BBVA expands OpenAI partnership, rolls out ChatGPT Enterprise to 120,000 employees worldwide

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Spanish banking giant BBVA is scaling up its OpenAI alliance, deploying ChatGPT Enterprise to all 120,000 employees after a successful pilot showed staff saved nearly three hours weekly. The partnership will co-develop AI models for banking applications, create an intelligent conversational assistant for customers, and build a digital alter ego to help employees manage tasks.

BBVA Scales Up AI Use with Massive ChatGPT Enterprise Deployment

Spanish banking group BBVA has announced a major expansion of its BBVA OpenAI partnership, rolling out ChatGPT Enterprise to all 120,000 employees worldwide in what represents one of the largest corporate deployments of this technology globally

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. The decision follows a nearly two-year collaboration that began with a pilot program involving 11,000 employees in May 2024, which demonstrated compelling results for scaling up AI use across banking operations

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Proven Productivity Gains Drive Full Rollout

The initial pilot program delivered measurable impact on employee productivity model, with over 80% of participating staff using their licenses daily and reporting savings of nearly three hours per week on routine tasks

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. While financial terms remain undisclosed, a standard business subscription to ChatGPT Enterprise typically costs $25 per user monthly, suggesting BBVA could be investing tens of millions of dollars annually for the company-wide implementation

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. This tenfold expansion marks a decisive step toward an entirely new productivity model powered by AI transformation

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Co-Creating AI Models for Banking Applications

The expanded BBVA OpenAI partnership goes beyond simple software licensing. OpenAI will play a direct role in co-creating tools that enable BBVA to accelerate its AI-driven transformation strategy, with engineering teams from both companies collaborating more closely on developing and training AI models for banking applications specifically designed for banking use cases

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. BBVA will have preferential access to OpenAI's most advanced capabilities, including expert talent and the latest models

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Source: Finextra Research

Source: Finextra Research

Building an Intelligent Conversational Assistant for Customers

BBVA will work with OpenAI to transform banking operations and create an intelligent conversational assistant capable of supporting customers in everyday business

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. The bank recently showcased a conversational app concept built directly into OpenAI's ChatGPT that lets customers get information about various products and services

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. The firms plan to jointly develop other solutions to help relationship managers serve customers in a personalized banking experience, anticipating the needs of every client

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Streamlining Operations and Creating Digital Alter Egos

The partnership aims to streamline risk-analysis processes and transform software development across the bank's operations

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. One particularly ambitious initiative involves creating a digital alter ego—a proactive second self that learns each employee's way of working, remembers their projects, and executes tasks with their authorization and oversight

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. Carlos Torres Vila, BBVA chairman, stated the alliance aims to "create a smarter, more proactive, and completely personalized banking experience"

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. Sam Altman, CEO of OpenAI, noted that "BBVA is a strong example of how a large financial institution can adopt artificial intelligence with real ambition and speed"

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. For BBVA, a major player in Spain, Turkey and Latin America, this transformation strategy represents a critical move in the highly competitive banking sector

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Source: ET

Source: ET

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