Aurora Mobile's SendCloud Boosts DHgate's Customer Communication Amid Surge in U.S. Market

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Aurora Mobile's subsidiary SendCloud has successfully supported DHgate's customer communication during a significant increase in U.S. users, highlighting the importance of AI-powered engagement in cross-border e-commerce.

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Aurora Mobile's SendCloud Empowers DHgate's U.S. Market Expansion

Aurora Mobile Limited, a leading Chinese customer engagement and marketing technology services provider, has announced a significant partnership between its subsidiary SendCloud and DHgate, a major Chinese cross-border B2B marketplace 1. This collaboration comes at a crucial time as DHgate experiences an unprecedented surge in U.S. users, propelling it to the #2 position on the U.S. App Store Free iPhone Apps Ranking, second only to ChatGPT 2.

SendCloud's Critical Role in DHgate's Success

As DHgate faced a massive influx of users, SendCloud played a pivotal role in maintaining seamless and stable customer communication. Leveraging its robust API integration, SendCloud helped DHgate manage the increased load effectively:

  1. Maintained over 90% email deliverability, ensuring consistent global user connections
  2. Achieved a 99% inbox placement rate, significantly outperforming industry benchmarks
  3. Boosted email open rates to 40% through optimized sender certification and domain reputation

These achievements have been crucial in nurturing DHgate's expanding customer relationships, building loyalty, and driving sustainable growth in the dynamic U.S. market 1.

EngageLab: Powering Omnichannel Solutions for Global Engagement

Building upon SendCloud's reliable email infrastructure, EngageLab, an AI-powered omnichannel customer engagement solution provider, offers an advanced platform tailored for global e-commerce challenges:

  1. Unmatched Deliverability: 99% inbox placement rate through domain warm-up and BIMI certification, ensuring compliance with GDPR and DPPA
  2. AI-Driven Campaigns: Tailored emails for diverse client segments, from small retailers to wholesalers
  3. Global Infrastructure: 5 global nodes ensure low-latency communication for international business operations 1

The Future of Cross-Border E-Commerce

The increasing global traction of Chinese cross-border e-commerce underscores the critical importance of seamless, AI-powered customer engagement for success. EngageLab remains committed to providing businesses with adaptive tools needed to overcome challenges in dynamic international markets 2.

About the Companies

  1. DHgate: Founded in 2004, DHgate is a leading Chinese cross-border B2B marketplace connecting global buyers with Chinese manufacturers for small-batch wholesale 1.

  2. Aurora Mobile: Established in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China, offering solutions such as Cloud Messaging and Cloud Marketing 2.

  3. EngageLab: A world-leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, and delivering more than 1 million messages every second across various channels 1.

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