook 14 (M1407KA): Starting at ₹65,990 (AMD Ryzen AI 5 330) and ₹69,990 (AMD Ryzen AI 7 350)
• Refreshed Vivobook 15 (X1504VA): Starting at ₹70,990
• Refreshed Vivobook 14 (X1407CA): Starting at ₹42,990

The AMD-powered models are available on Amazon and the ASUS online store, while the refreshed Intel models can be purchased through Flipkart and the ASUS website 1

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Industry Perspective

Arnold Su, Vice President of Consumer and Gaming PC at ASUS India, emphasized the significance of this launch, stating, "The launch of the Vivobook S14 and Vivobook 14 marks another milestone in ASUS's journey to bring AI-driven innovation in India. These laptops deliver the ideal balance of smart productivity, all-day portability, and immersive visuals, making them the perfect companion for students, professionals, and creators." 4

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As AI continues to play an increasingly important role in personal computing, ASUS's latest offerings demonstrate the company's focus on integrating advanced AI capabilities into mainstream laptops, potentially setting a new standard for AI-enhanced productivity in the Indian market.