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Bitget Announces Strategic Partnership with SWEAT to Boost Movement Economy in Web3
Bitget, the leading cryptocurrency exchange and Web3 company, has announced its strategic partnership with SWEAT, the pioneering movement economy ecosystem, lowering entry barriers for Web2 audiences while seamlessly connecting them to Web3. The alliance was unveiled at Dubai Esports Festival 2025 (DEF), where attendees experienced the future first-hand through interactive activities that turn physical activity into crypto rewards. From Dubai Airport to Sheikh Zayed Road, the city's most prominent billboards now carry a powerful message: Walk into Crypto -- Step. Sweat. Score. "We're turning physical activity into financial empowerment," declared SWEAT Co-founder and CEO Oleg Fomenko. "This is about rewarding the most natural human behavior, movement, with digital ownership." Bitget COO Vugar Usi Zade added, "Our mission has always been to bridge Web2 and Web3, and what better way than through something as universal as movement? This partnership makes crypto accessible in the most human way possible -- through the natural movement we do every day," he added. The collaboration debuts cutting-edge innovations, including SWEAT's AI movement coach, Mia, and expanded multi-chain wallet capabilities. At the same time, for Bitget, this partnership represents another strategic step in its vision to seamlessly connect traditional and decentralized digital economies. "We're building bridges, not walls," emphasized Vugar. "By meeting users where they already are, in this case, through their daily movement, we're creating the most natural on-ramps to Web3. Whether you're a fitness enthusiast or crypto curious, this partnership makes the transition effortless and rewarding." This isn't just another industry collaboration -- it's a fitness-meets-finance movement that redefines how people interact with digital assets. SWEAT and Bitget are writing the next chapter of mainstream crypto adoption by transforming routine activity into financial opportunity. As Dubai's skyline lights up with SWEAT x Bitget billboards, one thing's clear: The future of Web3 isn't just about sitting and staring at charts. Sometimes, you've got to move it to prove it. Note to Editor: About Bitget Established in 2018, Bitget is the world's leading cryptocurrency exchange and Web3 company. Serving over 120 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, token swap, NFT Marketplace, DApp browser, and more. About SWEAT SWEAT is a Web3 platform that encourages physical activity by rewarding users for moving. It uses $SWEAT, a token earned through steps, to turn movement into value to be used, grown, traded and spent in the Movement Economy. The token is stored in the SWEAT Wallet, a mobile app with 20+ million downloads and over 3 million monthly active users. By downloading SWEAT Wallet for free, users globally can start to earn $SWEAT and join the Movement Economy, where every step counts.
[2]
Bitget Announces Strategic Partnership with SWEAT to Boost Movement Economy in Web3
Bitget, the leading cryptocurrency exchange and Web3 company, has announced its strategic partnership with SWEAT, the pioneering movement economy ecosystem, lowering entry barriers for Web2 audiences while seamlessly connecting them to Web3. The alliance was unveiled at Dubai Esports Festival 2025 (DEF), where attendees experienced the future first-hand through interactive activities that turn physical activity into crypto rewards. From Dubai Airport to Sheikh Zayed Road, the city's most prominent billboards now carry a powerful message: Walk into Crypto -- Step. Sweat. Score. "We're turning physical activity into financial empowerment," declared SWEAT Co-founder and CEO Oleg Fomenko. "This is about rewarding the most natural human behavior, movement, with digital ownership." COO Vugar Usi Zade added, "Our mission has always been to bridge Web2 and Web3, and what better way than through something as universal as movement? This partnership makes crypto accessible in the most human way possible -- through the natural movement we do every day," he added. The collaboration debuts cutting-edge innovations, including SWEAT's AI movement coach, Mia, and expanded capabilities. At the same time, for Bitget, this partnership represents another strategic step in its vision to seamlessly connect traditional and decentralized digital economies. "We're building bridges, not walls," emphasized Vugar. "By meeting users where they already are, in this case, through their daily movement, we're creating the most natural on-ramps to. Whether you're a fitness enthusiast or crypto curious, this partnership makes the transition effortless and rewarding." This isn't just another industry collaboration -- it's a fitness-meets-finance movement that redefines how people interact with . SWEAT and Bitget are writing the next chapter of mainstream crypto adoption by transforming routine activity into financial opportunity. As Dubai's skyline lights up with SWEAT x Bitget billboards, one thing's clear: The future of Web3 isn't just about sitting and staring at charts. Sometimes, you've gotta move it to prove it.
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Bitget and SWEAT announce a strategic partnership to bridge Web2 and Web3 through a movement economy, turning physical activity into cryptocurrency rewards. The collaboration aims to make crypto more accessible and rewarding for everyday users.
In a groundbreaking move, cryptocurrency exchange Bitget has announced a strategic partnership with SWEAT, a pioneering movement economy ecosystem. This collaboration aims to lower entry barriers for Web2 audiences while seamlessly connecting them to the Web3 space, effectively bridging the gap between traditional and decentralized digital economies 12.
The partnership was officially unveiled at the Dubai Esports Festival 2025 (DEF), where attendees got a first-hand experience of the future through interactive activities that convert physical activity into cryptocurrency rewards. This innovative approach to crypto adoption has captured the attention of Dubai, with prominent billboards across the city showcasing the message: "Walk into Crypto -- Step. Sweat. Score." 12
SWEAT Co-founder and CEO Oleg Fomenko emphasized the core philosophy behind this partnership: "We're turning physical activity into financial empowerment. This is about rewarding the most natural human behavior, movement, with digital ownership." This sentiment was echoed by Bitget COO Vugar Usi Zade, who stated, "Our mission has always been to bridge Web2 and Web3, and what better way than through something as universal as movement?" 12
The collaboration introduces several cutting-edge innovations, including:
These features are designed to make the transition to crypto effortless and rewarding for both fitness enthusiasts and those curious about cryptocurrency.
This partnership goes beyond a typical industry collaboration. It represents a fitness-meets-finance movement that is set to redefine how people interact with digital assets. By transforming routine physical activity into financial opportunities, SWEAT and Bitget are writing the next chapter of mainstream crypto adoption 12.
As Dubai's skyline lights up with SWEAT x Bitget billboards, the message is clear: the future of Web3 isn't just about passive engagement with cryptocurrency charts. This partnership encourages active participation, suggesting that sometimes, you've got to "move it to prove it" in the evolving landscape of digital finance 12.
Bitget, established in 2018, is a leading cryptocurrency exchange and Web3 company serving over 120 million users in 150+ countries. It offers innovative features like copy trading and real-time access to cryptocurrency prices 1.
SWEAT is a Web3 platform that incentivizes physical activity by rewarding users with $SWEAT tokens for movement. With over 20 million downloads and 3 million monthly active users, SWEAT Wallet allows users to earn, grow, trade, and spend their tokens in the Movement Economy 1.
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