Baijiayun's Duanxunbao Receives Major Upgrade, Enhancing AI-Powered Live-Streaming Capabilities

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On Fri, 17 Jan, 8:04 AM UTC

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Baijiayun Group Ltd, a one-stop AI video solution provider, has announced a significant winter upgrade for its flagship product Duanxunbao, introducing advanced real-time data visualization and improved marketing features.

Baijiayun Unveils Major Upgrade for Duanxunbao

Baijiayun Group Ltd (NASDAQ: RTC), a leading one-stop AI video solution provider, has announced a significant winter upgrade for its flagship product, Duanxunbao. This upgrade introduces advanced features aimed at enhancing live-streaming capabilities and data analytics for businesses 12.

Enhanced Real-Time Data Visualization

The upgrade introduces a new live-streaming large-screen function that supports real-time display and monitoring of live-streaming data. This feature offers a rich and visually appealing data visualization interface, showcasing real-time metrics such as live-streaming popularity and purchase data. The continuous updates enable staff to access immediate information and business dynamics, facilitating quick adjustments and business optimization 12.

Improved Viewing and Marketing Data Modules

Two major modules, [Viewing Data] and [Marketing Data], have received significant enhancements. These modules now provide comprehensive statistics on live-streaming room traffic and transaction situations. Key indicators covered include:

  • Cumulative number of viewers
  • Average viewing time proportion
  • Total number of orders
  • Number of user transactions
  • Click-to-conversion rate
  • Number of coupon redemptions

These improvements allow businesses to gain deeper insights into audience interests and retention, assess customer intentions, and develop more effective follow-up strategies 12.

Flexible Payment Options and Coupon Integration

The upgrade introduces more flexible payment configurations, allowing enterprises to adapt to various business scenarios. Notably, customers can now use Alipay within the WeChat ecosystem, enhancing the overall shopping experience 12.

Additionally, the association logic between live-streaming and coupons has been optimized. Product coupons created in the backend can now be automatically synchronized to live streams, regardless of whether the stream is in progress or not yet started. This automation reduces manual workload and improves operational efficiency 12.

Post-Stream Marketing Adjustments

A key feature of the upgrade is the ability to edit drainage settings for completed live streams. This allows businesses to modify various elements such as:

  • Payment jump switch
  • Guiding titles and descriptions
  • Invitation QR codes

These post-stream editing capabilities enable companies to swiftly adjust their marketing and promotion strategies based on live-streaming performance and market feedback 12.

Impact on AI-Powered Video Solutions

This upgrade underscores Baijiayun's commitment to advancing AI-powered video solutions in the e-commerce and live-streaming sectors. By integrating real-time data analytics with enhanced marketing tools, Baijiayun is positioning Duanxunbao as a comprehensive platform for businesses looking to leverage AI in their video marketing strategies 12.

The enhancements to Duanxunbao reflect the growing importance of AI-driven tools in digital marketing and e-commerce, particularly in the rapidly evolving live-streaming market. As businesses continue to seek more sophisticated ways to engage with audiences and analyze performance in real-time, solutions like Duanxunbao are likely to play an increasingly critical role in shaping the future of online retail and content monetization strategies.

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